Digital Marketing Services for Home Inspection Companies
Increase Leads & Booked Appointments with Home Inspection Digital Marketing Services
97% of consumers learn more about a local company online than anywhere else, while 92% of searchers select businesses on the first page of Google search results. That means if your home inspection company isn’t found on the first page of Google, you’re losing website traffic, leads, and sales to your competitors—guaranteed.
Home inspection digital marketing services ensure your company is found no matter where your customers search online—from search engines like Google and Bing to social media networks, pay-per-click advertising, and everything in between.
At Blue Corona, we help home inspection companies get more leads, more sales, and more revenue from their websites. Our digital marketing services for home inspection companies are backed by the industry’s leading tracking and analytics platform and our campaigns are rooted in data.
Contact us online to learn more about our home inspection marketing services and start growing your business today!
Internet Marketing Services That Drive Leads & Sales
So, what exactly is digital marketing, and what are the different types of digital marketing channels for home inspection companies? We’re glad you asked. Digital marketing services (or internet marketing or online marketing) are any type of advertising or promotional activity done via the web. Our home inspection marketing services include:
A thorough analysis of your local markets, competitors, website, and current digital presence is completed before ever signing a contract. With a digital competitive analysis from Blue Corona, you’ll know exactly how you stack up against the competition and receive actionable insights into how you can measurably improve your home inspection digital marketing campaigns and get ahead of your competition.
Your website is the foundation of your digital presence and arguably your most important marketing asset. It serves as a virtual sales rep 24 hours a day, seven days a week. It also is the root of all successful online marketing campaigns. Blue Corona’s professional website design services for home inspection companies are created on responsive (mobile-friendly) frameworks, optimized for search engine optimization (SEO), and designed to convert more website visitors into leads and sales.
Home inspection SEO (search engine optimization) is a long-term, sustainable marketing strategy to grow your business. Blue Corona’s SEO services for home inspection companies increase your website’s first page visibility on search engines and generate more website traffic and leads by optimizing your site’s code and structure to exceed Google’s standards, create SEO-friendly content, and optimize your off-site ranking factors for a well-rounded SEO campaign.
Local SEO takes a hyper-local approach to your company’s online presence and helps you get found by local consumers needing home inspection services. It increases your website’s rankings in search results and the local pack (maps listings), receives the highest conversion rates of all local advertising channels, and ensures your business is found on Google Maps and other navigational apps.
Unlike SEO, PPC advertising for home inspectors (pay-per-click) helps your business generate leads both in the short-term and long-term. Blue Corona is a Google Premier Partner and Microsoft Advertising Partner. You get dedicated PPC analysts who specialize in home services advertising and are dedicated to growing your business. We’ll build, launch, and manage your PPC campaigns each month, helping you eliminate wasted ad spend on poorly optimized campaigns while increasing leads and sales.
Display ads are paid ads that put your business in front of prospective customers who don’t know who you are, building your company’s brand awareness. Display ads leverage the demographics of consumers and their search history and interests, using eye-catching ad creatives and hyper-specific targeting to build brand awareness at an affordable price.
Similar to display ads, remarketing ads (also known as retargeted ads) are visual ads that follow your website visitors around on the internet. Remarketing ads for home inspection companies help convert previous website visitors into paying customers by staying top of mind after they leave your website.
With an average return on investment (ROI) of 4,400%, email marketing is an affordable and highly effective way to generate and close more leads. When you choose Blue Corona as your email marketing provider, we’ll handle every facet of your email marketing, including list segmentation and management, designing and coding your email marketing layouts, creating custom email content, sending, and tracking your email marketing campaigns.
Engage with members of your community with social media marketing! Blue Corona will schedule and post across your social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.) on your behalf. Not only that, our social media team will also manage your paid ads on social media, connecting your brand with qualified customers and homeowners in your desired service areas. Learn more about social media marketing services.
93% of customers read online reviews before buying a product or hiring a local company. They also improve your company’s online visibility, providing SEO value and social proof to ready-to-buy customers. As part of your local SEO services, Blue Corona will monitor your business’s online reputation, respond to reviews on your behalf, and ensure your company’s online reputation reflects your world-class customer service.
TV, radio, billboard, and OTT advertising can be complex. Let Blue Corona relieve the stress of planning your mass media campaigns by planning, building, and negotiating rates on your behalf. Mass media campaigns are most effective when integrated with your digital marketing campaigns and will measurably improve the performance of your online marketing strategies. Learn more about our media buying and planning services.
Home inspection companies now have the ability to advertise to homeowners on streaming services like YouTube TV and Hulu with OTT advertising. OTT advertising for home inspection companies is an affordable alternative to TV advertising. OTT gives your company the ability to target your ads to relevant consumers who previously searched for home inspection companies and match the demographics of your best customers.
