Local SEO Services for Flooring Companies

Local SEO Services for Flooring Companies

Increase Leads from Local Customers with Local SEO Services

Hardwood floor installation, hardwood refinishing, luxury vinyl tile
—there are hundreds of keywords your potential customers search to find a flooring contractor near them. If you’re struggling to generate leads from local customers in your most desired service areas, you need local
.
for flooring contractors is the number one way to:
  • Increase your website’s rankings on search engine results pages like Google, Bing, and Yahoo
  • Increase your website’s rankings in Google’s local pack (or “maps listings”)
  • Help mobile searchers easily find your business, whether it’s on search engines, online directories, or through social media channels
  • Ensure your business is found on Google Maps, Apple Maps, and other navigational apps

Does Local SEO Matter for Flooring Companies?

Today’s consumers are accustomed to using the internet to find local flooring contractors for their next home improvement project. In fact:
  • 97% of people learn more about a local company online than anywhere else
  • “Near me tonight/today” type searches grew by more than 900% over two years
  • 92% of searchers will pick businesses on the first page of local search results
  • Local searches result in purchases 28% of the time
Customers search, and buy, local. If you’re not investing in local SEO services for flooring companies, you’re missing out on leads and sales to your competitors—guaranteed.

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What Is Local SEO?

Local search engine optimization (local SEO) is the process of making your company visible for geographically related searches, specifically within Google’s local pack (or maps listings), Bing Places, and Apple Maps. Local SEO helps your flooring company:
  • Increase its local online visibility – A comprehensive local SEO strategy for flooring companies optimizes every web page on your site, along with offsite ranking factors from third-party websites to increase your organic search visibility.
  • Outrank its local competitors – Search engines use more than 200 ranking signals to determine if your website ranks on page one of the results. By optimizing your flooring company’s website for local SEO, you will outrank competitors in your local market.
  • Generate more organic traffic to your website – Increased visibility turns searches into website visitors, driving more traffic to your website each month.
  • Increase leads and sales from within a specific service area – Local SEO helps your flooring company increase leads and sales from your most desired service areas by increasing your visibility in each city you service, including cities where your business is not physically located.

Local SEO Services for Flooring Contractors: What's Included

Your business is unique from every other competitor out there, which is why at Blue Corona, we never offer cookie-cutter local SEO services for flooring companies. Your custom-tailored local SEO strategy will include:

COMPLETING A LOCAL COMPETITOR ANALYSIS

  • Completing a market analysis of your service areas
  • Finding local competitors currently outranking you on the web for your flooring services
  • Analyzing search terms, monthly search volumes, and more in your market

BUILDING AND MONITORING LOCAL CITATIONS

  • Auditing business citations across all relevant online directories
  • Editing all local citations to include the right name-address-phone number (NAP citations)
  • Creating new business citations, including Google My Business, Bing Places, Facebook, Yelp, Apple Maps, Nextdoor, and more
  • Discovering more local citation opportunities
  • Managing and monitoring local listings

PUBLISHING AND OPTIMIZING LOCALIZED WEBSITE CONTENT

  • Performing continual keyword research to find what and how your customers are searching for your services
  • Publishing locally targeted website content that improves your local search rankings and provides a seamless user experience
  • Adding microdata to your website (schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
  • Optimizing landing pages on a continual basis

OPTIMIZING AND MANAGING YOUR GOOGLE MY BUSINESS ACCOUNT

  • Optimizing your company’s Google My Business page for your business address and phone number
  • Claiming your Google Maps listing
  • Optimizing your Google My Business page for backlinks
  • Optimizing your business hours and services on Google My Business

TRACKING YOUR CAMPAIGNS

  • Monitoring your keyword rankings, organic traffic, calls, and leads
  • Monitoring the keywords rankings of your competitors
  • Monitoring your top three local competitors
  • And more

 ANALYTICS TRACKING AND REPORTING

  • Installing and monitoring advanced Google Analytics tracking
  • Setting up and monitoring tracked phone lines for your campaigns
  • Providing detailed reports on how our services are impacting your business overall

Why Hire a Digital Marketing Company for Local SEO Services?

If you’re like most contractors, you wear many hats. Between running your company, dealing with day-to-day issues, and trying to make time for your family, there’s just not much free time left at the end of the day. However, search engines update their algorithms more than once per day. How do you keep up? By partnering with a
that specializes in local SEO for flooring companies. Did you know there are more than
386,000 searches 
per month
for flooring services
on Google
, just within the United States alone? A winning
strategy includes local search engine optimization in order to rank on page one of Google and other search engines for the keywords and services your customers search for.

