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Blogging—the right way—can be hard. You have to come up with unique and compelling content ideas, find the right words and Ryan Gosling memes to articulate those ideas, and then worry about uploading everything to your content management system (CMS) in an aesthetically pleasing manner.
First, I should tell you I can help you with all three of those things (call me Mrs. WordPress, I can make your blog rock.).
But even if you don’t want my professional blogging assistance, I’m willing to share one of the small secrets to my blogging success. Even prior to working at Blue Corona, I’d already been blogging for years, starting in 2009. Easily, one of my least favorite parts about blogging was actually uploading the content to my CMS of choice—WordPress.
Using a Desktop Blogging Tool
Fortunately, if you’re a PC user or run Parallels on your Mac, you can benefit from using Windows Live Writer—a free desktop blogging publisher by Microsoft. (Download Windows Live Writer.) According to Microsoft’s website,
Windows Live Writer makes it easy to share your photos and videos on almost any blog service. With Writer, you can preview everything you’re adding to your blog, and see exactly how the fonts, spacing, colors, and images will look, before you publish. It’s fast and easy to make photos and videos look great on your blog. You can even create a photo album—just select the style you want and Writer takes care of the rest. Writer is already packed with useful features, but if you like to tinker, there are all sorts of plug-ins you can add to help you do even more.
When I first starting blogging in 2009, the WordPress content editor was extremely limiting, especially if I wanted to upload photos (and photos can really enhance a blog post.). Since then, I’ll admit that the most recent versions of WordPress have come a long way in terms of ease of uploading content. Nonetheless, I STILL prefer Windows Live Writer for drafting and uploading content to my blog.
How to Use Windows Live Writer to Publish a Blog Post
After you download Windows Live Writer, you’ll want to add an account. First, Writer will ask you which blog service you use or give you the option to create a new blog:
If you already have a blog, Writer will then prompt you to enter your blog address, as well as your blog username and password.
The software will then analyze your blog format and template and incorporate those features into the desktop publisher. In the screenshot below, you’ll notice that Writer has incorporated my background, font, and post-width into the editor:
This way, you can tell exactly what my post will look like before you even publish it.
When you’re finished writing your content, you can set categories, set tags, and set a post date. Then, you’ll click publish or post draft to blog:
Benefits of Using Windows Live Writer
The benefits of using Windows Live Writer are probably more than I, a humble copywriter, can begin to articulate. But here are a few of my favorites:
Interface – The Windows Live Writer interface looks and functions a lot like Microsoft Word. Unless you customize WordPress with a bunch of WYSIWYGs (what you see is what you get) or you’re moderately skilled in HTML, you can have difficulty customizing your blog post’s format.
Manage Multiple Blogs – If you have multiple blogs for your business (which, that’s awesome, let’s be friends), you don’t have to worry about signing out and signing in to multiple accounts to post your content. Instead, just toggle between your blog accounts from Windows Live Writer.
Auto-Link Text – If you have specific anchor text that you always want linked to the same URL, Windows Live Writer gives you the option to automatically link to that text. Every time you type that word or phrase, Windows Live Writer will automatically link the URL you specified.
Photo Features – Windows Live Writer allows you to upload multiple pictures at the same time, and also gives you the option of how you want to display them—inline or in a photo album form:
Once your pictures are inserted, you can select any one of them and navigate to a picture tools menu, which allows you to set default photo size standards, add link options or alt text, or even add a water mark or other photo effect.
Get a Free Blog Job
As usual, I like to end my blog posts about blogging with an offer to write your company a free blog post (a free blog job, if you will) if you contact us today and ask about how you can get more leads with a blog and other content marketing services from Blue Corona. We employ a winning combination of professional copywriters, SEO experts, and web developers that can handle your content marketing strategy all the way from conception to execution.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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