My name is Ben Landers and I’m the president of Blue Corona. Thank you for taking the time to visit our website. If you’ve made it this far, I hope you’ll indulge me and take a few minutes to read this letter.
We help business owners and companies create an authoritative presence online and implement digital marketing strategies that result in increased leads, sales, and raving fans.
Companies of almost any size and from virtually any industry benefit from our services, but our specialty and our focus is helping small-medium sized home service companies use the web to grow faster, increase profits, and improve their overall customer experience.
In every geographic market, there are home service companies that really dominate the advertising and marketing landscape. These are the companies you see sponsoring the morning news, running billboards on the side of the highway, running spots on the popular radio stations, and even running large, print Yellow Pages ads (like anyone even reads those anymore).
In the Baltimore-Washington, DC market, a company like Michael & Son or CroppMetcalfe comes to mind, or maybe Horizon Services. In Charlotte, NC, it’s probably Morris-Jenkins. In Chicago, IL, it’s Four Seasons Heating, Air Conditioning, and Plumbing. In Arizona, it’s George Brazil.
These “800 pound gorillas” with seemingly limitless advertising budgets are not the types of clients we pursue.
Our passion is marketing the underdogs—the “challenger brands” in advertising speak.
In my career, I’ve worked for big companies and I’ve worked for small business owners. I choose the latter. The entire Blue Corona team shares my passion and enthusiasm for helping small-medium sized companies outwork and out hustle the “big guys.”
There’s a special place in our hearts for companies passionate about growth and committed to being the absolute best at what they do—regardless of their size. We love helping companies that are willing to think and act differently—like committing to data-driven thinking—because they don’t have super-sized marketing budgets.
Not only does this describe a lot of our customers, it also describes Blue Corona, and if it describes your business, we want to talk to you!
I encourage you to fill out a contact form on this website or call us at the number above and below. We’ll treat your business as if it were our business, and as you can see from our history, we’re serious about growth.
P.S. If you happen to be the market leader in your industry/area, but want to be marketed with the intensity of an underdog and you’re prepared to think and act differently, drop us a line. Exceptions can be made.
“Their predictions on how and when the campaign would start to bring us opportunities were spot on and continue to improve month after month. They have been very responsive to our needs, ideas, concerns and questions. Deciding to put our marketing in the hands of the Blue Corona staff has proved to be a great decision. ”