SEO for Fire Protection Companies
The modern fire protection buyer performs 12 online searches before contacting a potential vendor. Make sure your company is the one they find with SEO for fire protection companies.
If you’re looking for a top SEO firm—a company with proven results helping other fire protection companies measurably improve their organic search rankings, leads and booked jobs—you’ve come to the right place!
Go to Google and search, “fire protection companies city, state”
or, “fire alarm inspection city, state”. Considering 71% of commercial buyers begin vendor research with generic Google searches, you’re losing business to other fire protection companies if you don’t see your website listed on the first page. Blue Corona can help. Our team of SEO experts has extensive experience helping fire protection companies get more qualified website traffic and convert more website visitors into leads and sales.
or learn more about our SEO services for fire protection companies below!
What is SEO?
SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.
What’s included in SEO services?
In all SEO packages, we include:
-
- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.
How much do SEO services cost?
Blue Corona's SEO process starts with a website audit - an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 - $3,500 (audits for larger "enterprise" websites can be considerably more). Ongoing SEO ranges from consulting to "do it for me" SEO services where Blue Corona's team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.
How long does SEO take?
If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.
How does Blue Corona track SEO success?
If you can't measure it, you can't manage it. You can't win the game if you don't know the score. Despite a million quotes which suggest that you can't maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At Blue Corona, it's the first step in every SEO engagement.
Is Blue Corona a certified Google Partner?
Yes.
PERFORMING A COMPETITIVE DIGITAL ANALYSIS
- Complete a competitive digital marketing analysis to see how you stack up against your top three competitors in the search results using our proprietary data tracking software
- Perform keyword research and identify the top sales-driving search terms and keywords in your market area and industry
- Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it against your competitors to create an actionable, sales-driving plan
- Create actionable revenue goals and corresponding SEO plans
OPTIMIZING WEBSITE CONTENT AND CODE
- Install advanced Google Analytics and call tracking
- Make your website fast, secure (optional add-on, but recommended), and mobile friendly (optional add-on, but recommended)
- Edit your website's code and structure to be in-line with best SEO practices
- Edit and optimize your existing website pages for search visibility and creative content
- Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers
CREATING NEW WEBSITE CONTENT AND CREATIVES
- Publish targeted, well-written website content that improves your local search rankings and provides a seamless user experience
- Create SEO-optimized creative content assets like infographics & videos
- Optimize and create content for voice search and digital assistants
OPTIMIZING AND CREATING LOCAL CITATIONS (LOCAL SEO)
- Locate and audit existing citations across online directories like Yelp, Facebook, Angie's List, and more, including industry-specific directories
- Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
- Optimize your company's Facebook page for local SEO best practices
- Discover, manage, and monitor local citation and backlink opportunities to build authority
MEASUREMENT AND ANALYTICS REPORTING
- Provide transparent revenue attribution and easy-to-understand monthly reports on the status and results of all your SEO campaigns, as well as what's coming next
- Provide reports on tracked incoming phone calls, and analyze separately tracked phone lines for each marketing channel (optional add-on, but recommended)
- Monitor analytics on a daily basis to watch for anomalies, hacks, penalties, or other sales-damaging events
- And more
TRACKING AND TWEAKING YOUR SEO CAMPAIGN
- Monitor your keyword rankings, organic traffic, calls, and leads
- Monitor the keywords rankings of your competitors
- Monitor your top-three competitors
- Continually optimize and pivot your campaign for better performance over time
Our SEO Process for Fire Protection Companies
Our process for SEO is similar to our approach to marketing for fire protection companies in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
Get Found, Get Noticed, and Get Leads with Digital Marketing Services from a Top Internet Marketing Company
People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Nearly 400 companies rely on Blue Corona to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for you.
Your Website Is Your #1 Sales & Marketing Tool
Your website is the number one sales and marketing tool at your disposal, if it attracts visitors and can be found online. How does your website measure up?
Which Online Marketing Services Are Right for My Business?
We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like SEO, PPC, Local Services ads, email, and social media are a must.
Which services are best for your business depends on a few things:
- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest.
Why Clients Say Blue Corona Is the Best Digital Marketing Company
If you just typed “digital marketing companies near me” in Google and picked the one closest to your business, you may have made a mistake (unless it’s us, of course). We’ve helped companies large and small all over the USA—and we can help yours, too.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs.
The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
- You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
- You’ll own all your deliverables, including your website. Some cheap digital marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
- You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Transform Your Online Presence into a Lead-Generating Machine
Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, it’s a virtual sales rep with a built-in sales funnel (and if it’s not, it should be!). But, no matter how great your website is, it can’t generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that works—transforming your web presence into a lead generation empire!
