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Fire Protection Marketing

Marketing Services for Fire Protection Companies

If you’re a local fire protection company and you’re looking for an internet marketing partner to help take your business to the next level, you’ve come to the right place.

Is your website your #1 sales and marketing tool for your commercial fire protection business? That’s the first thing to ask yourself when developing your local internet marketing strategy. When someone searches for “Colorado fire sprinkler installation,” or “fire suppression in Miami, Fl,” how easily can your company be found?

People are searching the web right now for a fire protection company like yours. Will they find you or one of your competitors? Numerous fire protection companies across the country rely on Blue Corona to help them generate more website traffic, leads, and sales.

  • 373% – that’s the increase one of our fire protection clients saw in their organic traffic over the past three years!
  • 923% – that’s the increase in organic traffic another one of our clients saw in a two year period of time!
  • 4094 – that’s the number of #1 rankings one of our fire protection clients currently has!

Let Blue Corona help you develop an online marketing strategy to drive more qualified local visitors to your site and convert those visitors into leads and sales—a complete solution to ensuring your phone will always ring.

Learn more about our complete local internet marketing solutions for the fire protection industry below or contact us today.

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Our Digital Marketing Services for Fire Protection Companies

The best marketing strategies for fire protection incorporate a wide variety of services that connect with B2B buyers at different points in their online journey. Together, these marketing services work to increase brand authority, website traffic, leads, and new fire protection system sales.

  • best advertising for contractors
    You can’t win the game if you don’t know the score, which is why a thorough analysis should be the first step in your marketing strategy. It will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights, you can take to close any gaps and get ahead of your competition.
  • content marketing for construction business
    The average B2B buyer views at least eight pieces of content during the purchase process. Attract, acquire, and engage more buyers through content like landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers are well-versed in the fire protection industry and will grow your online presence and establish you as THE authority.
  • example construction email marketing
    Email marketing is an extremely cost-effective strategy to grow your business. For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers with email blasts, custom newsletters, and marketing automation.
  • social media ads
    Want to get the word out, attract more visitors to your website, and gain more brand awareness? Try a hyper-targeted ad campaign on Facebook! Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile. Test these cost-effective ads and put your message in front of hundreds of thousands of consumers!
  • Want more leads from your website? Test conversion rate optimization to turn the dial up and squeeze more conversions out of existing website visitors. With help from our conversion rate experts, our clients have doubled, tripled, and even quadrupled website conversion rates.
  • At least 75% of B2B buyers admit to judging a company’s credibility based on its website design alone. Considering 92% of consumers look at websites when deciding which vendor to use, you can’t afford to have an out-of-date design. What does your website say about your business?
  • Want more new fire protection sales? LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!
  • Want to get to the absolute top of the search results page for your top keywords? Pay per click ads occupy the top three search result positions on most searches, and 75% of people who click on them say PPC ads are helpful. Pay per click is also a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
  • construction SEO
    Want to get more earned traffic, leads, and sales? Start where 97% of your customers’ online experiences start—with search engines. Over 90% of people won’t go past the first page of search results, so getting your website on the first page is crucial. Get on the first page of search results and increase qualified website traffic, leads, and sales with search engine optimization (SEO).
  • 81% of U.S. adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
    • Looking for an easy way to connect with more buyers? Have you tried video marketing? Video is 50x more likely to rank organically in the search results than text pages, and B2B buyers love learning about products through video. What are you waiting for? Enhance your website, differentiate your brand, and sell more fire protection systems with online videos!
  • Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
  • lead recovery
    We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
  • No matter your business size or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your services, those that have a strong brand hold an enormous competitive advantage.
  • Do you have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
  • Search engines spit out different results based on proximity, which is why local SEO for construction companies is so important. Approximately 71% of B2B buyers begin their research with generic Google searches, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
  • website chat services icon

    Blue Corona Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.

  • Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Blue Corona’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.

when marketing fire protection companies, start where 71% of b2b buyers start - google.

How Digital Marketing Works to Increase Leads & Fire Protection Sales

People are searching the web right now for a fire protection system. Will they find YOU or a competing supplier? Over 400 companies rely on Blue Corona to help them generate more website traffic, leads, and sales.

If you want to sway buyers to purchase your fire protection systems and services, you need to enable and assist your buyers through the six tasks associated with B2B sales:

  1. Problem identification
  2. Solution exploration
  3. Requirements building
  4. Supplier selection
  5. Validation
  6. Consensus creation

The digital marketing services above work together to accomplish all six tasks.

