The majority of the world now uses the internet to solve their problems, and about 93% of online experiences begin with a search engine. When most people hear “search engine,” they think of Google. However, Google isn’t the only search engine consumers use to find information—there are multiple types of search engines. For example, Bing is the default search engine on many computers and browsers, most East Asian users use Baidu, and Yahoo! still commands some search volume.
What Are the Top Three Search Engines?
Netmarketshare tracks market share statistics for internet technologies and releases a report on the U.S. search marketplace (which shows which search engine gets the most traffic) each year. As you might expect, Google remains the big dog, claiming 73% of search volume on desktop devices and 81% on mobile devices. Baidu (often dubbed the Chinese Google) claims second place with 13.28% of desktop search market share and 16.18% on mobile. In third place is Yahoo!, followed by Bing. So, if you’re optimizing your website or reviewing your search engine rankings, in most cases, you should focus primarily on Google, Yahoo!, and Bing, unless you want market share in China—in which case Baidu should be your best friend. You can see the search engine list and respective market share below:
List of Top Search Engines and Their Search Engine Market Share
How many people are using search engines?
The data from Internet live stats shows that the number of daily searches on Google is over 3.5 billion, which equates to 1.2 trillion searches per year worldwide.
comScore (NASDQ: SCOR) tracks data relevant to the digital world. On June 13, 2012, they released their monthly comScore qSearch analysis of the U.S. search marketplace which shows which search engine gets the most traffic. As you migh expect, Google remains the big dog with close to 67 percent market share (which is up slightly from comScore’s last report). Microsoft is in a distant second place with 15.4 percent and Yahoo! is falling behind with 13 percent. So, if you’re optimizing your website or reviewing your search engine rankings, in most cases, you should focus primarily on Google, then Bing, and then Yahoo! Just how many people are using search engines in the U.S.?
The answer is an amazing 17.5 billion searches were performed in May 2012! Google alone accounted for 11.7 billion. People ARE searching for your product / service. Will they find you or one of your competitors?
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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