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Contractor Marketing Services

Contractor Digital Marketing That Generates More Calls & Leads

Want more calls, leads, and new contracting jobs? Contractor marketing services from Blue Corona will get you there. We’ve helped hundreds of general contractors, construction companies, remodelers, roofers, HVAC companies, and others significantly increase revenue from the web.

Homeowners have thrown traditional contractor marketing strategies like the Yellowpages and door hangers out the window and turn to search engines like Google and Bing to book their next home improvement project. What’s more, if your competitors have more than one listing on page one of Google (like PPC ads, multiple organic listings, maps listings, etc.) this significantly decreases the chance that your listing will win the click!

Let Us Do The Heavy Lifting—Trust Blue Corona as Your Contractor Marketing Partner

Check out some of the results we’ve gotten contractors just like you with our contractor digital marketing services:

  • 91% – Increase in phone calls in less than 12 months of investing in contractor internet marketing.
  • 454% – Increase the same client saw in non-branded organic traffic.
  • 433% – Increase in online conversions

When you choose Blue Corona as your local contractor digital marketing partner, we handle all aspects of your online marketing strategy—from advertising tracking to content creation to Google Maps management, and more. Learn about our services below or contact us today to get started!

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Our Contractor Marketing Services

The best marketing strategies for contractors incorporate a wide variety of marketing services that connect with consumers at different points in their online journey. Together, these marketing services work to increase brand authority, website traffic, leads, and booked contracting jobs.

  • best advertising for contractors
    You can’t win the game if you don’t know the score, which is why a thorough analysis should be the first step in your contractor marketing strategy. It will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights, you can take to close any gaps and get ahead of your competition.
  • content marketing for construction business
    Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority.
  • example construction email marketing
    Email marketing is an extremely cost-effective strategy to grow your business. For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers with email blasts, custom newsletters, and marketing automation.
  • social media ads
    Want to get the word out, attract more visitors to your website, and gain more brand awareness? Try a hyper-targeted ad campaign on Facebook! Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile. Test these cost-effective ads and put your message in front of hundreds of thousands of consumers!
  • Want more leads from your website? Test conversion rate optimization to turn the dial up and squeeze more conversions out of existing website visitors. With help from our conversion rate experts, our contractor clients have doubled, tripled, and even quadrupled website conversion rates.
  • At least 75% of consumers admit to judging a company’s credibility based on its website design alone. Considering 92% of consumers look at websites when deciding which local contractor to use, you can’t afford to have an out-of-date design. What does your website say about your business?
  • Want more commercial contractor jobs? LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!
  • Want to get to the absolute top of the search results page for your top contractor keywords? Pay per click ads occupy the top three search result positions on most searches, and 75% of people who click on them say PPC ads are helpful. Pay per click is also a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
  • construction SEO
    Want to get more earned traffic, leads, and booked jobs? Start where 97% of your customers’ online experiences start—with search engines. More than 90% of people won’t go past the first page of search results, so getting your website on the first page is crucial. Get on the first page of search results and increase qualified website traffic, leads, and sales with search engine optimization (SEO).
  • 81% of US adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
    • Video is 50 times more likely to rank organically in the search results than text pages, and U.S. consumers now watch up to 6 hours of digital video a day. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
  • Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
  • lead recovery
    We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
  • No matter your contracting business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your services, those that have a strong brand hold an enormous competitive advantage.
  • Do you have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
  • Search engines spit out different results based on proximity, which is why local SEO for contractors is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
  • website chat services icon

    Blue Corona Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.

  • Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Blue Corona’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.

you need contractor marketing services because 97% of people go online to find services

 

Want More Contracting Leads and New Clients? These Are the Contractor Marketing Strategies You’ll Need:

The Best Marketing Strategy for Contractors? An Optimized Website

Wondering how the best contractors get leads and new clients? Chances are, it has something to do with their website and what’s on it. Your website isn’t a brochure; it’s a virtual sales rep capable of generating massive amounts of leads and sales for your business, all at a fraction of the cost of traditional contractor marketing and advertising. Your website shouldn’t be an afterthought to your online contractor marketing strategy—A full 75% of people will judge your company based on how it looks.

contractor online marketing tip: 75% of people have judged a business based on it's contractor website design

If you want people to land on—and stay on—your contractor website, it needs to be five things:

  • Your website needs to be visible – When we say visible, we mean in search engines like Google. Learn more about SEO below!
  • Your website needs to be mobile-friendlyGoogle ranks mobile websites higher in the search engine results, and consumers expect a mobile-friendly website.
  • Your website needs to be secure – Most consumers won’t browse a non-HTTPS website. Google also gives preference to secured websites in the search results.
  • Your website needs to be fast – Google’s recommended page speed is under two seconds. Even a one-second delay can cause a 7% reduction in conversions.
  • Your website needs an optimal user experience – Once your page loads, users form an opinion in 0.5 seconds. They expect to be able to find information easily and quickly—especially from a mobile device.