Determine Your True Fire Protection Marketing ROI with Advanced Analytics & Tracking

If you’re like most fire protection companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.

your fire protection marketing plan should include analytics and tracking

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your fire protection company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At Blue Corona, our marketing analytics services include:

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

Accurate measuring and tracking is truly the first step in marketing your fire protection business online so you can truly quantify your marketing investments.

Maximize Your Marketing Results with a Sales-Driving Fire Protection Website


fire protection website design

When it comes to B2B marketing, your website (and what’s on it) matters. Currently, 75% of people have admitted to judging the credibility of your company based on its website design. Half of all fire protection buyers today expect a supplier’s website to be a helpful channel and more than a third expect the site to be their most helpful channel. How does your website stack up against your competitors?

Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your fire protection company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?

75% of buyers judge you based on fire protection website design

The best fire protection websites aren’t brochures; they’re virtual sales reps capable of generating massive amounts of new leads and sales. They’re also fast, secure, mobile-friendly (80% of B2B buyers use a mobile device at work), and most importantly, they’re coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website.

Get Your Fire Protection Company on the First Page of Google


To rank well organically, you must establish and promote your local fire protection company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:

  1. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your fire protection company to get more traffic, leads, and sales from the Web.
  2. Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) for fire protection companies—so you won’t have to write a thing (unless you want to!).

you need fire protection SEO because the afterage fire protection buyer performs 12 online searches before calling you.

  1. Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

When you hire Blue Corona as your fire protection company’s SEO partner and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your fire protection company’s bottom line.


Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local fire protection company, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.

As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your fire protection company’s visibility for geographically related searches.


When a prospective customer needs to request service from a local fire protection company, where do they turn? The vast majority of Internet traffic is through search engines—like Google, Bing, and Yahoo. Potential leads for your company are on Google right now searching for “sprinkler system installation,” and “fire suppression system,” but will they find your site? Pay-per-click (PPC) is a great way to drive more (local) visitors to your website and get more leads and sales.

two b2b marketing examples include PPC and remarketing

In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google AdWords, you’ll see your advertisement within a couple of hours and have complete control over budget, copy, and placement.

When Blue Corona manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your fire protection company.

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Why Choose Blue Corona as Your Fire Protection Marketing Partner?

Blue Corona is much more than an SEO company—we truly see ourselves as a web marketing partner to your fire protection business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your fire protection company on the web, all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping fire protection companies just like you get more leads and sales from the web. Call us today and we’ll refer you to our happy fire protection clients!


Digital Marketing Services FAQ

What is digital marketing?

What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all your fire protection marketing and engagement activities done online. The role of digital marketing is to help your fire protection company get found, get noticed, get leads, and then turn those leads into sales and loyal customers.

Why should fire protection companies invest in digital marketing?

If you’re a fire protection company, you need digital marketing because that’s where your target audience looks for your services. Approximately 71% of B2B buyers begin their research with generic Google searches. If you want to connect with them and increase leads and sales, you have to have a better online presence than any of your competitors.

What digital marketing services do you provide?

We provide full-suite digital marketing services for fire protection companies. That includes (but isn’t limited to) SEO, website design, PPC advertising, social media ads, email newsletter, instant chat services, analytics and tracking, and video marketing.

Which marketing services are best for fire protection companies?

The services that will be best for your business depends on a few things, including your budget and your goals. We do recommend all fire protection companies invest in SEO, website design, and PPC services.

How much do digital marketing services cost?

Depending on the package you choose, marketing services can run anywhere from $2,500 to over $10,000 per month.

What is your reporting and communication process?

We generate monthly reports for clients with qualifying packages and will establish reporting and communication expectations during our intake call. You don’t have to worry though; we have a reputation for responsiveness and attention to detail!

15:1 ROI from Digital Marketing by Blue Corona

What Makes Blue Corona Different from Other Marketing Agencies

Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our fire protection clients:

  • You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
  • You’ll own all your deliverables, including your website. Some cheap internet marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
  • You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
  • You get a dedicated account manager to be your guide, as well as a full support team that includes an analyst, a web designer/developer, PPC ad manager, and professional, U.S.-based fire protection copywriter.
  • You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
  • You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.

Our Happy Clients

“"Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“"This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself!" My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

Mark Hill, President
PVI Office Furniture Plus

“"We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”

Casey McCormick, President
McCormick Paints

“"We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple of form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial

“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers.  It’s nice to take these amazing numbers to our manager and show him...”

Amanda Murdock, Office Coordinator
IBP Tulsa
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