Internet Marketing for HVAC Companies Proven to Increase Leads & Revenue
97% of users search online to find a local business, making the internet the number one place homeowners search to hire a heating and air conditioning company. If you search right now for “furnace repair near me” or “air conditioning repair near me,” what do you see? Will homeowners find your company or your competitors’? Enter HVAC marketing and advertising services from Blue Corona.
Overcome Common HVAC Marketing Challenges
At Blue Corona, we help business owners increase leads and sales, optimize their marketing costs, and differentiate their brands online by solving common HVAC marketing challenges you’ve likely faced.
Flat or Declining Sales, Increasing Costs & Low Brand Identity
Flat or declining sales due to low lead volume, poor lead quality, and inconsistent sales team execution.
Increasing costs caused by poorly managed and inefficient HVAC marketing campaigns.
Low brand identity due to an underwhelming web presence, weak online authority, and a poor or nonexistent online reputation.
Our HVAC Digital Marketing Services
Wondering how you can get more HVAC leads and booked jobs? The best HVAC marketing plans include a healthy mix of strategies and services. Together, they work to increase brand authority, website traffic, leads, and revenue.
Every successful HVAC marketing campaign is backed by data. With a digital competitive analysis from Blue Corona, you'll get detailed insights (before ever signing a contract) into how we plan to measurably improve your HVAC internet marketing performance and generate more leads and sales.
Your website feeds information to Google and converts site visitors into phone calls, online inquiries, and leads. Lay the right foundation for your HVAC digital marketing campaigns with a website that meets Google's standards for speed and Core Web Vitals and converts visitors into leads.
Generate more website traffic, leads, and booked jobs with HVAC search engine optimization (SEO) services. 93% of consumers' online experiences start with search engines. Meet your customers where they search for local heating and air conditioning companies—on Google—with SEO. Blue Corona specializes in HVAC SEO services and have more than a decade of experience taking companies to the top of Google.
Local SEO is the process of optimizing your website's on-site and off-site factors to get your company ranked on the first page of Google for geographic searches like, "air conditioning repair near me" and "furnace repair in city." Blue Corona's local SEO specialists will take your company to the top of search results pages, generating more website traffic, leads, and sales from your HVAC digital marketing campaigns.
A cost-effective HVAC advertising strategy, pay-per-click ads drive more qualified traffic to your website to generate more leads and sales. Blue Corona is a Google Premier Partner, a distinction awarded to the top 3% of marketing agencies in the U.S. and manages over $2 million budgets on behalf of our home service clients. We help you lower your cost-per-lead, drive more traffic, and increase leads and sales via Google Ads and Microsoft Advertising.
Secure the absolute top search results with Google Local Services, a pay-per-lead platform connecting HVAC companies directly with consumers in their markets. Not only that, leads from Local Services are oftentimes cheaper than PPC leads and SEO leads, which lowers your cost-per-lead and optimizes your HVAC online marketing investment.
Display ads are work complementary to traditional PPC ads, raising brand awareness amongst local consumers and driving more visitors to your website. You can target unsuspecting consumers that fit your customers' demographics and serve them timely, relevant ads. Your ads are viewed by homeowners of a particular age, household income, and location and customized to your specific business goals.
Similar to display advertising, remarketing campaigns (also known as "retargeted ads") serve image ads to consumers when browsing the web. Remarketing is a powerful HVAC marketing strategy to target your previous website visitors, helping you turn previous visitors into paying customers.
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending timely and custom email newsletters. Let our professional email marketers handle the entire process, from design to list segmentation, copywriting, and reporting on email KPIs such as open rates and click-through-rates.
Social media is no longer just for kids. Today, 7 in 10 U.S. adults are using social media every day. Platforms like Facebook, Instagram, LinkedIn, and Twitter are your opportunity to differentiate your brand online and generate leads. Blue Corona offers social media marketing for HVAC companies across the U.S., including organic posts and paid advertising across multiple platforms.
Your customers are talking about you online, do you know what they're saying? 91% of consumers ages 18-34 trust online reviews as much as personal recommendations, while 93% of consumers say online reviews influence their buying decisions. Blue Corona's reputation management services for HVAC companies will ensure no review goes unresponded to and help you generate hundreds of 5-star reviews on platforms like Google My Business.
