Web marketing people love to create new terms for things you thought you already understood! In the world of Internet marketing, the word “conversion” represents any action on your website that is more valuable than someone that visits your site and leaves without doing anything. What constitutes a conversion depends entirely on the industry and on the individual company.
Here’s a short video we created to explain conversions and how you can track conversions in Google Analytics:
For business to business (B2B) marketers or complex business to consumer (B2C) sales (i.e. a remodeler), common conversions include:
Visits to a key web page
Views of a marketing video
White paper downloads
Email newsletter sign up
Web form submission
For a business to consumer (B2C) company that offers more “need based” services (i.e. the local plumber, hvac company, etc.), common conversions are typically a bit more tightly defined and might include:
Web form submissions (i.e. lead, inquiry, appointment request)
Views of a map/directions page (applies to folks with a retail store or showroom)
Other terms that are interchangeable with “conversion” include: goal, upper funnel action, lower funnel action, lead, action, and event (I’m sure there are dozens of others, but you get the point).
Web marketing people love to create new terms for things you thought you already understood! In the world of Internet marketing, the word “conversion” represents any action on your website that is more valuable than someone that visits your site and leaves without doing anything. What constitutes a conversion depends entirely on the industry and on the individual company.
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The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.