Showcase your brand in front of thousands of cable TV viewers with Blue Corona's TV advertising services. Take advantage of Blue Corona's creative services from start to finish, from negotiating your TV spot rates to script writing, shooting, editing, and launching your commercials.
Looking to build brand awareness in the cities you serve? Put your brand in front of prospective customers with TV advertising. At Blue Corona, we’ll handle the entire process of planning, buying, and launching your TV spots—from negotiating rates with broadcast TV providers to shooting and editing your television commercials.
Put your brand in front of millions of consumers with Blue Corona’s billboard advertising services. Whether you’re looking for permanent billboards in high-traffic areas, rotational bulletins, or digital billboards, our creative team handles it all.
Today’s consumers want to interact with your company on their terms. Website chat services give your site visitors the ability to chat with your company in real-time. Let Blue Corona Chat’s AI-guided technology respond to customer inquires instantly, or have a CSR take over the chat to engage customers and close the lead. Blue Corona Chat is proven to increase your leads by up to 20%!
Do your customer service reps (CSRs) fail to book phone calls into appointments? If so, you’re losing leads and sales to competitors—guaranteed. Improve CSR booking rates and increase sales with Smart Selling, a customer service training program developed from over 3.5 million of our customers’ tracked phone calls. Your CSRs learn best practices to provide better customer service and book more inbound calls.
Lead Recovery earns you more business from your existing lead pool. How? By identifying unbooked phone calls within two hours of the call and delivering them to your team, along with reasons why the lead wasn’t booked and the info you need to rebook it. CSRs don’t always book the calls they should have—Lead Recovery solves this issue, lowers your cost-per-acquisition, and generates more sales from your digital marketing campaigns.
Digital Marketing Reports You Actually Understand
Don’t let your digital marketing company confuse you with technical jargon and misleading data. At Blue Corona, we deliver digital marketing reports you can actually understand, tying your home inspection marketing services to your bottom line.
Your dedicated account manager will review your reports with you each month and break down your performance in an easy-to-understand way.
Why Choose Blue Corona for Home Inspection Digital Marketing Services?
We’ve helped companies large and small across the United States measurably improve their leads and sales from the web, and we can help yours too. At Blue Corona, we let our clients speak for us. Take a look at our testimonials and customer reviews.
Optimized Marketing Costs – All of our digital marketing services for home inspection companies are tracked and measured to the finest degree. This gives you full transparency into the performance of your campaigns, including which channels deliver the highest ROI (and those that don’t). This means you’ll increase leads and sales while reducing your cost-per-lead (CPL) and cost-per-acquisition (CPA).
Dedicated Points of Contact & an Entire Marketing Team – You get a dedicated account manager as your single point of contact. That means when you call or email us, you know exactly who’s going to respond—no more round robin emails and call backs. Your account manager also serves as your guide to digital marketing, proactively recommending new strategies and campaigns to increase your leads and sales. You also get dedicated specialists working behind the scenes who know your business and the home inspection industry inside and out.
No Long-Term Contracts – When you partner with Blue Corona, you’ll never sign a long-term contract or be handcuffed for a specific amount of time. Ever. While your digital marketing services need three to six months to ramp up, you’re free to leave and take your assets with you at any time.
You Own All of Your Deliverables, Including Your Website – Some internet marketing agencies hold your assets and creative hostage—meaning if you cancel your marketing services, they keep the work. Not us. You’ll own all of your deliverables, including your website’s design, content, ad creative, and accounts. Like selling a car, we turn over the keys to your digital marketing campaigns.
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Disclaimer
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
97% of consumers learn more about a local company online than anywhere else, while 92% of searchers select businesses on the first page of Google search results. That means if your home inspection company isn’t found on the first page of Google, you’re losing website traffic, leads, and sales to your competitors—guaranteed.
Dedicated Points of Contact & an Entire Marketing Team – You get a dedicated account manager as your single point of contact. That means when you call or email us, you know exactly who’s going to respond—no more round robin emails and call backs. Your account manager also serves as your guide to digital marketing, proactively recommending new strategies and campaigns to increase your leads and sales. You also get dedicated specialists working behind the scenes who know your business and the home inspection industry inside and out.
Dedicated Points of Contact & an Entire Marketing Team – You get a dedicated account manager as your single point of contact. That means when you call or email us, you know exactly who’s going to respond—no more round robin emails and call backs. Your account manager also serves as your guide to digital marketing, proactively recommending new strategies and campaigns to increase your leads and sales. You also get dedicated specialists working behind the scenes who know your business and the home inspection industry inside and out.
