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Digital Marketing for Solar Companies

Internet Marketing for Solar Companies Proven to Increase Leads & Panel Installs

Digital marketing is like a solar-powered home. You get a big return from choosing the right investment and a reputable company that knows what they’re doing. As a solar company, your website is your #1 sales and marketing tool for your business, not an online brochure. It’s a virtual sales rep that works 24/7/365 and is capable of generating hundreds of leads per month from homeowners in your area.

How do you reach more local customers? With solar marketing.

Blue Corona is a full-service online marketing agency specializing in digital marketing for solar companies. Using a combination of paid and organic advertising channels, we help solar companies:

  1. Increase Leads & Sales – First, we’ll increase leads by driving more traffic to your website through pay per click marketing, SEO for solar companies, social media, and a variety of other channels. Your solar company website will also be optimized from head to toe, including SEO-friendly website content and a blazing-fast website designed to convert more visitors into serviceable leads.
  2. Optimize Marketing Costs – Are your solar digital marketing campaigns producing little to no return on investment? Paying a fortune in PPC ads, resulting in high cost per leads, or worse, unqualified leads? Blue Corona’s solar marketing specialists will optimize your marketing campaigns for greater brand visibility and more leads at an affordable cost.
  3. Differentiate Their Brands Online – Deciding to install solar cells is a big decision for homeowners. Blue Corona will establish your brand as THE AUTHORITY in solar energy on the web, building confidence with customers and help you stand out from the competition online.

Ready to start growing your business? Contact us online to schedule your marketing game planning session with one of our solar digital marketing consultants.

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Digital Marketing for Solar Companies: What It Takes To Get More Leads

How will we help your solar company grow? Our online marketing plans include a variety of digital marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and sales.

1Digital Competitive Analysis

Blue Corona’s solar digital marketing campaigns are customized to your specific needs and wants. Before ever signing a contract, let our team do the heavy lifting for you and complete a comprehensive digital competitive analysis. We’ll deliver you customized, actionable insights to help you improve your online visibility, drive more website traffic, and generate more leads and sales from your website.

2Website Design & Development

Your website should be your most powerful sales and marketing tool. In order to rank well on Google and other search engines, your website needs to be designed with strong calls to action, built on a mobile-friendly platform, and load for users with lightning speed. Blue Corona’s website design team has worked with businesses of all sizes, from small, local solar companies to enterprise organizations.

3Search Engine Optimization (SEO)

Did you know that 71% of all Google searches result in a page one Google organic click? This means if your solar company doesn’t rank on search engines for keywords like “solar company near me” or “solar panel installation,” you’re losing out on leads and sales—guaranteed. SEO for solar companies will grow your revenue by driving qualified searchers on the web to your website. In other words, SEO keeps your phone ringing.

4Local SEO & Reputation Management

Did you know that 93% of people ages 35-54 read online reviews for local businesses? In other words, homeowners and businesses who want to power their property with a renewable energy source will do their homework before hiring a solar company. Blue Corona’s local SEO services and reputation management help your business rank on the web in your most desired cities and towns and ensure your online reputation isn’t tarnished by negative reviews.

5Pay Per Click Marketing (PPC)

Need the phones to ring right now? Pay per click marketing (PPC) for solar companies is a highly controllable and cost-effective digital marketing strategy to earn a top spot on Google and Bing search results pages. Blue Corona is a Google Premier Partner, a distinction awarded to the top 3% of marketing agencies in North America, giving you access to Google Ads beta programs a Google support team most solar marketing agencies don’t have.

6Email Marketing

Email marketing for solar companies is a cost-efficient strategy to educate your potential customers about the benefits of solar energy and to stay top of mind with ready-to-buy prospects. Blue Corona’s email marketing team will handle the entire email marketing process for you, including designing your email newsletter templates, managing your customer lists, and delivering the right content at the right time straight to prospects’ inboxes.

7Social Media Marketing

Whether it’s Facebook advertising, Instagram, or other social media platforms, social media marketing for solar companies is a smart bet for your business. Social media is an affordable alternative to traditional PPC advertising and can be specifically targeted to the audience you want to reach.

8Customer Service Training & Lead Recovery

Your customer service reps (CSRs) are often your company’s first interaction with marketing-generated leads and your best opportunity to convert the caller into a booked appointment. If your CSRs have a low booking rate, you have a crack in your sales funnel. Deliver world-class customer service with Smart Selling, a virtual customer service training program for solar companies and close more business from your existing lead pool with Lead Recovery.

9Blue Corona Chat

When customers land on your website they expect to be able to communicate with your company on their terms, however they want. Enter Blue Corona Chat, an AI-based website chat for solar companies that responds to customers’ inquiries within three seconds. Blue Corona Chat is easy to use, allows website visitors to find relevant info about your company, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat takeover by your CSRs.

10Analytics & Ad Tracking

Blue Corona delivers complete transparency and visibility into the performance of your solar digital marketing campaigns. Our marketing analytics services help you track, analyze, and interpret the data your website collects. We then make data-driven recommendations to help you increase leads and sales and optimize your marketing investment on the web.

11Monthly Reports & Dedicated Solar Marketers

You’re a business owner, not necessarily a digital marketing expert for solar companies. That’s why you’ll be given a dedicated account manager as your single point of contact to help you cut through the noise and guide you along the journey of growing your business. You’ll also have an entire team of digital marketing specialists working behind the scenes to increase leads and sales, optimize your marketing costs, and differentiate your brand online.

CASE STUDY
15:1 ROI from Digital Marketing by Blue Corona

What Makes Blue Corona Different from Other Solar Marketing Companies

At Blue Corona, we try to let our clients speak for us. Take a look at our Google reviews and hear straight from other local companies just like you as to why we are the best digital marketing agency for your needs.

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever. Unsatisfied with the performance of your storage marketing campaigns? Cancel at any time with a 30-day written notice.
  • You’ll own every single deliverable, from your website to your content. Some storage companies’ digital marketing partners won’t let them keep their work when they leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing for self-storage and portable storage companies is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a U.S.-based copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.

Our Happy Clients

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning

"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...

Brad Blavat,
Zen Windows – Milwaukee

"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."

Christina Horner,
HELP Plumbing, Heating, Cooling and Drains
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205