Email Marketing for Lawyers
Nurture Leads with Attorney Email Marketing
One of the biggest struggles for law partners is generating a continuous stream of new clients. If you’re in the same boat, we highly recommend attorney email marketing for three main reasons:
- Email marketing for attorneys is incredibly cost-effective, averaging a return of $44 for every $1 spent
- Email marketing is one of the most effective marketing channels, with an average ROI of 4,400 percent
- 92% of online adults use email, with 61% using it on an average day
Regardless of your area of practice, every law firm can benefit from sending a regular email newsletter. Why? It’s the easiest way to stay in the forefront of prospects’ and existing customers’ minds.
It’s not as simple as sending out a mass email from a template.
There are
emails sent each day, and yours needs to stand out from the crowd.
That’s where our experienced legal copywriters come in—they can create a compelling email guaranteed to increase visits to your website, leading to more signed contracts.
or call
for more information about email marketing for lawyers and law firms from Blue Corona, including pricing, building an email list, and
.
Building Opt-In Email List
- Working with your team to add opt-in email signs up to contact forms
- Utilizing other social media and paid strategies to continue to grow the list
- Adding new opt-in sign-ups for before each new email blast
Designing Custom and Proven-Template Email Layouts
- Analyzing what content most users interact with on your site
- Working with experienced designer to create email template that fits your brand
- Using data from previous email campaigns to incorporate proven design elements
Creating Custom Email Content
- Working with your company and target audience to write valuable content for them
- Running contests and giveaways to increase engagement
- Designing for engagement and conversions
Tracking Your Email Campaigns
- Tracking sends and delivery rates
- Tracking open and click-through rates
- Tracking web visits, leads, sales, and revenue for each email blast
Testing Your Email Campaigns
- Split-testing subject lines
- Split-testing send times and dates
- Split-testing copy and offers
- And more!
Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
Our Email Marketing Process for Lawyers
Our process for email is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Get Found, Get Noticed, and Get Leads with Digital Marketing Services from a Top Internet Marketing Company
People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Nearly 400 companies rely on Blue Corona to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for you.
Your Website Is Your #1 Sales & Marketing Tool
Your website is the number one sales and marketing tool at your disposal, if it attracts visitors and can be found online. How does your website measure up?
Which Online Marketing Services Are Right for My Business?
We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like SEO, PPC, Local Services ads, email, and social media are a must.
Which services are best for your business depends on a few things:
- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest.
Why Clients Say Blue Corona Is the Best Digital Marketing Company
If you just typed “digital marketing companies near me” in Google and picked the one closest to your business, you may have made a mistake (unless it’s us, of course). We’ve helped companies large and small all over the USA—and we can help yours, too.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs.
The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
- You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
- You’ll own all your deliverables, including your website. Some cheap digital marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
- You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Transform Your Online Presence into a Lead-Generating Machine
Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, it’s a virtual sales rep with a built-in sales funnel (and if it’s not, it should be!). But, no matter how great your website is, it can’t generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that works—transforming your web presence into a lead generation empire!
Achieve Measurable Results with Targeted Digital Marketing Services
How much will working with Blue Corona help your business? It’s the question every prospective client wants to know, but it’s difficult to (intelligently) answer without some level of initial analysis. There are a lot of variables to consider, including:
- Your industry
- Your current website
- The competitive landscape in your market
- And more!
Partner with Blue Corona for the Best Digital Marketing Services Home Service Companies Can Find
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or send us a message online.
Industries We Serve
Include but are not limited to:
- Contractors
- Construction Companies
- Electricians
- Fire Protection
- Flooring Companies
- Home Service Franchises
- Home Builders
- Home Inspection Companies
- HVAC Companies
- Garage Door Companies
- Gutter Companies
- Insulation Companies
- Landscapers
- Moving Companies
- Painting Companies
- Plumbers
- Remodelers
- Roofers
- Pest Control
- Siding Companies
- Solar Companies
- Storage Companies
- Window and Door Companies
Digital Marketing Services FAQ
What is digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing for home service companies—also known as online marketing for home service companies—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and repeat customers.
Why invest in digital marketing for home service companies?
About 97% of consumers in the U.S. search the internet to find and hire a home service business. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
What home service digital marketing services do you provide?
We provide full-suite home service digital marketing, including SEO, website design, PPC, Local Services advertising, social media, email marketing, instant website chat services via Blue Corona Chat, analytics and tracking, OTT advertising, and more.
Which online marketing services are best for my business?
Most companies will need website design and a customized tracking and analytics integration to lay a rock-solid digital foundation. Then, SEO, PPC, and Local Services advertising are strategically layered into their marketing mix as "core services." Beyond that, which services are best for your business depends on a few things, including your budget, your goals, your product/service, and your target audience, among other factors.
How much do digital marketing services cost?
Depending on the package you choose, marketing services can run anywhere from $3,500 per month up to $10,000 per month. At Blue Corona, every home services digital marketing package is customized to fit our clients' sales goals, marketing needs, and wants.
What is inbound marketing?
Inbound marketing refers to marketing strategies such as content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media that attract or pull prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, trade shows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for qualifying clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call. The most important thing to note is that we are data-driven at our core. That means our account managers present transparent reporting and metrics throughout the entire marketing funnel...from impressions to sales.
Partnerships & Awards
What Makes Blue Corona Different
- A dedicated Account Manager, someone that understands business and email, to be your guide
- Detailed monthly reports (you can actually understand) that connect email performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our goal is to be the best analytical, data-driven online marketing and SEO company on the planet! Unlike other SEO companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “SEO gurus” will ever know—call us and see). We strive to provide superior service by offering the following to all our SEO clients:
Email Marketing for Lawyers Is Cost-Effective
Opt-in attorney email marketing campaigns—especially drip campaigns—are a
highly effective
way to grow your practice. Opt-in email marketing refers to sending your messages—whether they’re to current clients, prospective clients, referral partners, or vendors—to people that have
chosen
to receive them. Why is this important? If a user has chosen to receive your attorney newsletters, they are more likely to open and engage with the email campaign than if it was an unsolicited message. Because of this, opt-in email marketing is
far more effective
at getting you the leads (and sales!) you’re looking for.
What if you could send a series of emails without much fuss? With drip campaigns for lawyers, that’s possible. A drip campaign is what it sounds like—a constant “drip” of email marketing messages set beforehand.
You Have a Law Firm to Run; Let Us Handle Your Email Marketing Campaigns
While you understand the ins and outs of your area of practice, you might not have the time, tools, or resources to get into the nitty-gritty of your online marketing campaign. And that’s quite alright! But it’s important to remember that law firm newsletters almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV. That’s where we can help.
Blue Corona provides turn-key, “do it for me”
:
- We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns
- Our attorney email marketing campaigns utilize custom, professionally designed email templates
- Each attorney newsletter boasts 100% custom, conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features
Email Marketing for Lawyers: What's Included
From formatting your email newsletter template and building an opt-in email list to crafting compelling copy (from experienced in-house legal copywriters), and tracking your campaign results, our team of email marketing specialists can help take your online marketing to the next level. Opt-in email marketing campaigns are guaranteed to increase referrals, leads, and sales.
Here’s what’s included in our email marketing services for lawyers:
- Custom email content
- Marketing automation
- Opt-in list building
- Email template design
What Makes Blue Corona Different
When you choose to work with Blue Corona, you’re getting more than just an SEO and email marketing company. You’re getting a web marketing partner that treats your business as if it were our own. We team strives to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your law firm on the web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping professional service companies get more leads and sales from the web—particularly lawyers.
Get some example email newsletter campaigns emailed to you.
one of Blue Corona’s email marketing specialists today at: 800.696.4690
