Fire Protection Company Doubles Website Contact Form Submissions with Blue Corona CRO

Since starting services with Blue Corona in April 2010, our client (a privately-owned fire protection company serving the Houston, TX area) has become a leading online authority for information on fire protection services and systems. Just from organic traffic alone, they’ve gone from 272 visits to their blog in April 2011 to 1,573 visits to their blog in April 2014 (that’s a 478% increase!).

But blog traffic alone doesn’t help a company grow; it doesn’t buy new truck wraps; it doesn’t hire new service techs. What does? Leads and sales. Since the client’s site dominates the local rankings for almost all of the company’s services, we needed to increase the conversion rate of users already on the website.

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