Streamline your mass media buys with Blue Corona's media buying and planning services for HVAC companies. We handle the entire process of planning your campaigns, from negotiating TV and radio spots to script writing, filming, post-production, and launching your campaigns. This ensures that prospective customers in your local market experience consistency across traditional advertising and your HVAC digital marketing campaigns, helping you create more brand lift and search impressions on the web.
Unlike local TV spots that serve your commercials to a broad audience, OTT ads are viewed by local consumers who meet your ideal customer profile. With hundreds of targeting options, let Blue Corona build a custom audience of qualified homeowners in your area, creating more brand lift and search impressions on the web.
Differentiate your brand in your local market with TV advertising from Blue Corona. HVAC companies are leveraging traditional advertising, like broadcast television, to grow brand awareness and generate leads during their busy seasons and slow seasons.
Grow brand awareness year-round with Blue Corona's radio advertising services. From negotiating and buying your radio spots on your behalf, script writing to producing your commercials, Blue Corona's radio advertising team can handle it all. You get a mass media marketing campaign that is fully integrated with your HVAC internet marketing strategies, consistent messaging, and timely commercials to drive awareness and generate more leads.
Billboards are 80% cheaper than broadcast media channels like TV and radio advertising and are seen by hundreds of thousands (or even millions) of consumers every month, making them an effective way to grow brand awareness and differentiate your HVAC company from local competitors. Blue Corona buys, designs, and launches billboard advertisements for HVAC companies, including permanent billboards, rotational bulletins, and more.
Blue Corona Chat is a website chat service for heating and air conditioning companies that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.
Harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Through Blue Corona's customer service training program, Smart Selling, your CSRs will learn best practices, refine their customer service skills, and close more inbound calls into booked jobs. This increases your close-rate and increases leads, reduces your cost-per-lead, and generates a higher ROI from HVAC digital marketing.
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Blue Corona’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend. We notify your team of lost leads within 2 hours of the initial call, provide management insights like why the call didn't close, and customer contact information for your team to call back and book the job. On average, Lead Recovery generates 10% more appointments from your existing lead pool.
Blue Corona is the leader in HVAC digital marketing. Your advertising campaigns are executed by an HVAC advertising team that knows the industry's pain points when marketing to homeowners, the pain points seasonal changes bring to heating and air conditioning companies (and how to solve them), and how to connect your company with more local customers. In turn, our team helps you expand your digital footprint and drive more traffic to your website, generating more leads, booked appointments, and sales.
HVAC Digital Marketing: What It Takes to Increase Leads and Booked Jobs
What it took to grow your HVAC business 10 years ago won’t work anymore, thanks to the digital transformation and changing consumer behavior. Consider these statistics:
60% of American customers say they’ll consider switching companies following two to three instances of poor service
About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
Modern consumers spend 8.8 hours a day, on average, engaging with digital content
The average web user will only wait 3 seconds for a website to load before hitting the back button
92% of consumers look at a company’s website when choosing an HVAC contractor
75% of online customers expect a response to an online inquiry or chat/message within five minutes
To get more HVAC leads and sales, you’re going to have to provide homeowners with a seamless customer journey from start to finish.
The Best HVAC Marketing Strategy? An Optimized HVAC Website
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your HVAC company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your HVAC website?
Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your HVAC services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
Get Your HVAC Company on the First Page of Google
IMPROVE YOUR SEARCH ENGINE RANKINGS WITH HVAC SEO & CONTENT MARKETING
To rank well organically, you must establish and promote your local HVAC company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
First, your website needs to be fast, secure, and mobile-friendly. More than 40% of online users will hit the “back” button if a website takes longer than three seconds to load. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly. At Blue Corona, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for mobile devices and search engines—allowing your HVAC company to get more traffic, leads, and customers from the web.
Second, you must create web page after web page of unique, relevant, and remarkable content. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, ebooks, and more!) specifically for HVAC companies—so you won’t have to write a thing (unless you want to!).
Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Blue Corona as your HVAC marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your HVAC company’s bottom line.
Get More HVAC Leads with Local Search Engine Optimization
Wondering how to get HVAC customers? Make sure one of your HVAC marketing strategies is to tighten up your local SEO. Nearly half of total Google search queries have local intent. In addition to improving your organic search engine listings with SEO services, if you own a local HVAC company, it’s also vital that you optimize for Google’s local listings. These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning SEO and HVAC marketing company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your HVAC company’s visibility for geographically related searches.
