In order to provide HVAC and plumbing contractors with access to software that can diagnose marketing effort success, Blue Corona has acquired HVAC website analysis software maker HVACSEOReports.com.
HVACSEOReports.com is the only site that features SEO software designed specifically for the HVAC and plumbing industry. By monitoring a variety of offsite and onsite indicators, HVACSEOReports.com provides HVAC and plumbing contractors a quick way to compare their website with their competitors. It produces an easy-to-understand report card and a variety of tools to evaluate internal and external marketing efforts.
Over the past four years, HVACSEOReports.com has reviewed, analyzed, and ranked more than 20,000 HVAC and plumbing contractor websites. In 2013 and 2014, Blue Corona licensed HVACSEOReports.com’s data and turned it into the largest analysis of HVAC and plumbing contractor websites ever performed. Highlights from the analysis have been made public via an article in a leading industry publication, ACHR The News.
“Our goal is to become the recognized leader and authority for data-driven online marketing for the home service industry,” said Ben Landers, Blue Corona’s president and CEO. “HVACSEOReports.com has created some awesome software that can really help local HVAC and plumbing companies better understand their website performance. This acquisition—and the data warehouse that comes with it—should accelerate our progress toward our goal as well as provide our clients with a serious competitive advantage.”
About Blue Corona
Founded in 2008, Blue Corona is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, Blue Corona implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website redesigns. Blue Corona was ranked on the Inc. 500 list in 2012 and again on the Inc. 5000 list for 2013. With around 30 employees, the company has offices in both Gaithersburg, MD and Charlotte, NC.