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Digital Marketing for Flooring Companies

Increase Leads, Book More Jobs & Differentiate Your Floor Company On the Internet

Growing your business isn’t easy, and with so many wasteful flooring marketing strategies like Yelp and HomeAdvisor, it’s difficult to know what mix of marketing strategies your flooring company needs to invest in to generate more calls, book more jobs, and engage with customers online. As a flooring contractor, you know the competition is stiff. Local competitors compete with you for the top organic rankings, and big-box retailers like Lowe’s and Home Depot make it difficult for you to attract the right customers because of their name alone.

Digital marketing for flooring companies helps your business rank and be found on the first page of Google and other search engines, creating a consistent engine of true leads—leads within your service area that looking for your exact products and services.

Blue Corona offers a variety of flooring digital marketing services proven to increase leads and sales. Contact us today to learn more or to schedule your free digital competitive analysis.

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Online Marketing for Flooring Contractors: What It Takes to Get More Flooring Leads

How will we help your flooring company grow? Our flooring marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs.

1Digital Competitive Analysis

Before ever signing a contract, you’ll know exactly how your website stacks up against your three biggest competitors and receive customized marketing insights from Blue Corona’s digital marketing consultants. Our flooring marketers will perform a digital competitive analysis and deliver you actionable insights on how to beat your competitors on the web, increase leads, and improve your online presence and performance.

2Website Design & Development

You can’t generate leads from your website if you don’t have one! Blue Corona’s website designers have designed, built, and launched more than 1,000 contractor websites! Our team knows what it takes to build beautiful flooring websites that are mobile-friendly, convert visitors into leads, and load lightning-fast for frictionless customer experience.

3Search Engine Optimization (SEO)

Tired of not finding your business on the first page of Google search results? Are competitors outranking you for keywords like “hardwood floor installation” or “flooring contractors near me”? Search engine optimization (SEO) is the process of optimizing your website to rank higher on Google to generate more website visits. Blue Corona’s flooring SEO analysts will guide your business to the top of Google, measurably improving keyword rankings and website traffic along the way.

4Local SEO & Reputation Management

Local SEO helps you rank higher on Google in the cities and towns you work in by combining traditional flooring SEO with local SEO best practices. This includes citation building, ensuring your business’s name, phone number, address, and website information is correct (and consistent) across online directories, like Google My Business. When combined with reputation management (responding and managing your online reviews and presence), your flooring website will be optimized for local search.

5Pay Per Click Marketing (PPC)

A cornerstone of any flooring marketing plan is pay per click advertising (PPC). You might’ve also heard this called Google Ads, Google AdWords, Bing Ads, or Microsoft Ads. PPC for flooring companies leapfrogs your business above organic search results, capturing the attention of highly qualified searchers looking for new flooring solutions.

6Local Services Ads (Google Guaranteed)

Earn the trust of new customers as a Google Guaranteed flooring company with Local Services Ads. Customers who search and find you on Google can contact you directly through the Local Services Ads (LSA) platform, helping you keep a full schedule of estimates and jobs. Not only that, but LSAs also occupy the most sought-after real estate on Google—the very top of the page!

7Email Marketing

Email marketing for flooring campaigns is simple, efficient, cost-effective, and read by relevant eyes. As a flooring contractor, you’ve built up a database loyal customers and homeowners in your area who expressed interest in your services. Stay top of mind with your audience, educate them on new products and design trends, and provide promotions via email marketing for flooring companies to convert more leads into booked jobs.

8Social Media Marketing

Whether it’s Facebook advertising, Instagram, or other social media platforms, social media marketing for flooring contractors is a smart bet for your business. Flooring social media advertising is a low-cost alternative to traditional PPC advertising and can be specifically targeted to the audience you want to reach—homeowners who live in your service area. If you service commercial spaces, ask us about LinkedIn advertising!

9Customer Service Training & Lead Recovery

At Blue Corona, we offer services to optimize your marketing funnel along every step of your customers’ journeys. If your team fails to book inbound calls or has a low booking rate, we recommend Smart Selling. Smart Selling is a CSR training program designed to help your business increase ROI by booking more appointments, without spending more money on advertising. Combine Smart Selling with Lead Recovery, a service built to give you a second chance at closing new business, and watch your ROI soar and measurably improve the performance of your flooring marketing campaigns.

10Blue Corona Chat

When customers land on your flooring website, they expect to be able to communicate with your business on their terms, however they want. Enter Blue Corona Chat, an AI-based website chat for home service contractors that responds to customers inquiries within three seconds without the need of a human to manage the chat. Blue Corona Chat is easy to use, allows website visitors to find relevant info about your company, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat capabilities.

11Analytics & Ad Tracking

As the leader in home services marketing data and analysis, Blue Corona’s ad tracking and analytics expertise provide you complete transparency into the performance of your flooring marketing campaigns. Know which campaigns are generating true leads and which channels are producing the highest (and lowest) ROI, and make smarter marketing decisions to help you grow your flooring business.

12Monthly Reports & Dedicated Flooring Marketers

You’re a business owner, not necessarily a digital marketing expert for flooring companies. That’s why you’ll be given a dedicated account manager as your single point of contact to help you cut through the noise of flooring marketing—guiding you along the journey of growing your business. You’ll also have an entire team of flooring digital marketers working behind the scenes to increase leads and sales, optimize your marketing costs, and differentiate your brand online.

CASE STUDY
15:1 ROI from Digital Marketing by Blue Corona

What Makes Blue Corona Different from Other Flooring Marketing Companies

At Blue Corona, we try to let our clients speak for us. Take a look at our Google reviews and hear straight from other contractors just like you as to why we are the best digital marketing company for your needs.

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing for flooring contractors is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (U.S.-based) copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.

Our Happy Clients

“"Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“"This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself!" My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

Mark Hill, President
PVI Office Furniture Plus

“"We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”

Casey McCormick, President
McCormick Paints

“"We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple of form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial

“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers.  It’s nice to take these amazing numbers to our manager and show him...”

Amanda Murdock, Office Coordinator
IBP Tulsa
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205