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Marketing for Roofers and Roofing Contractors

You want more leads and booked roofing jobs. The solution? Digital marketing for roofing contractors.

Your roofing business relies on marketing to bring in more leads and increase booked jobs. The top roofing contractors in the country get there not because of great service, but because of expert marketing strategies that bring in new leads and turn existing customers into brand advocates.

To accomplish this, you need a marketing partner that not only knows the roofing industry, but also the modern marketing tactics necessary to win in the digital age.

For example, did you know your website is your #1 sales and marketing tool? That’s because when consumers need to find a local service, 97% of them go online to do it. 

People are searching the web right now for roofers like you. Will they find you or one of your competitors? Scroll down to see how a complete online marketing strategy from Blue Corona can help drive and convert more leads—a solution to ensuring your phone will always ring.

Learn more about our complete solution for local internet marketing services for the roofing industry below or contact us today.

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Online Marketing for Roofers: What It Takes to Get More Roofing Leads and Booked Jobs

Wondering how we'll help you get more roofing leads and sales? Our roofing marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs. See the services you need below, and we can't wait to help your roofing company grow!

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Illustration of local SEO on a laptop with a pin location in a purple circle
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  • purple icon of a chart with a positive trendline
    With a thorough competitive analysis from Blue Corona, we will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
  • purple icon of a pencil drawing a line
    Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, US-based writers will grow your online presence and establish you as THE authority.
  • purple icon of an envelope
    Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
  • business strategy and marketing plan
    Like the control of pay per click advertising, but want something more cost-effective than Google AdWords? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
  • purple icon of an arrow pointing downward inside of a computer
    Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped roofing companies double, triple, and even quadruple their website conversion rates.
  • purple icon of a desktop computer and mobile phone
    63% of consumers primarily use your company’s website to find and engage with you. As if that’s not enough, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. What does your website say about your business?
  • purple icon of LinkedIn's logo
    LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision makers today!
  • purple icon of a computer mouse
    97% of online experiences begin with a search engine, but 41% of clicks go to the top three paid ads on the search results page. Pay per click is a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
  •  SEO
    Want to get more earned traffic, leads, and booked jobs? Start where 97% of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
  • purple icon of a person from the waist up
    81% of US adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
    • purple icon of a customer service rep with headset
      We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
    • purple icon of a trendline on a web page
      A cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience—no matter your business size, industry, or location. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
    • purple icon of a person waving
      Does your company have an in-house marketing team, but you still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major roofing supplier, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
    • purple icon of a pin location
      Search engines spit out different results based on proximity, which is why local SEO for roofers is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
    • website chat services icon

      Blue Corona Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.

    • purple icon of a handshake

      Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Blue Corona’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.

    • purple icon of videos on a phone
      Video is 50 times more likely to rank organically in the search results than text pages, and U.S. consumers now watch up to 6 hours of digital video a day. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
  • FREE Competitor Analysis
  • want to outrank your competitors?

    Enter your website to see how you compare to your competition.

  • Try it - it's FREE!

READ MORE

Digital Marketing Services FAQ

What is digital marketing for roofers?

When we talk about digital marketing for roofing companies, we’re talking about all the marketing and customer engagement activities you do through online media channels. This includes your website, social media channels, email marketing, video marketing, online articles, your profiles on directories like Angie’s List, HomeAdvisor, Nextdoor, and Google, and online ads like Google Local Services ads and other pay per click ads.

Why should roofing contractors invest in digital marketing?

Roofing contractors should invest in digital marketing because homeowners and property managers look online first when they need a roof replacement or roof repair services. If you want to make sure they choose your roofing company, they need to be able to find you online before they find your competitors.

What digital marketing services do you provide to roofing companies?

We provide full-suite digital marketing services for roofing contractors. This includes web design, search engine optimization (SEO), pay per click advertising (PPC), social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding, among others.

Which online marketing services are best for roofers?

Most roofers can benefit from SEO, web design, and PPC as core services. Beyond that, the services that are best for your business will depend on your service area, roofing services, goals, and budget.

How much do digital marketing services cost?

Depending on the package you choose, marketing services for roofing companies can run anywhere from $2,500 to over $10,000 per month.

What is inbound marketing?

Inbound marketing refers to digital marketing strategies that pull people in by providing them content that they want to see at the moment they want to see it. Inbound marketing tactics for roofers include content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies that push your message out, like billboards, cold calling, direct mail, print, radio, tradeshows, TV ads, etc.

What is your reporting and communication process?

With a qualifying package, we will generate monthly reports for your roofing company. Expectations for communication and reporting processes are always discussed during our intake call.

CASE STUDY
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15:1 ROI from Digital Marketing by Blue Corona

What Makes Blue Corona Different

At Blue Corona, we try and let our clients speak for us. Take a look at our roofer marketing reviews and hear straight from roofing contractors just like you why we are the best digital marketing company for your needs.

Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.

Our Happy Clients

I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.

Ross Albert, Owner
Arctic Air Conditioning

There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.

Bill McManigal, Sales & Marketing Manager
Blind & Sons

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879