Get More Leads Fast with HVAC Pay-Per-Click Advertising Campaigns
Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new HVAC clients invest in both pay-per-click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay-per-click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your HVAC company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Let Us Handle Your Email Marketing Campaigns
When it comes to installing an air conditioner or repairing a furnace, you’re the expert. But when it comes to marketing your HVAC business online, it’s likely that you don’t have the time, tools, or resources required. When it comes to creating and managing ongoing email marketing campaigns, we’ve got your back. HVAC email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay-per-click, SEO, print, and TV.
Blue Corona provides turnkey, “do it for me” email marketing solutions for HVAC companies. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
Determine Your True HVAC Marketing ROI with Advanced Analytics & Tracking
If you’re like most HVAC companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay-per-click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your HVAC company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Blue Corona, our marketing analytics services include:
Accurate measuring and tracking is truly the first step in marketing your HVAC business online so you can truly quantify your marketing investments.
Why Choose Blue Corona as Your HVAC Marketing Company?
Blue Corona is much more than an SEO company—we truly see ourselves as an irreplaceable marketing partner to your HVAC business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your HVAC company on the Web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping HVAC companies just like yours get more leads and sales from the web. Virtually every Blue Corona client has doubled, tripled, or quadrupled their web leads within six months of engaging with us.
Contact Us Online to Schedule Your Marketing Consultation
Ready to get started? Contact us online to schedule a free marketing consultation with one of our HVAC marketing consultants.
FAQs About HVAC Digital Marketing
What is HVAC digital marketing?
When we talk about HVAC digital marketing services (also known as internet marketing or online marketing for HVAC companies), we’re talking about all the marketing and customer engagement activities you do through online media channels. This includes your website, SEO, PPC, Google Local Services ads, social media channels, email marketing, online articles, your profiles on directories like Google My Business, the BBB, Bing Places, and HomeAdvisor.
Why should HVAC contractors invest in digital marketing?
HVAC contractors should invest in digital marketing because homeowners and property managers look online first when they need HVAC services. If you want to make sure they hire your heating and air conditioning company, they need to be able to find you at the top of search engine results pages. HVAC digital marketing helps you achieve those goals.
What digital marketing services do you provide for HVAC companies?
We provide full-suite digital marketing services for HVAC companies. This includes website design and development, SEO services, PPC advertising, social media marketing, email marketing, website chat services, analytics and tracking, call intelligence reporting, customer service training, and more.
Which online marketing services are best for my business?
Most heating and air companies want to be found on the first page of Google results, and for good reason. Today, nearly 50% of our clients’ calls are generated by click-to-call buttons on Google search results. Of course, your first page rankings are powered by your website and HVAC digital marketing optimization strategies. For these reasons, the best online marketing services for HVAC companies include a healthy mix of:
Google Local Services ads
Pay-per-click (PPC) ads
Search engine optimization (SEO)
Review generation and reputation management
How much do digital marketing services cost?
HVAC marketing is not a one-size-fits-all solution. Your digital marketing investment depends on the unique needs and wants of your business, combined with your company’s growth goals.
That’s why at Blue Corona, we don’t offer cookie-cutter HVAC marketing packages. Every investment is tailored to your goals, local competitiveness and marketplace opportunities, and how your campaigns perform today.
After a digital competitive analysis, our team puts together customized recommendations to measurably improve your marketing ROI and performance.
What is inbound marketing?
Inbound marketing refers to digital marketing strategies that “pull” people in by providing them content that they want to see at the moment they want to see it. HVAC inbound marketing tactics include content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media. Inbound marketing strategies stand in sharp contrast to so-called “traditional” marketing strategies that “push” your message out, like billboards, cold calling, direct mail, print, radio, tradeshows, TV ads, etc.
What is your reporting and communication process?
With a qualifying package, we will generate monthly reports for your HVAC company that provide you with:
Lead volumes from every marketing channel
Local and total website traffic
Conversion rates of your campaigns
Blue Corona’s proprietary tracking and analytics integration provides transparency throughout your marketing funnel. Our clients love the business insights they receive and opportunities identified by our data, which measurably improves their marketing campaigns and ROI from HVAC digital marketing.
Expectations for communication and reporting processes are always discussed during our intake call.
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
Ready to increase your online presence today with digital marketing?