Tracking Tools

Name: Blue Corona
Rating: 5.0 (11 reviews)

Tool Name	Tool Sub-Category	Domain	Paid/Free	Pricing - Entry Point	Pricing - Median	Pricing - Max Listed	Free Trial?	Monthly (cancel at any time)	Additional Fees?	Fee Description	Brief Description
Accuen	Programmatic Advertising	http://www.accuenmedia.com/	Paid
Act-On	Marketing Automation	https://www.act-on.com	Paid	900/mo	n/a	2000/mo	Demo	Annual Contract	Yes	Onboarding fees, starting at $500	Act-On is a software-as-a-service, cloud-based marketing automation solution. For business owners or marketing companies. Used to send marketing messages to an audience.
Acxiom	People-Based Marketing	https://www.acxiom.com/	Paid								Acxiom provides the data, connectivity, and services you need to unlock the full potential of your marketing stack and agency relationships. Our leading capabilities in identity, data stewardship, and integrations help you understand your customers and engage them everywhere.
Adometry	Attribution	https://www.google.com/analytic	Paid								Google Attribution 360 uncovers insights to help companies measure and optimize marketing for all channels
AdRoll	Retargeting Platform	https://www.adroll.com/	Paid	100/mo (recommended)		20,000+/mo (recommended)	Demo				Adroll helps companies reach their customers across any device, browser, or apps; monitor ad performance; and minimize ad space overpay. For any type of company of any size.
Advertising.com	Advertising Network	http://www.aolplatforms.com/onebyaol-advertisers	Paid					Yes			One by AOL provides Media Planning, Audience Management, Creative Optimization, Analytics, and Attribution. It gives companies real time data insights to reach the right audience
Aggregate Knowledge	People-Based Marketing	https://www.neustar.biz/marketing/identity	Paid								Neustar offers a unified view on a single platform to help companies personalize their marketing
Alexa Certified Site Metrics	Website Analytics	http://www.alexa.com/	Free	$49/mo		$149/mo	7 day trial	Yes			Alexa helps companies understand their audience; discover winning keywords; uncover untapped opportunities; and overtake competitors by tracking performance relative to that of the competitors
Alexa Metrics	Website Analytics	http://www.alexa.com/	Paid
AOL-Time Warner Online Advertising	Advertising Network	https://www.aol.com	Paid								AOL Advertising allows companies to promote their message on AOL's platforms that attract a wide range of individuals
AppNexus	Programmatic Advertising	https://www.appnexus.com/en	Paid								AppNexus provides a technology platform that simplifies data science capibilities giving customers the power to engage with and acquire consumers.
AppNexus Segment Pixel	Programmatic Advertising	https://www.appnexus.com/en	Paid
Arbor Marketplace	People-Based Marketing	https://arbor.io/	Paid								Arbor improves companies knowledge who is searching to motdify advertisements, messages, and bidding strategies
Atlas	People-Based Marketing	https://atlassolutions.com/	Paid								Atlas provides people based marketing. It helps companies reach and measure consumers; communicate their message in a way that customers care about; and improve their bottom line.
AudienceScience	Programmatic Advertising	https://www.audiencescience.com/	Paid								Audiencescience improves companies reach and relevancy to connect with the right audiances across all digital advertising formats
Bing Universal Event Tracking	Website Analytics	https://advertise.bingads.microsoft.com	Free							Auction ad pricing	Bing ads utilizes the reach of Bing to connect companies with 58 million searchers. It provides expertise and tools to manage and optimize online marketing campaigns. Universal Event tracking records what customers do on your website. It collects data that allows companies t otrack conversion goals and target audiences.
Bizo	B2B Advertising Platform	https://business.linkedin.com/marketing-solutions	Paid							Auction ad pricing: CPC, CPM, or CPS	Bizo provides company with data management and targeting technology to help B2B companies target and measure display and social ad programs.
BlueKai	People-Based Marketing	https://www.oracle.com/applications/customer-experience/data-cloud/index.html	Paid								Oracle uses data to help companies to connect with their customer, improve audience targeting, and measure the effectiveness of their interactions.
