Local SEO Services for Flooring Companies
Increase Leads from Local Customers with Local SEO Services
- Increase your website’s rankings on search engine results pages like Google, Bing, and Yahoo
- Increase your website’s rankings in Google’s local pack (or “maps listings”)
- Help mobile searchers easily find your business, whether it’s on search engines, online directories, or through social media channels
- Ensure your business is found on Google Maps, Apple Maps, and other navigational apps
Does Local SEO Matter for Flooring Companies?
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What Is Local SEO?
- Increase its local online visibility – A comprehensive local SEO strategy for flooring companies optimizes every web page on your site, along with offsite ranking factors from third-party websites to increase your organic search visibility.
- Outrank its local competitors – Search engines use more than 200 ranking signals to determine if your website ranks on page one of the results. By optimizing your flooring company’s website for local SEO, you will outrank competitors in your local market.
- Generate more organic traffic to your website – Increased visibility turns searches into website visitors, driving more traffic to your website each month.
- Increase leads and sales from within a specific service area – Local SEO helps your flooring company increase leads and sales from your most desired service areas by increasing your visibility in each city you service, including cities where your business is not physically located.
Local SEO Services for Flooring Contractors: What's Included
COMPLETING A LOCAL COMPETITOR ANALYSIS
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your flooring services
- Analyzing search terms, monthly search volumes, and more in your market
BUILDING AND MONITORING LOCAL CITATIONS
- Auditing business citations across all relevant online directories
- Editing all local citations to include the right name-address-phone number (NAP citations)
- Creating new business citations, including Google My Business, Bing Places, Facebook, Yelp, Apple Maps, Nextdoor, and more
- Discovering more local citation opportunities
- Managing and monitoring local listings
PUBLISHING AND OPTIMIZING LOCALIZED WEBSITE CONTENT
- Performing continual keyword research to find what and how your customers are searching for your services
- Publishing locally targeted website content that improves your local search rankings and provides a seamless user experience
- Adding microdata to your website (schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
- Optimizing landing pages on a continual basis
OPTIMIZING AND MANAGING YOUR GOOGLE MY BUSINESS ACCOUNT
- Optimizing your company’s Google My Business page for your business address and phone number
- Claiming your Google Maps listing
- Optimizing your Google My Business page for backlinks
- Optimizing your business hours and services on Google My Business
TRACKING YOUR CAMPAIGNS
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top three local competitors
- And more
ANALYTICS TRACKING AND REPORTING
- Installing and monitoring advanced Google Analytics tracking
- Setting up and monitoring tracked phone lines for your campaigns
- Providing detailed reports on how our services are impacting your business overall
Why Hire a Digital Marketing Company for Local SEO Services?
If your business matches any of the conditions below, you need local search help:
- You own or work for a flooring company who relies on local customers for sales and revenue
- You have a flooring company with specific service areas: Neighborhoods, towns, cities, etc.
- You are a franchisor or franchisee offering flooring services and products throughout a region of the United States (or the entire U.S.)
- You want more traffic, leads, and sales within specifically designated market areas (DMAs)
- You want to secure your business listings on online directories like Google My Business, Yelp, and the Better Business Bureau (BBB)
- You want your company to show up on maps and navigation apps or in Google’s local pack
- Your company has offices or provides services in more than one city or DMA, but does not offer products or services nationwide
Comprehensive Local SEO Services for Flooring Companies
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Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
Get Found, Get Noticed, and Get Leads with Digital Marketing Services from a Top Internet Marketing Company
Your Website Is Your #1 Sales & Marketing Tool
Which Online Marketing Services Are Right for My Business?
Which services are best for your business depends on a few things:
- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest.
Why Clients Say Blue Corona Is the Best Digital Marketing Company
- You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
- You’ll own all your deliverables, including your website. Some cheap digital marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
- You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Transform Your Online Presence into a Lead-Generating Machine
Achieve Measurable Results with Targeted Digital Marketing Services
- Your industry
- Your current website
- The competitive landscape in your market
- And more!
Partner with Blue Corona for the Best Digital Marketing Services Home Service Companies Can Find
Industries We Serve
Include but are not limited to:
- Contractors
- Construction Companies
- Electricians
- Fire Protection
- Flooring Companies
- Home Service Franchises
- Home Builders
- Home Inspection Companies
- HVAC Companies
- Garage Door Companies
- Gutter Companies
- Insulation Companies
- Landscapers
- Moving Companies
- Painting Companies
- Plumbers
- Remodelers
- Roofers
- Pest Control
- Siding Companies
- Solar Companies
- Storage Companies
- Window and Door Companies
Digital Marketing Services FAQ
What is digital marketing?
Why invest in digital marketing for home service companies?
What home service digital marketing services do you provide?
Which online marketing services are best for my business?
How much do digital marketing services cost?
What is inbound marketing?
What is your reporting and communication process?
// See What Our Clients Are Saying
Testimonials
"We struggled, marketing wise, in that we went through several marketing companies and all directing us in the wrong way. We spent a lot of money that we didn't really need to. It's been great since we joined [Blue Corona] and making marketing affordable for us. The name Blue Corona, to us, means leads...money! You should be called Green Corona."
"I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver."
"There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed."