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Digital Marketing for Flooring Companies

Increase Leads, Book More Jobs & Differentiate Your Floor Company On the Internet

Growing your business isn’t easy, and with so many wasteful flooring marketing strategies like Yelp and HomeAdvisor, it’s difficult to know what mix of marketing strategies your flooring company needs to invest in to generate more calls, book more jobs, and engage with customers online. As a flooring contractor, you know the competition is stiff. Local competitors compete with you for the top organic rankings, and big-box retailers like Lowe’s and Home Depot make it difficult for you to attract the right customers because of their name alone.

Digital marketing for flooring companies helps your business rank and be found on the first page of Google and other search engines, creating a consistent engine of true leads—leads within your service area that looking for your exact products and services.

Blue Corona offers a variety of flooring digital marketing services proven to increase leads and sales. Contact us today to learn more or to schedule your free digital competitive analysis.

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Online Marketing for Flooring Contractors: What It Takes to Get More Flooring Leads

How will we help your flooring company grow? Our flooring marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs.

1Digital Competitive Analysis

Before ever signing a contract, you’ll know exactly how your website stacks up against your three biggest competitors and receive customized marketing insights from Blue Corona’s digital marketing consultants. Our flooring marketers will perform a digital competitive analysis and deliver you actionable insights on how to beat your competitors on the web, increase leads, and improve your online presence and performance.

2Website Design & Development

You can’t generate leads from your website if you don’t have one! Blue Corona’s website designers have designed, built, and launched more than 1,000 contractor websites! Our team knows what it takes to build beautiful flooring websites that are mobile-friendly, convert visitors into leads, and load lightning-fast for frictionless customer experience.

3Search Engine Optimization (SEO)

Tired of not finding your business on the first page of Google search results? Are competitors outranking you for keywords like “hardwood floor installation” or “flooring contractors near me”? Search engine optimization (SEO) is the process of optimizing your website to rank higher on Google to generate more website visits. Blue Corona’s flooring SEO analysts will guide your business to the top of Google, measurably improving keyword rankings and website traffic along the way.

4Local SEO & Reputation Management

Local SEO helps you rank higher on Google in the cities and towns you work in by combining traditional flooring SEO with local SEO best practices. This includes citation building, ensuring your business’s name, phone number, address, and website information is correct (and consistent) across online directories, like Google My Business. When combined with reputation management (responding and managing your online reviews and presence), your flooring website will be optimized for local search.

5Pay Per Click Marketing (PPC)

A cornerstone of any flooring marketing plan is pay per click advertising (PPC). You might’ve also heard this called Google Ads, Google AdWords, Bing Ads, or Microsoft Ads. PPC for flooring companies leapfrogs your business above organic search results, capturing the attention of highly qualified searchers looking for new flooring solutions.

6Local Services Ads (Google Guaranteed)

Earn the trust of new customers as a Google Guaranteed flooring company with Local Services Ads. Customers who search and find you on Google can contact you directly through the Local Services Ads (LSA) platform, helping you keep a full schedule of estimates and jobs. Not only that, but LSAs also occupy the most sought-after real estate on Google—the very top of the page!

7Email Marketing

Email marketing for flooring campaigns is simple, efficient, cost-effective, and read by relevant eyes. As a flooring contractor, you’ve built up a database loyal customers and homeowners in your area who expressed interest in your services. Stay top of mind with your audience, educate them on new products and design trends, and provide promotions via email marketing for flooring companies to convert more leads into booked jobs.

8Social Media Marketing

Whether it’s Facebook advertising, Instagram, or other social media platforms, social media marketing for flooring contractors is a smart bet for your business. Flooring social media advertising is a low-cost alternative to traditional PPC advertising and can be specifically targeted to the audience you want to reach—homeowners who live in your service area. If you service commercial spaces, ask us about LinkedIn advertising!

9Customer Service Training & Lead Recovery

At Blue Corona, we offer services to optimize your marketing funnel along every step of your customers’ journeys. If your team fails to book inbound calls or has a low booking rate, we recommend Smart Selling. Smart Selling is a CSR training program designed to help your business increase ROI by booking more appointments, without spending more money on advertising. Combine Smart Selling with Lead Recovery, a service built to give you a second chance at closing new business, and watch your ROI soar and measurably improve the performance of your flooring marketing campaigns.

10Blue Corona Chat

When customers land on your flooring website, they expect to be able to communicate with your business on their terms, however they want. Enter Blue Corona Chat, an AI-based website chat for home service contractors that responds to customers inquiries within three seconds without the need of a human to manage the chat. Blue Corona Chat is easy to use, allows website visitors to find relevant info about your company, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat capabilities.

11Analytics & Ad Tracking

As the leader in home services marketing data and analysis, Blue Corona’s ad tracking and analytics expertise provide you complete transparency into the performance of your flooring marketing campaigns. Know which campaigns are generating true leads and which channels are producing the highest (and lowest) ROI, and make smarter marketing decisions to help you grow your flooring business.

12Monthly Reports & Dedicated Flooring Marketers

You’re a business owner, not necessarily a digital marketing expert for flooring companies. That’s why you’ll be given a dedicated account manager as your single point of contact to help you cut through the noise of flooring marketing—guiding you along the journey of growing your business. You’ll also have an entire team of flooring digital marketers working behind the scenes to increase leads and sales, optimize your marketing costs, and differentiate your brand online.

CASE STUDY
15:1 ROI from Digital Marketing by Blue Corona

What Makes Blue Corona Different from Other Flooring Marketing Companies

At Blue Corona, we try to let our clients speak for us. Take a look at our Google reviews and hear straight from other contractors just like you as to why we are the best digital marketing company for your needs.

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing for flooring contractors is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (U.S.-based) copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.

Our Happy Clients

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning

"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...

Brad Blavat,
Zen Windows – Milwaukee

"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."

Christina Horner,
HELP Plumbing, Heating, Cooling and Drains
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205