Achieve Measurable Results with Targeted Digital Marketing Services
How much will working with Blue Corona help your business? It’s the question every prospective client wants to know, but it’s difficult to (intelligently) answer without some level of initial analysis. There are a lot of variables to consider, including:
- Your industry
- Your current website
- The competitive landscape in your market
- And more!
Partner with Blue Corona for the Best Digital Marketing Services Home Service Companies Can Find
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or send us a message online.
Industries We Serve
Include but are not limited to:
- Contractors
- Construction Companies
- Electricians
- Fire Protection
- Flooring Companies
- Home Service Franchises
- Home Builders
- Home Inspection Companies
- HVAC Companies
- Garage Door Companies
- Gutter Companies
- Insulation Companies
- Landscapers
- Moving Companies
- Painting Companies
- Plumbers
- Remodelers
- Roofers
- Pest Control
- Siding Companies
- Solar Companies
- Storage Companies
- Window and Door Companies
Digital Marketing Services FAQ
What is digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing for home service companies—also known as online marketing for home service companies—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and repeat customers.
Why invest in digital marketing for home service companies?
About 97% of consumers in the U.S. search the internet to find and hire a home service business. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
What home service digital marketing services do you provide?
We provide full-suite home service digital marketing, including SEO, website design, PPC, Local Services advertising, social media, email marketing, instant website chat services via Blue Corona Chat, analytics and tracking, OTT advertising, and more.
Which online marketing services are best for my business?
Most companies will need website design and a customized tracking and analytics integration to lay a rock-solid digital foundation. Then, SEO, PPC, and Local Services advertising are strategically layered into their marketing mix as "core services." Beyond that, which services are best for your business depends on a few things, including your budget, your goals, your product/service, and your target audience, among other factors.
How much do digital marketing services cost?
Depending on the package you choose, marketing services can run anywhere from $3,500 per month up to $10,000 per month. At Blue Corona, every home services digital marketing package is customized to fit our clients' sales goals, marketing needs, and wants.
What is inbound marketing?
Inbound marketing refers to marketing strategies such as content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media that attract or pull prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, trade shows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for qualifying clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call. The most important thing to note is that we are data-driven at our core. That means our account managers present transparent reporting and metrics throughout the entire marketing funnel...from impressions to sales.
Partnerships & Awards
What Makes Blue Corona Different
- A dedicated Account Manager, someone that understands business and SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software(better data drives better results)
Our goal is to be the best analytical, data-driven online marketing and SEO company on the planet! Unlike other SEO companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “SEO gurus” will ever know—call us and see). We strive to provide superior service by offering the following to all our SEO clients:
About Our SEO Services for Fire Protection Companies
If you’re like most fire protection companies, yo
u
probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, it probably is! With thousands of self-proclaimed “SEO experts”, it can be difficult to distinguish fact from fiction. At Blue Corona, we provide total transparency and services backed by tangible data.
Three things are required if you want your website to rank
above all the other fire protection companies:
- Your website code needs to be easy for search engines to find, read, index, and rank.
- Your onsite content (copy/text) must establish your company as an authority in the fire protection industry.
- Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
Blue Corona offers fire protection companies a
turnkey
SEO service
to measurably improve the three metrics above. The end result, for many of our fire protection clients, is an
exponential increas
e
in website traffic, leads, and sales!
Our Fire Protection SEO Process In More Detail
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure.
Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. To provide you with intelligent decisions about your advertising, marketing, SEO, and website, we must first look at your marketing the same way a great CFO would look at your financials.
Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matters if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).
SEO is a zero-sum game, which means that for your
website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions fire protection companies ask us is, “how much SEO do I need?” You
can’t
(intelligently) answer this question without first doing a thorough analysis of the other fire protection companies in your area.
A typical SEO audit includes:
- A business intake so that our account managers see your business from an owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has)
- Keyword research and identification specific to your target market
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational SEO Improvements
Armed with the data derived from the SEO
audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical
foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Marketing
With the right foundation in place, and
armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site allows you to rank for a specific set of relevant keywords.
It might be helpful to think of your
website as if it were a fishing boat; each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads, and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most fire protection companies and
engineers hate creating website copy! That’s okay—Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for the fire protection industry.
Step 4: Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web.
Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equal more search engine visibility; however, you must recognize that not all links are created equal!
Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content—content that is truly valuable to your prospective customers!
Learn more about how Blue Corona can help your fire protection company grow with SEO! Contact one of our
today!
Top Company SEO FAQs
