What is HVAC digital marketing?
When we talk about HVAC digital marketing services (also known as internet marketing or online marketing for HVAC companies), we’re talking about all the marketing and customer engagement activities you do through online media channels. This includes your website, SEO, PPC, Google Local Services ads, social media channels, email marketing, online articles, your profiles on directories like Google My Business, the BBB, Bing Places, and HomeAdvisor.
Why should HVAC contractors invest in digital marketing?
HVAC contractors should invest in digital marketing because homeowners and property managers look online first when they need HVAC services. If you want to make sure they hire your heating and air conditioning company, they need to be able to find you at the top of search engine results pages. HVAC digital marketing helps you achieve those goals.
What digital marketing services do you provide for HVAC companies?
We provide full-suite digital marketing services for HVAC companies. This includes website design and development, SEO services, PPC advertising, social media marketing, email marketing, website chat services, analytics and tracking, call intelligence reporting, customer service training, and more.
Which online marketing services are best for my business?
Most heating and air companies want to be found on the first page of Google results, and for good reason. Today, nearly 50% of our clients’ calls are generated by click-to-call buttons on Google search results. Of course, your first page rankings are powered by your website and HVAC digital marketing optimization strategies. For these reasons, the best online marketing services for HVAC companies include a healthy mix of:
- Google Local Services ads
- Pay-per-click (PPC) ads
- Search engine optimization (SEO)
- Local SEO
- Review generation and reputation management
How much do digital marketing services cost?
HVAC marketing is not a one-size-fits-all solution. Your digital marketing investment depends on the unique needs and wants of your business, combined with your company’s growth goals.
That’s why at Blue Corona, we don’t offer cookie-cutter HVAC marketing packages. Every investment is tailored to your goals, local competitiveness and marketplace opportunities, and how your campaigns perform today.
After a digital competitive analysis, our team puts together customized recommendations to measurably improve your marketing ROI and performance.
What is inbound marketing?
Inbound marketing refers to digital marketing strategies that “pull” people in by providing them content that they want to see at the moment they want to see it. HVAC inbound marketing tactics include content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media. Inbound marketing strategies stand in sharp contrast to so-called “traditional” marketing strategies that “push” your message out, like billboards, cold calling, direct mail, print, radio, tradeshows, TV ads, etc.
What is your reporting and communication process?
With a qualifying package, we will generate monthly reports for your HVAC company that provide you with:
- Lead volumes from every marketing channel
- Local and total website traffic
- Conversion rates of your campaigns
- And more
Blue Corona’s proprietary tracking and analytics integration provides transparency throughout your marketing funnel. Our clients love the business insights they receive and opportunities identified by our data, which measurably improves their marketing campaigns and ROI from HVAC digital marketing.
Expectations for communication and reporting processes are always discussed during our intake call.
Gaithersburg, MD 20879