Blue Corona always includes those website must-haves if you opt-into website services in your general contractor marketing plan.

Contractor SEO & Content Marketing

IMPROVE Organic SEARCH RANKINGS with SEO for contractors

Each month, there are more than one million online searches for contractors. If you want your company to be the one that gets hired, your website needs to rank at the top of the search results pages.

image of searches for general contractor marketing terms

To rank well organically, you must establish and promote yourself as the authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo requires three things:

1. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website. At Blue Corona, our webmasters specialize in coding websites and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your contracting company to get more traffic, leads, and sales from the internet.

2. Second, create a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for contractors—so you won’t have to write a thing.

3. Third, promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!

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LOCAL SEARCH OPTIMIZATION

Did you know that nearly half of the total Google search queries have local intent? In addition to improving your organic search engine listings with contractor SEO services, if you’re a contractor, it’s also vital that you optimize for Google’s local listings. These three local listings often appear before the organic listings in Google’s map listings, leading to better click-through-rates for your company from potential customers.

image of searches for contractor marketing in the local pack

As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically related searches.

Pay Per Click Advertising for Contractors (PPC)

Google premier partner logoBecause SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new contractors invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management, from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.

Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your contracting company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!

No Contractor Digital Marketing Plan is Complete Without Analytics and Tracking

The best contractor marketing services start with the right tracking and analytics. If you’re like most contractors, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track every contractor digital marketing campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.

the best contractor marketing strategies use tracking and analytics

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your contracting business, and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.

At Blue Corona, our contractor marketing services include:

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

Accurate measuring and tracking is truly the first step in contractor marketing online so you can truly quantify your marketing investments.

Why Choose Blue Corona for Online Marketing for Contractors?

Blue Corona is the premier provider for construction marketing and general contractor marketing services. We’re much more than an SEO company—we truly see ourselves as a web marketing partner to your contracting business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to market your services on the web effectively, all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience with online marketing for contractors, helping contractors just like yours get more leads and sales from the web. Virtually every Blue Corona client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Call us today, and we’ll refer you to our happy contractor clients!

The Internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible? Keep it simplified and let Blue Corona do the heavy lifting.

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Digital Marketing Services FAQ

What is contractor digital marketing?

What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.

Why should you invest in digital marketing?

Contractors should invest in digital marketing because when consumers need a contractor, about 97% of them start their search online, frequently with a search engine. If you want to connect with them and increase leads and booked jobs, you have to have a stronger online presence than your competitors.

What digital marketing services do you provide contractors?

We provide full-suite digital marketing services for contractors. This includes SEO, local SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.

Which online marketing services are best for contractors?

Most contractors need SEO, PPC, and website design as core services. Depending on your goals, budget, service area, and needs, you could also benefit from email marketing, Local Services ads, social media advertising, video, and other online strategies.

How much do digital marketing services for contractors cost?

Depending on the contractor marketing package you choose and your needs, services can cost from $2,500 to over $10,000 per month.

What is inbound marketing?

Inbound marketing for contractors refers to all the marketing strategies that attract or “pull in” prospective clients/customers. These strategies include content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media, among others. Inbound marketing strategies are different than traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt people by pushing commercial messages on them.

What is your reporting and communication process?

We generate monthly reports for contracting clients with qualifying packages and we have a reputation for responsiveness and attention to detail. You and your account manager will set reporting and communication expectations during our intake call so there are no misunderstandings.

CASE STUDY
15:1 ROI from Digital Marketing by Blue Corona

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our digital marketing clients:

  • A dedicated Account Manager, someone that understands business and marketing, to be your guide
  • Detailed monthly reports (you can actually understand) that connect marketing campaign performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)

Our Happy Clients

“"Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“"This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself!" My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

Mark Hill, President
PVI Office Furniture Plus

“"We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”

Casey McCormick, President
McCormick Paints

“"We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple of form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial

“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers.  It’s nice to take these amazing numbers to our manager and show him...”

Amanda Murdock, Office Coordinator
IBP Tulsa
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205