Social Media Marketing for Fire Protection Companies
Looking to grow your fire protection comany online? Facebook is a great platform to both create a community for your existing customers and reach more homeowners interested in your fire and life safety services in their area. At Blue Corona, we are experts in Facebook marketing for fire protection company and can help you grow your following and engagement to get more out of the social network for your business.
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COMPLETING A COMPETITOR ANALYSIS
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outperforming you in audience size and engagement
- Analyzing content and messaging that performs well in your industry
CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS
- Researching content that has high engagement with your audience
- Posting and scheduling regular posts
- Monitoring engagement and interaction
CREATING DATA-DRIVEN PAID SOCIAL CAMPAIGNS
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Split-testing ad copy
- Reporting and improving paid social ads
TRACKING YOUR SOCIAL CAMPAIGNS
- Tracking your audience and reach
- Tracking engagement rates
- Tracking click-through-rate and leads
- Tracking your ROI on paid social campaigns
MANAGING YOUR ORGANIC & PAID SOCIAL CAMPAIGN
- Managing and tweaking parameters for each campaign
- Monitoring engagement and interaction from customer base
- Monitoring engagement, leads, and sales from campaigns
- Building your audience across appropriate social channels
Advanced Email Marketing Strategies
- Marketing automation
- Customer retention email
- Win-back email campaigns
- And more!
Our Facebook Marketing Process for Fire Protection Companies
Our process for Facebook is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Get Found, Get Noticed, and Get Leads with Digital Marketing Services from a Top Internet Marketing Company
People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Nearly 400 companies rely on Blue Corona to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for you.
Your Website Is Your #1 Sales & Marketing Tool
Your website is the number one sales and marketing tool at your disposal, if it attracts visitors and can be found online. How does your website measure up?
Which Online Marketing Services Are Right for My Business?
We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like SEO, PPC, Local Services ads, email, and social media are a must.
Which services are best for your business depends on a few things:
- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest.
Why Clients Say Blue Corona Is the Best Digital Marketing Company
If you just typed “digital marketing companies near me” in Google and picked the one closest to your business, you may have made a mistake (unless it’s us, of course). We’ve helped companies large and small all over the USA—and we can help yours, too.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs.
The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
- You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
- You’ll own all your deliverables, including your website. Some cheap digital marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
- You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Transform Your Online Presence into a Lead-Generating Machine
Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, it’s a virtual sales rep with a built-in sales funnel (and if it’s not, it should be!). But, no matter how great your website is, it can’t generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that works—transforming your web presence into a lead generation empire!
Achieve Measurable Results with Targeted Digital Marketing Services
How much will working with Blue Corona help your business? It’s the question every prospective client wants to know, but it’s difficult to (intelligently) answer without some level of initial analysis. There are a lot of variables to consider, including:
- Your industry
- Your current website
- The competitive landscape in your market
- And more!
Partner with Blue Corona for the Best Digital Marketing Services Home Service Companies Can Find
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or send us a message online.
Industries We Serve
Include but are not limited to:
- Contractors
- Construction Companies
- Electricians
- Fire Protection
- Flooring Companies
- Home Service Franchises
- Home Builders
- Home Inspection Companies
- HVAC Companies
- Garage Door Companies
- Gutter Companies
- Insulation Companies
- Landscapers
- Moving Companies
- Painting Companies
- Plumbers
- Remodelers
- Roofers
- Pest Control
- Siding Companies
- Solar Companies
- Storage Companies
- Window and Door Companies
Digital Marketing Services FAQ
What is digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing for home service companies—also known as online marketing for home service companies—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and repeat customers.
Why invest in digital marketing for home service companies?
About 97% of consumers in the U.S. search the internet to find and hire a home service business. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
What home service digital marketing services do you provide?
We provide full-suite home service digital marketing, including SEO, website design, PPC, Local Services advertising, social media, email marketing, instant website chat services via Blue Corona Chat, analytics and tracking, OTT advertising, and more.
Which online marketing services are best for my business?
Most companies will need website design and a customized tracking and analytics integration to lay a rock-solid digital foundation. Then, SEO, PPC, and Local Services advertising are strategically layered into their marketing mix as "core services." Beyond that, which services are best for your business depends on a few things, including your budget, your goals, your product/service, and your target audience, among other factors.
How much do digital marketing services cost?
Depending on the package you choose, marketing services can run anywhere from $3,500 per month up to $10,000 per month. At Blue Corona, every home services digital marketing package is customized to fit our clients' sales goals, marketing needs, and wants.
What is inbound marketing?
Inbound marketing refers to marketing strategies such as content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media that attract or pull prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, trade shows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for qualifying clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call. The most important thing to note is that we are data-driven at our core. That means our account managers present transparent reporting and metrics throughout the entire marketing funnel...from impressions to sales.
Partnerships & Awards
What Makes Blue Corona Different
- A dedicated Account Manager, someone that understands business and social media, to be your guide
- Detailed monthly reports (you can actually understand) that connect social performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our goal is to be the best analytical, data-driven online marketing and SEO company on the planet! Unlike other SEO companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “SEO gurus” will ever know—call us and see). We strive to provide superior service by offering the following to all our SEO clients:
Fire Protection Contractors Facebook Campaigns
Facebook is a great way to engage with your current or potential customer base in your area. Content published to your fire protection company’s Facebook business page should be engaging, purposeful, and strategic. Facebook rewards companies that have higher engaging content (including text, photos, videos, and more) by showing them more frequently in the user’s newsfeed. We’ve done a lot of Facebook marketing for fire protection experts, including content creation and curation to post regularly on business’s Facebook pages.
We work to create content calendars for posting that incorporate your services, resources on your website (especially engaging blog posts), promotions or coupons you’re currently running, and informative industry news (from assocations leaders, such as NFPA, NFSA, the AFSA, and more). By mixing up the posting schedule, we are able to optimize Facebook marketing campaigns to create the highest levels of engagements (including post likes, comments, and shares) that also lead to conversions and a solid ROI.
Facebook Paid Ad Campaigns for Fire Protection Companies
Facebook advertising allows you to target audiences that may not have seen your post otherwise, while also increasing brand awareness and product awareness. In addition, Facebook ads are a great driver of micro-conversions, whether for sharing coupons, increasing email sign-ups, or funneling additional traffic to your website.
Facebook campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Blue Corona, our social media specialists develop baseline data to better determine which type of Facebook ads are producing the lowest cost per lead and the highest return on ad spend—allowing you to eliminate ineffective advertising and maximize results for your fire protection business.
The cost per interaction on Facebook is typically lower than on Google AdWords or Bing Ads, so if you’re looking for a cost-effective alternative to pay per click, Facebook advertising is a great place to start. Not sure where to begin? Our fire protection Facebook marketers are who you need to call. We will run a data-driven paid campaign to increase brand awareness and drive potential leads to your website. We can target your Facebook advertisements based on user interest, demographics, and geography—for example, a recent Facebook paid campaign we ran for a fire protection company in Houston targeted business owners within a 50-mile radius of their office that were interested in business and office safety.
Get Started on Fire Protection Company Facebook Marketing with Blue Corona
Whether you need help setting up and optimizing your Facebook campaigns or you’d like to know where you can improve your existing Facebook marketing, Blue Corona can help. Call us today to request a free social media analysis.
