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Digital Marketing for Solar Companies

Internet Marketing for Solar Companies Proven to Increase Leads & Panel Installs

Digital marketing is like a solar-powered home. You get a big return from choosing the right investment and a reputable company that knows what they’re doing. As a solar company, your website is your #1 sales and marketing tool for your business, not an online brochure. It’s a virtual sales rep that works 24/7/365 and is capable of generating hundreds of leads per month from homeowners in your area.

How do you reach more local customers? With solar marketing.

Blue Corona is a full-service online marketing agency specializing in digital marketing for solar companies. Using a combination of paid and organic advertising channels, we help solar companies:

  1. Increase Leads & Sales – First, we’ll increase leads by driving more traffic to your website through pay per click marketing, SEO for solar companies, social media, and a variety of other channels. Your solar company website will also be optimized from head to toe, including SEO-friendly website content and a blazing-fast website designed to convert more visitors into serviceable leads.
  2. Optimize Marketing Costs – Are your solar digital marketing campaigns producing little to no return on investment? Paying a fortune in PPC ads, resulting in high cost per leads, or worse, unqualified leads? Blue Corona’s solar marketing specialists will optimize your marketing campaigns for greater brand visibility and more leads at an affordable cost.
  3. Differentiate Their Brands Online – Deciding to install solar cells is a big decision for homeowners. Blue Corona will establish your brand as THE AUTHORITY in solar energy on the web, building confidence with customers and help you stand out from the competition online.

Ready to start growing your business? Contact us online to schedule your marketing game planning session with one of our solar digital marketing consultants.

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Digital Marketing for Solar Companies: What It Takes To Get More Leads

How will we help your solar company grow? Our online marketing plans include a variety of digital marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and sales.

1Digital Competitive Analysis

Blue Corona’s solar digital marketing campaigns are customized to your specific needs and wants. Before ever signing a contract, let our team do the heavy lifting for you and complete a comprehensive digital competitive analysis. We’ll deliver you customized, actionable insights to help you improve your online visibility, drive more website traffic, and generate more leads and sales from your website.

2Website Design & Development

Your website should be your most powerful sales and marketing tool. In order to rank well on Google and other search engines, your website needs to be designed with strong calls to action, built on a mobile-friendly platform, and load for users with lightning speed. Blue Corona’s website design team has worked with businesses of all sizes, from small, local solar companies to enterprise organizations.

3Search Engine Optimization (SEO)

Did you know that 71% of all Google searches result in a page one Google organic click? This means if your solar company doesn’t rank on search engines for keywords like “solar company near me” or “solar panel installation,” you’re losing out on leads and sales—guaranteed. SEO for solar companies will grow your revenue by driving qualified searchers on the web to your website. In other words, SEO keeps your phone ringing.

4Local SEO & Reputation Management

Did you know that 93% of people ages 35-54 read online reviews for local businesses? In other words, homeowners and businesses who want to power their property with a renewable energy source will do their homework before hiring a solar company. Blue Corona’s local SEO services and reputation management help your business rank on the web in your most desired cities and towns and ensure your online reputation isn’t tarnished by negative reviews.

5Pay Per Click Marketing (PPC)

Need the phones to ring right now? Pay per click marketing (PPC) for solar companies is a highly controllable and cost-effective digital marketing strategy to earn a top spot on Google and Bing search results pages. Blue Corona is a Google Premier Partner, a distinction awarded to the top 3% of marketing agencies in North America, giving you access to Google Ads beta programs a Google support team most solar marketing agencies don’t have.

6Email Marketing

Email marketing for solar companies is a cost-efficient strategy to educate your potential customers about the benefits of solar energy and to stay top of mind with ready-to-buy prospects. Blue Corona’s email marketing team will handle the entire email marketing process for you, including designing your email newsletter templates, managing your customer lists, and delivering the right content at the right time straight to prospects’ inboxes.

7Social Media Marketing

Whether it’s Facebook advertising, Instagram, or other social media platforms, social media marketing for solar companies is a smart bet for your business. Social media is an affordable alternative to traditional PPC advertising and can be specifically targeted to the audience you want to reach.

8Customer Service Training & Lead Recovery

Your customer service reps (CSRs) are often your company’s first interaction with marketing-generated leads and your best opportunity to convert the caller into a booked appointment. If your CSRs have a low booking rate, you have a crack in your sales funnel. Deliver world-class customer service with Smart Selling, a virtual customer service training program for solar companies and close more business from your existing lead pool with Lead Recovery.

9Blue Corona Chat

When customers land on your website they expect to be able to communicate with your company on their terms, however they want. Enter Blue Corona Chat, an AI-based website chat for solar companies that responds to customers’ inquiries within three seconds. Blue Corona Chat is easy to use, allows website visitors to find relevant info about your company, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat takeover by your CSRs.

10Analytics & Ad Tracking

Blue Corona delivers complete transparency and visibility into the performance of your solar digital marketing campaigns. Our marketing analytics services help you track, analyze, and interpret the data your website collects. We then make data-driven recommendations to help you increase leads and sales and optimize your marketing investment on the web.

11Monthly Reports & Dedicated Solar Marketers

You’re a business owner, not necessarily a digital marketing expert for solar companies. That’s why you’ll be given a dedicated account manager as your single point of contact to help you cut through the noise and guide you along the journey of growing your business. You’ll also have an entire team of digital marketing specialists working behind the scenes to increase leads and sales, optimize your marketing costs, and differentiate your brand online.

CASE STUDY
15:1 ROI from Digital Marketing by Blue Corona

What Makes Blue Corona Different from Other Solar Marketing Companies

At Blue Corona, we try to let our clients speak for us. Take a look at our Google reviews and hear straight from other local companies just like you as to why we are the best digital marketing agency for your needs.

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever. Unsatisfied with the performance of your storage marketing campaigns? Cancel at any time with a 30-day written notice.
  • You’ll own every single deliverable, from your website to your content. Some storage companies’ digital marketing partners won’t let them keep their work when they leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing for self-storage and portable storage companies is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a U.S.-based copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.

Our Happy Clients

“"Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“"This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself!" My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

Mark Hill, President
PVI Office Furniture Plus

“"We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”

Casey McCormick, President
McCormick Paints

“"We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple of form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial

“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers.  It’s nice to take these amazing numbers to our manager and show him...”

Amanda Murdock, Office Coordinator
IBP Tulsa
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205