Get More from Every Marketing Dollar You Spend with Blue Corona’s Smart Selling Program.
Take a second to think about all the time, effort, and money your company spends to get a new customer. Now compare that to how much you spend training your customer service team to more effectively convert your inbound calls into booked appointments.
No matter what types of marketing strategies you’re investing in, they all go to the same place: your CSR team. And if you’re not investing in strategies that help increase your team’s booking percentage, all of the resources spent obtaining a new customer will be wasted!
Enter Blue Corona’s Smart Selling program.
What Is Blue Corona’s Smart Selling Program?
Smart Selling offers a detailed curriculum and coaching plan to help your company book more appointments from your existing lead pool through:
CSR team tracking – We’ll set specific CSR goals and provide you with detailed scoreboards and progress reports.
Personalized strategy – After reviewing your call log, we’ll identify key strengths and improvement opportunities.
Bi-weekly coaching – Tailored curriculum and practice call scenarios give your CSRs the confidence to book more appointments.
How Smart Selling Helps You Grow Your Business
Let’s say your average revenue per job is $750 and you have a 45% booking percentage. If you invested in a program to improve your CSR’s booking percentage to 55%, you’d increase your revenue by almost $19,000 every month!
How It Works
1. It Starts with a Call Handling Assessment
We’ll start with an in-depth intake meeting before doing a detailed review of your call log—recording and listening to each of your inbound phone calls. We’ll identify your call handling team’s key strengths and opportunities and present you with a call handing audit report 2-4 weeks after your intake.
2. Then We’ll Develop a Unique Strategy for Your Team.
Your call handling’s team unique strategy will include specific CSR goals, a coaching plan with bi-weekly sessions, and a detailed scorecard with progress reports. In addition to receiving our Smart Selling curriculum, our coaches will help you apply the Smart Selling concepts in practice call scenarios during training.
3. Track, Test, Tweak, Repeat!
It is important to recognize that this is a long term process and must be practiced and repeated over and over again in order to improve. Our motto at Blue Corona, for Smart Selling and for all of our online marketing strategies, is track > test > tweak > repeat.
With Blue Corona’s Smart Selling skills under your belt, you’ll be able to more confidently handle difficult phone calls, provide better customer service, and turn more calls into booked appointments.
“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers. It’s nice to take these amazing numbers to our manager and show him that the money we have been spending is paying off. ”