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Marketing for Roofers and Roofing Contractors
You want more leads and booked roofing jobs. The solution? Digital marketing for roofing contractors.
Your roofing business relies on marketing to bring in more leads and increase booked jobs. The top roofing contractors in the country get there not because of great service, but because of expert marketing strategies that bring in new leads and turn existing customers into brand advocates.
To accomplish this, you need a marketing partner that not only knows the roofing industry, but also the modern marketing tactics necessary to win in the digital age.
For example, did you know your website is your #1 sales and marketing tool? That’s because when consumers need to find a local service, 97% of them go online to do it.
People are searching the web right now for roofers like you. Will they find you or one of your competitors? Scroll down to see how a complete online marketing strategy from Blue Corona can help drive and convert more leads—a solution to ensuring your phone will always ring.
Learn more about our complete solution for local internet marketing services for the roofing industry below or contact us today.
Online Marketing for Roofers: What It Takes to Get More Roofing Leads and Booked Jobs
Wondering how we'll help you get more roofing leads and sales? Our roofing marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs. See the services you need below, and we can't wait to help your roofing company grow!
Why You Need a Comprehensive, Multi-Channel Digital Marketing Strategy
Some roofing contractors come to us with only one marketing channel in mind—they want a website OR search engine optimization OR pay per click advertising. That won’t work—the best roofing marketing plans catch potential customers at all stages of the modern buyer’s journey. The problem with choosing only one or two is that not all marketing channels are right for all stages of the sales funnel:
That’s why we always encourage our clients to take a multi-channel approach when advertising a roofing business.
Determine Your True Roofing Marketing ROI with Advanced Analytics & Tracking
If you’re like most roofing companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to email newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your roofing company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance. At Blue Corona, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing your roofing business online so you can truly quantify your marketing investments.
Want to Get Roofing Leads? It Starts With an Optimized Website
IT’S NOT ENOUGH TO JUST HAVE A WEBSITE!
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your roofing company, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your roofing website?
Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your roofing services when they need them, but there’s definitely more to the story. At the highest level, internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in the roofing industry.
Get Your Roofing Company on the First Page of Google
IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING
To rank well organically, you must establish and promote your local roofing company as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
- First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your roofing company to get more traffic, leads, and sales from the Web.
- Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, e-books, and more!) for roofers—so you won’t have to write a thing (unless you want to!).
- Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Blue Corona as your roofer SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your roofing company’s bottom line.
Connect with More Homeowners WITH LOCAL SEARCH OPTIMIZATION
Did you know that almost half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local roofing company, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your roofing company’s visibility for geographically-related searches.
PAY-PER-CLICK ADVERTISING FOR ROOFERS
When a prospective customer needs to request service from a local roofing company, where do they turn? The vast majority of Internet traffic is through search engines—like Google, Bing, and Yahoo. Potential leads for your company are on Google right now searching for “copper roofing” and “slate roofing,” but will they find your site? Pay-per-click (PPC) is a great way to drive more (local) visitors to your website and get more leads and sales.
In addition to local SEO and content marketing, PPC is a great way to make your company visible on the first page of search engine results. Once you set up your ads on Google AdWords, you’ll see your advertisement within a couple of hours and have complete control over budget, copy, and placement. When Blue Corona manages your PPC account, we’ll handle everything—from keyword discovery and ad copy creation to bidding and ad split testing. That way, our PPC managers can continue their data-driven approach to success and you can continue expertly running your roofing company.
When It Comes to Marketing for Roofing Companies, Blue Corona is THE Authority
Blue Corona is much more than a roofing marketing company—we truly see ourselves as a partner to your business. Because we’ve been experts in marketing for roofers for so long, we are able to market your business as if it were ours—meaning we truly understand your services, products, sales process, competitors, and markets.
Ready for more roofing leads and booked jobs? Call us today and we’ll refer you to our roofing clients!
What is digital marketing for roofers?
When we talk about digital marketing for roofing companies, we’re talking about all the marketing and customer engagement activities you do through online media channels. This includes your website, social media channels, email marketing, video marketing, online articles, your profiles on directories like Angie’s List, HomeAdvisor, Nextdoor, and Google, and online ads like Google Local Services ads and other pay per click ads.
Why should roofing contractors invest in digital marketing?
Roofing contractors should invest in digital marketing because homeowners and property managers look online first when they need a roof replacement or roof repair services. If you want to make sure they choose your roofing company, they need to be able to find you online before they find your competitors.
What digital marketing services do you provide to roofing companies?
We provide full-suite digital marketing services for roofing contractors. This includes web design, search engine optimization (SEO), pay per click advertising (PPC), social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding, among others.
Which online marketing services are best for roofers?
Most roofers can benefit from SEO, web design, and PPC as core services. Beyond that, the services that are best for your business will depend on your service area, roofing services, goals, and budget.
How much do digital marketing services cost?
Depending on the package you choose, marketing services for roofing companies can run anywhere from $2,500 to over $10,000 per month.
What is inbound marketing?
Inbound marketing refers to digital marketing strategies that pull people in by providing them content that they want to see at the moment they want to see it. Inbound marketing tactics for roofers include content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies that push your message out, like billboards, cold calling, direct mail, print, radio, tradeshows, TV ads, etc.
What is your reporting and communication process?
With a qualifying package, we will generate monthly reports for your roofing company. Expectations for communication and reporting processes are always discussed during our intake call.
What Makes Blue Corona Different
At Blue Corona, we try and let our clients speak for us. Take a look at our roofer marketing reviews and hear straight from roofing contractors just like you why we are the best digital marketing company for your needs.
Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
- You get the peace of mind that we will bend over backward for you. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
- You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.
Our Happy Clients
“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”
“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”
“We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”
“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”
“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated. They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”
“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”
“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers. It’s nice to take these amazing numbers to our manager and show him...”
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