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Contractor Marketing Services

Contractor Digital Marketing That Generates More Calls & Leads

Want more calls, leads, and new contracting jobs? Contractor marketing services from Blue Corona will get you there. We’ve helped hundreds of general contractors, construction companies, remodelers, roofers, HVAC companies, and others significantly increase revenue from the web.

Homeowners have thrown traditional contractor marketing strategies like the Yellowpages and door hangers out the window and turn to search engines like Google and Bing to book their next home improvement project. What’s more, if your competitors have more than one listing on page one of Google (like PPC ads, multiple organic listings, maps listings, etc.) this significantly decreases the chance that your listing will win the click!

Let Us Do The Heavy Lifting—Trust Blue Corona as Your Contractor Marketing Partner

Check out some of the results we’ve gotten contractors just like you with our contractor digital marketing services:

  • 91% – Increase in phone calls in less than 12 months of investing in contractor internet marketing.
  • 454% – Increase the same client saw in non-branded organic traffic.
  • 433% – Increase in online conversions

When you choose Blue Corona as your local contractor digital marketing partner, we handle all aspects of your online marketing strategy—from advertising tracking to content creation to Google Maps management, and more. Learn about our services below or contact us today to get started!

contractor digital marketing icon Google Premier Partner badge Blue Corona winner of the Inc 500
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Our Contractor Marketing Services

The best marketing strategies for contractors incorporate a wide variety of marketing services that connect with consumers at different points in their online journey. Together, these marketing services work to increase brand authority, website traffic, leads, and booked contracting jobs.

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  • purple icon of a chart with a positive trendline
    You can’t win the game if you don’t know the score, which is why a thorough analysis should be the first step in your contractor marketing strategy. It will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights, you can take to close any gaps and get ahead of your competition.
  • purple icon of a pencil drawing a line
    Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority.
  • purple icon of an envelope
    Email marketing is an extremely cost-effective strategy to grow your business. For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers with email blasts, custom newsletters, and marketing automation.
  • social media ads
    Want to get the word out, attract more visitors to your website, and gain more brand awareness? Try a hyper-targeted ad campaign on Facebook! Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile. Test these cost-effective ads and put your message in front of hundreds of thousands of consumers!
  • purple icon of an arrow pointing downward inside of a computer
    Want more leads from your website? Test conversion rate optimization to turn the dial up and squeeze more conversions out of existing website visitors. With help from our conversion rate experts, our contractor clients have doubled, tripled, and even quadrupled website conversion rates.
  • purple icon of a desktop computer and mobile phone
    At least 75% of consumers admit to judging a company’s credibility based on its website design alone. Considering 92% of consumers look at websites when deciding which local contractor to use, you can’t afford to have an out-of-date design. What does your website say about your business?
  • purple icon of LinkedIn's logo
    Want more commercial contractor jobs? LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!
  • purple icon of a computer mouse
    Want to get to the absolute top of the search results page for your top contractor keywords? Pay per click ads occupy the top three search result positions on most searches, and 75% of people who click on them say PPC ads are helpful. Pay per click is also a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
  • construction SEO
    Want to get more earned traffic, leads, and booked jobs? Start where 97% of your customers’ online experiences start—with search engines. More than 90% of people won’t go past the first page of search results, so getting your website on the first page is crucial. Get on the first page of search results and increase qualified website traffic, leads, and sales with search engine optimization (SEO).
  • purple icon of a person from the waist up
    81% of US adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
    • purple icon of videos on a phone
      Video is 50 times more likely to rank organically in the search results than text pages, and U.S. consumers now watch up to 6 hours of digital video a day. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
  • purple Review Us Now logo
    Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
  • purple icon of a customer service rep with headset
    We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
  • purple icon of a trendline on a web page
    No matter your contracting business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your services, those that have a strong brand hold an enormous competitive advantage.
  • purple icon of a person waving
    Do you have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
  • purple icon of a pin location
    Search engines spit out different results based on proximity, which is why local SEO for contractors is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
  • website chat services icon

    Blue Corona Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.

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    Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Blue Corona’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.

you need contractor marketing services because 97% of people go online to find services


Want More Contracting Leads and New Clients? These Are the Contractor Marketing Strategies You’ll Need:

The Best Marketing Strategy for Contractors? An Optimized Website

Wondering how the best contractors get leads and new clients? Chances are, it has something to do with their website and what’s on it. Your website isn’t a brochure; it’s a virtual sales rep capable of generating massive amounts of leads and sales for your business, all at a fraction of the cost of traditional contractor marketing and advertising. Your website shouldn’t be an afterthought to your online contractor marketing strategy—A full 75% of people will judge your company based on how it looks.

contractor online marketing tip: 75% of people have judged a business based on it's contractor website design

If you want people to land on—and stay on—your contractor website, it needs to be five things:

  • Your website needs to be visible – When we say visible, we mean in search engines like Google. Learn more about SEO below!
  • Your website needs to be mobile-friendlyGoogle ranks mobile websites higher in the search engine results, and consumers expect a mobile-friendly website.
  • Your website needs to be secure – Most consumers won’t browse a non-HTTPS website. Google also gives preference to secured websites in the search results.
  • Your website needs to be fast – Google’s recommended page speed is under two seconds. Even a one-second delay can cause a 7% reduction in conversions.
  • Your website needs an optimal user experience – Once your page loads, users form an opinion in 0.5 seconds. They expect to be able to find information easily and quickly—especially from a mobile device.

Blue Corona always includes those website must-haves if you opt-into website services in your general contractor marketing plan.

Contractor SEO & Content Marketing

IMPROVE Organic SEARCH RANKINGS with SEO for contractors

Each month, there are more than one million online searches for contractors. If you want your company to be the one that gets hired, your website needs to rank at the top of the search results pages.

image of searches for general contractor marketing terms

To rank well organically, you must establish and promote yourself as the authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo requires three things:

1. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website. At Blue Corona, our webmasters specialize in coding websites and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your contracting company to get more traffic, leads, and sales from the internet.

2. Second, create a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for contractors—so you won’t have to write a thing.

3. Third, promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!

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Did you know that nearly half of the total Google search queries have local intent? In addition to improving your organic search engine listings with contractor SEO services, if you’re a contractor, it’s also vital that you optimize for Google’s local listings. These three local listings often appear before the organic listings in Google’s map listings, leading to better click-through-rates for your company from potential customers.

image of searches for contractor marketing in the local pack

As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically related searches.

Pay Per Click Advertising for Contractors (PPC)

Google premier partner logoBecause SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new contractors invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management, from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.

Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your contracting company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!

No Contractor Digital Marketing Plan is Complete Without Analytics and Tracking

The best contractor marketing services start with the right tracking and analytics. If you’re like most contractors, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track every contractor digital marketing campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.

the best contractor marketing strategies use tracking and analytics

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your contracting business, and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.

At Blue Corona, our contractor marketing services include:

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

Accurate measuring and tracking is truly the first step in contractor marketing online so you can truly quantify your marketing investments.

Why Choose Blue Corona for Online Marketing for Contractors?

Blue Corona is the premier provider for construction marketing and general contractor marketing services. We’re much more than an SEO company—we truly see ourselves as a web marketing partner to your contracting business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to market your services on the web effectively, all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience with online marketing for contractors, helping contractors just like yours get more leads and sales from the web. Virtually every Blue Corona client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Call us today, and we’ll refer you to our happy contractor clients!

The Internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible? Keep it simplified and let Blue Corona do the heavy lifting.


Digital Marketing Services FAQ

What is contractor digital marketing?

What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.

Why should you invest in digital marketing?

Contractors should invest in digital marketing because when consumers need a contractor, about 97% of them start their search online, frequently with a search engine. If you want to connect with them and increase leads and booked jobs, you have to have a stronger online presence than your competitors.

What digital marketing services do you provide contractors?

We provide full-suite digital marketing services for contractors. This includes SEO, local SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.

Which online marketing services are best for contractors?

Most contractors need SEO, PPC, and website design as core services. Depending on your goals, budget, service area, and needs, you could also benefit from email marketing, Local Services ads, social media advertising, video, and other online strategies.

How much do digital marketing services for contractors cost?

Depending on the contractor marketing package you choose and your needs, services can cost from $2,500 to over $10,000 per month.

What is inbound marketing?

Inbound marketing for contractors refers to all the marketing strategies that attract or “pull in” prospective clients/customers. These strategies include content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media, among others. Inbound marketing strategies are different than traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt people by pushing commercial messages on them.

What is your reporting and communication process?

We generate monthly reports for contracting clients with qualifying packages and we have a reputation for responsiveness and attention to detail. You and your account manager will set reporting and communication expectations during our intake call so there are no misunderstandings.

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15:1 ROI from Digital Marketing by Blue Corona

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our digital marketing clients:

  • A dedicated Account Manager, someone that understands business and marketing, to be your guide
  • Detailed monthly reports (you can actually understand) that connect marketing campaign performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)

Our Happy Clients

I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.

Ross Albert, Owner
Arctic Air Conditioning

There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.

Bill McManigal, Sales & Marketing Manager
Blind & Sons

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning
7595 Rickenbacker Drive
Gaithersburg, MD 20879