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HVAC Digital Marketing & Advertising Services

HVAC Digital Marketing: What It Takes to Increase Leads and Booked Jobs

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What it took to grow your HVAC business 10 years ago won’t work anymore, thanks to the digital transformation and changing consumer behavior. Consider these statistics:

  • 60% of American customers say they’ll consider switching companies following two to three instances of poor service
  • About 50% of loyal customers have left a company for a competitor who was able to stay more relevant and better satisfy their needs
  • Modern consumers spend 8.8 hours a day, on average, engaging with digital content
  • The average web user will only wait 3 seconds for a website to load before hitting the back button
  • 92% of consumers look at a company’s website when choosing an HVAC contractor
  • 75% of online customers expect a response to an online inquiry or chat/message within five minutes

To get more HVAC leads and sales, you’re going to have to provide homeowners with a seamless customer journey from start to finish.

The Best HVAC Marketing Strategy? An Optimized HVAC Website

Home service website designed by Blue Corona

Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your HVAC company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your HVAC website?

Think of where your customers spend their time on the internet. Sure, many of them are using search engines to find your HVAC services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.

the best hvac marketing strategies include great websites - 75% of people have judged a company based on web design

Get Your HVAC Company on the First Page of Google

IMPROVE YOUR SEARCH ENGINE RANKINGS WITH HVAC SEO & CONTENT MARKETING

To rank well organically, you must establish and promote your local HVAC company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:

First, your website needs to be fast, secure, and mobile-friendly. More than 40% of online users will hit the “back” button if a website takes longer than three seconds to load. Not only that, but search engines favor websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly. At Blue Corona, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for mobile devices and search engines—allowing your HVAC company to get more traffic, leads, and customers from the web.

you need a mobile friendly HVAC website design from an HVAC website company because 64% of searches for HVAC happen on mobile

Second, you must create web page after web page of unique, relevant, and remarkable content. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, ebooks, and more!) specifically for HVAC companies—so you won’t have to write a thing (unless you want to!).

Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

When you hire Blue Corona as your HVAC marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your HVAC company’s bottom line.

Get More HVAC Leads with Local Search Engine Optimization

Wondering how to get HVAC customers? Make sure one of your HVAC marketing strategies is to tighten up your local SEO. Nearly half of total Google search queries have local intent. In addition to improving your organic search engine listings with SEO services, if you own a local HVAC company, it’s also vital that you optimize for Google’s local listings. These local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.

hvac business idea: make sure local seo is in your marketing strategy and materials. a photo of local listings

As an award-winning SEO and HVAC marketing company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your HVAC company’s visibility for geographically related searches.

Get More Leads Fast with HVAC Pay-Per-Click Advertising Campaigns

Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new HVAC clients invest in both pay-per-click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay-per-click call tracking to landing page optimization; we take care of everything and report the results to you monthly.

Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your HVAC company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!

Let Us Handle Your Email Marketing Campaigns

When it comes to installing an air conditioner or repairing a furnace, you’re the expert. But when it comes to marketing your HVAC business online, it’s likely that you don’t have the time, tools, or resources required. When it comes to creating and managing ongoing email marketing campaigns, we’ve got your back. HVAC email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay-per-click, SEO, print, and TV.

Blue Corona provides turnkey, “do it for me” email marketing solutions for HVAC companies. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.

Determine Your True HVAC Marketing ROI with Advanced Analytics & Tracking

hvac marketing company statistic - businesses that calculate roi have more effective marketing strategy

If you’re like most HVAC companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay-per-click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your HVAC company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.

At Blue Corona, our marketing analytics services include:

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

Accurate measuring and tracking is truly the first step in marketing your HVAC business online so you can truly quantify your marketing investments.

Why Choose Blue Corona as Your HVAC Marketing Company?

Blue Corona is much more than an SEO company—we truly see ourselves as an irreplaceable marketing partner to your HVAC business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your HVAC company on the Web, all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping HVAC companies just like yours get more leads and sales from the web. Virtually every Blue Corona client has doubled, tripled, or quadrupled their web leads within six months of engaging with us.

Contact Us Online to Schedule Your Marketing Consultation

Ready to get started? Contact us online to schedule a free marketing consultation with one of our HVAC marketing consultants.

FAQs About HVAC Digital Marketing

What is HVAC digital marketing?

When we talk about HVAC digital marketing services (also known as internet marketing or online marketing for HVAC companies), we’re talking about all the marketing and customer engagement activities you do through online media channels. This includes your website, SEO, PPC, Google Local Services ads, social media channels, email marketing, online articles, your profiles on directories like Google My Business, the BBB, Bing Places, and HomeAdvisor.

Why should HVAC contractors invest in digital marketing?

HVAC contractors should invest in digital marketing because homeowners and property managers look online first when they need HVAC services. If you want to make sure they hire your heating and air conditioning company, they need to be able to find you at the top of search engine results pages. HVAC digital marketing helps you achieve those goals.

What digital marketing services do you provide for HVAC companies?

We provide full-suite digital marketing services for HVAC companies. This includes website design and development, SEO services, PPC advertising, social media marketing, email marketing, website chat services, analytics and tracking, call intelligence reporting, customer service training, and more.

Which online marketing services are best for my business?

Most heating and air companies want to be found on the first page of Google results, and for good reason. Today, nearly 50% of our clients’ calls are generated by click-to-call buttons on Google search results. Of course, your first page rankings are powered by your website and HVAC digital marketing optimization strategies. For these reasons, the best online marketing services for HVAC companies include a healthy mix of:

  • Google Local Services ads
  • Pay-per-click (PPC) ads
  • Search engine optimization (SEO)
  • Local SEO
  • Review generation and reputation management

How much do digital marketing services cost?

HVAC marketing is not a one-size-fits-all solution. Your digital marketing investment depends on the unique needs and wants of your business, combined with your company’s growth goals.

That’s why at Blue Corona, we don’t offer cookie-cutter HVAC marketing packages. Every investment is tailored to your goals, local competitiveness and marketplace opportunities, and how your campaigns perform today.

After a digital competitive analysis, our team puts together customized recommendations to measurably improve your marketing ROI and performance.

What is inbound marketing?

Inbound marketing refers to digital marketing strategies that “pull” people in by providing them content that they want to see at the moment they want to see it. HVAC inbound marketing tactics include content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media. Inbound marketing strategies stand in sharp contrast to so-called “traditional” marketing strategies that “push” your message out, like billboards, cold calling, direct mail, print, radio, tradeshows, TV ads, etc.

What is your reporting and communication process?

With a qualifying package, we will generate monthly reports for your HVAC company that provide you with:

  • Lead volumes from every marketing channel
  • Local and total website traffic
  • Conversion rates of your campaigns
  • And more

Blue Corona’s proprietary tracking and analytics integration provides transparency throughout your marketing funnel. Our clients love the business insights they receive and opportunities identified by our data, which measurably improves their marketing campaigns and ROI from HVAC digital marketing.

Expectations for communication and reporting processes are always discussed during our intake call.

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