comScore (NASDQ: SCOR) tracks data relevant to the digital world. On June 13, 2012, they released their monthly comScore qSearch analysis of the U.S. search marketplace which shows which search engine gets the most traffic. As you migh expect, Google remains the big dog with close to 67 percent market share (which is up slightly from comScore’s last report). Microsoft is in a distant second place with 15.4 percent and Yahoo! is falling behind with 13 percent. So, if you’re optimizing your website or reviewing your search engine rankings, in most cases, you should focus primarily on Google, then Bing, and then Yahoo!
Just how many people are using search engines in the U.S.?
The answer is an amazing 17.5 billion searches were performed in May 2012! Google alone accounted for 11.7 billion. People ARE searching for your product / service. Will they find you or one of your competitors?