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One of my favorite parts about working at Blue Corona is undoubtedly working alongside Ben Landers—mostly because you never can be too sure what that guy is going to say. One of my favorite Ben Landers’ quotes so far has been,
“Never try to abbreviate analysis.”
He makes a good point.
At Blue Corona, a large portion of our jobs involves tracking and analyzing our clients’ website data. However, one of the most frequently asked questions we get from prospective clients is,
“Isn’t Google Analytics free? Why should I pay you to analyze my data?”
I’ve outlined the top reasons why it pays to pay someone to analyze your data in this blog post.
We’re Certified in Google Analytics. Are You?
I think my coworker—Will McQuain, who would probably take the gold medal in the Blue Corona Analytics’ Olympics if such an event existed—put it best when he said, “Saying that an average Analytics user can do what we do at Blue Corona is like saying that someone who owns a wrench can be a plumber. Google Analytics represents a very complicated wrench.”
There are super sophisticated uses for Google Analytics that most average users aren’t familiar with. For example, when most companies first come to Blue Corona, they might have Google Analytics installed on all their website pages, but they usually don’t even have basic goal tracking set up.
When my boss, Katelyn McKinley, attended an advanced Analytics seminar in Baltimore recently, she was shocked that most seminar attendees had no idea how and when to do the following things in Analytics:
- Use different views other than the “data” view (percentage view, performance view, comparison view, term cloud view, pivot view)
- Use the Shortcuts tool
- Track social data
- Customize Dashboards
- Set up multiple profiles
- Set up filters
- And more
With Blue Corona, you can rest assured that the people neck deep in your Analytics’ data are certified in Google Analytics and that certification is renewed annually.
You Have Better Things to Do.
Do you have time to analyze your data every day? If you’re like most business owners, you have a lot more important things to do.
At Blue Corona, we use Analytics every day. And although you might think you don’t need to check your data every single day, we’d argue that it’s much more beneficial to catch a potential penalty from a Google algorithm update on day one than it is to catch it on day 20.
Successful business owners know that time spent working on their business instead of in their business is where they get the greatest ROI. If analyzing and interpreting data is the best use of your time, then by all means practice DIY analysis. If not, you can surely benefit from paying someone to analyze your data.
We Provide Actionable Takeaways.
Analytics great Avinash Kaushik is famous for saying that when it comes to website and marketing analytics, the tools and the data make up about 10 percent of the value of analytics. The other 90 percent comes from the team of people you have to analyze the data and give you tangible, actionable takeaways; a team who can provide you with never-before seen insights and action items to measurably improve your website’s marketing performance.
If you’re interested in truly growing your business online, you need to learn where your website’s visitors are coming from, which pages they visit, why they leave without contacting you, and more. You need to identify what percentage of your traffic is branded vs. non-branded, which pages on your website offer the largest opportunity to convert more visitors into leads and sales, and what your site’s true visit-to-lead conversion rate is.
Most Agencies Supplement Analytics with Other Tools.
While Google Analytics is free, most agencies supplement it with their own or third party tracking tools they pay for. For example, Google Analytics can tell you what keywords people are using to come to your site, but it can’t tell you what keywords people AREN’T using to come to your site. At Blue Corona, our proprietary software allows us to identify and track keyword opportunities you’re missing out on. And that’s just the tip of the iceberg.
Ready to Hire a Web Analytics Company Yet?
I once compared attempting to improve your marketing ROI without proper tracking to trying to run a marathon in flip flops—it’s been done and is absolutely possible, but ultimately isn’t as efficient. At Blue Corona, we believe that better information equals more traffic, leads, and sales and we make use of a variety of in-house and third-party tools to track our and our clients’ marketing strategies, including Google Analytics.
We offer web analytics and tracking services sure to help you get more qualified visitors to your website and convert more visitors into leads and sales. If you’re ready to get started or give us a call.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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