If your business matches any of the conditions below, you need local search help:

  • You own or work for a flooring company who relies on local customers for sales and revenue
  • You have a flooring company with specific service areas: Neighborhoods, towns, cities, etc.
  • You are a franchisor or franchisee offering flooring services and products throughout a region of the United States (or the entire U.S.)
  • You want more traffic, leads, and sales within specifically designated market areas (DMAs)
  • You want to secure your business listings on online directories like Google My Business, Yelp, and the Better Business Bureau (BBB)
  • You want your company to show up on maps and navigation apps or in Google’s local pack
  • Your company has offices or provides services in more than one city or DMA, but does not offer products or services nationwide

Comprehensive Local SEO Services for Flooring Companies

Your customers are searching for your business—let Blue Corona help them find you. We’ve helped home and commercial service businesses of all sizes, so whether you’re looking for local SEO services for a small flooring company or are a large franchise organization offering flooring products and services, we’re the digital marketing company for you.
Give us a call or 
about our local SEO services for flooring companies and contractors!

Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

Get Found, Get Noticed, and Get Leads with Digital Marketing Services from a Top Internet Marketing Company

People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Nearly 400 companies rely on Blue Corona to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for you.

Your Website Is Your #1 Sales & Marketing Tool

Your website is the number one sales and marketing tool at your disposal, if it attracts visitors and can be found online. How does your website measure up?

Which Online Marketing Services Are Right for My Business?

We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like SEO, PPC, Local Services ads, email, and social media are a must.

Which services are best for your business depends on a few things:

  • Your budget
  • Your goals
  • Your product/service
  • Your target audience
  • And many other factors

Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest.

Why Clients Say Blue Corona Is the Best Digital Marketing Company

If you just typed “digital marketing companies near me” in Google and picked the one closest to your business, you may have made a mistake (unless it’s us, of course). We’ve helped companies large and small all over the USA—and we can help yours, too.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs.
The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
  • You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
  • You’ll own all your deliverables, including your website. Some cheap digital marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
  • You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
  • You get a dedicated account manager to be your guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
  • You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
  • You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.

Transform Your Online Presence into a Lead-Generating Machine

Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, it’s a virtual sales rep with a built-in sales funnel (and if it’s not, it should be!). But, no matter how great your website is, it can’t generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that works—transforming your web presence into a lead generation empire!

Achieve Measurable Results with Targeted Digital Marketing Services

How much will working with Blue Corona help your business? It’s the question every prospective client wants to know, but it’s difficult to (intelligently) answer without some level of initial analysis. There are a lot of variables to consider, including:
  • Your industry
  • Your current website
  • The competitive landscape in your market
  • And more!
Want to see the success stories of business owners just like you who signed on for our internet marketing services? Check out our case studies!

Partner with Blue Corona for the Best Digital Marketing Services Home Service Companies Can Find

Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or send us a message online.

Industries We Serve

Include but are not limited to:

Digital Marketing Services FAQ

What is the actual definition of digital marketing? In a nutshell, digital marketing for home service companies—also known as online marketing for home service companies—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and repeat customers.
About 97% of consumers in the U.S. search the internet to find and hire a home service business. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
We provide full-suite home service digital marketing, including SEO, website design, PPC, Local Services advertising, social media, email marketing, instant website chat services via Blue Corona Chat, analytics and tracking, OTT advertising, and more.
Most companies will need website design and a customized tracking and analytics integration to lay a rock-solid digital foundation. Then, SEO, PPC, and Local Services advertising are strategically layered into their marketing mix as "core services." Beyond that, which services are best for your business depends on a few things, including your budget, your goals, your product/service, and your target audience, among other factors.
Depending on the package you choose, marketing services can run anywhere from $3,500 per month up to $10,000 per month. At Blue Corona, every home services digital marketing package is customized to fit our clients' sales goals, marketing needs, and wants.
Inbound marketing refers to marketing strategies such as content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media that attract or pull prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, trade shows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
We generate monthly reports for qualifying clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call. The most important thing to note is that we are data-driven at our core. That means our account managers present transparent reporting and metrics throughout the entire marketing funnel...from impressions to sales.
// See What Our Clients Are Saying

Testimonials

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal

Partnerships & Awards

// Testimonials

See What Our Clients Are Saying

"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."

Jay Kline

"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."

Ross Albert

"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."

Bill McManigal

Get Started

with Blue Corona Today
Right Arrow

Partnerships & Awards

Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience