Accurately tracking each of your marketing strategies – including your website – is a critical, yet often overlooked, aspect to running a high-performance company. Blue Corona provides a “do it for me” ad tracking solution specifically designed (and priced) for small to medium sized businesses; however, we’ve created this marketing measurement / website tracking considerations / checklist to help you DIY types:
- Do you receive leads via your website?
- Make sure you install Google Analytics
- Make sure you filter (or remove) yourself from your Analytics data/reports
- Make sure you remove any email addresses on your website
- Replace email addresses with web contact forms
- Enable Google Goal/Conversion tracking in Analytics
- Track things like web form submissions, clicks on social media icons, video plays, etc.
- Do you receive inquiries via phone?
- Make sure you set up call tracking*
- Have someone listen to or “tag” your calls too (because not all calls are leads)
- Do you use other forms of online advertising?
- Make sure you track them in Google Analytics (with special tracking URLs)
- Make sure you track the calls coming from other online marketing strategies
- Do you use traditional forms of advertising (print, radio, tv, etc.)
- Make sure you assign a specific phone number to each advertising campaign
- Make sure you use a specific URL or campaign specific landing page
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