BlueKai DMP	Data Management	https://www.oracle.com/marketingcloud/products/data-management-platform/index.html	Paid								Oracle BlueKai DMP helps companies understand their customers by device and environment; identify and modfify their marketing campaigns to reduce wasted impressions; and personalize campaigns to increase relevancy to their audience
Bombora	Data Management	http://bombora.com/	Paid								Bombora generates a Surge report of Intent Data for B2B firms. The report provides information about domains of companies you're targeting; their interest in your topics; and the location of these companies.
Chango	Retargeting Platform	http://rubiconproject.com/	Paid
Clicky	Website Analytics	https://clicky.com/	Freemium	$9.99/mo	$14.99/mo	$19.99+/mo	Free for basic features; 21 free trial of premium service	Yes (except white label accounts must give 30 days notice)			Clicky provies real time web analytics to help website owners monitor and analyze their web traffic. It provides detailed analysis on visitor segments and individual users.
Collective Media	Programmatic Advertising	http://www.collective.com/	Paid								Collective Media provides enterprises with technology and expertise to unify digital advertising across technology platforms and formats.
comScore	Audience Analytics	http://www.comscore.com/	PaidB25	799/mo **Price found from: https://www.getapp.com/business-intelligence-analytics-software/a/comscore/							ComScore helps companies identify website visitors and understand the size and quality of their audience. It helps companies connect with the right audience to optimize the effect of their campaigns.
Connexity	People-Based Marketing	http://connexity.com/	Paid								Connexity helps marketers understand and connect with customers. It provides insights of their audience and what message will work best and then helps companies target prospective consumers.
CrazyEgg	Heat Mapping	https://www.crazyegg.com	Freemium	$9/mo	$49/mo (Plus - most popular)	$99/mo	Yes: Free 30 days	Paid annually			CrazyEgg lets companies see the actions of viewers on their site to improve usability and increase conversions
Cross Pixel Media	Retargeting Platform	http://www.crosspixel.net/	Paid								Cross Pixel helps companies build target audiences that reflect the brand's marketing strategies
Crosswise	Cross-Device Tracking	https://www.crosswise.com/	Paid				Yes: Free 30 day trial for device map				Crosswise utilizes probabilistic matching data to help companies track actual consumers instead of various devices. By tracking consumers across devices, companies can personalize content and understand user flow.
Datalogix	Offline Purchasing Data	http://www.oracle.com	Paid								Datalogix aggregates offline customer purchasing data to help digital marketers improve audience targeting and measure the effectiveness of their campaigns.
Demandbase	B2B Platform	https://www.demandbase.com/	Paid				Demo				Demandbase helps B2B companies target their advertisements; identify likely consumers
DemDex	Data Management	http://www.adobe.com/marketing-cloud/data-management-platform.html	Paid				Demo				Demdex helps advertisers and publishers build audience profiles to understand their audiences, create new segments, and optimize advertisements.
Dotomi	People-Based Marketing	http://www.conversantmedia.com/dotomi/	Paid								Dotomi utilizes its personalized marketing platform to help companies engage with consumers to increase sales and ROI.
DoubleClick Bid Manager	Advertising Network	https://www.doubleclickbygoogle.com/solutions/digital-marketing/bid-manager/	Paid								Double Click Bid Manager offers a platform to help companies connect with their audience with real time insights and measure the effectiveness of their ads. It allows companies to precisely target consuemers and offers a single access point where companies can create and manage campaigns.
DoubleClick Floodlight	Website Tracking	https://www.doubleclickbygoogle.com/	Paid								DoubleClick Floodlight tracks and reports conversions and the action of website visitors to help advertisers measure the effectiveness of their campaigns in terms of sales and activity.
DoubleClick.Net	Advertising Network	https://www.doubleclickbygoogle.com/	Paid								Double Click provides digital marketing and revenue management to help companies connect with the right audience and manage ad sales. It offers unified insights to help companies understand their audience. It helps companies manage their media spend and offers a toolkit to generate digital ads.
DoubleVerify	Data Quality	http://www.doubleverify.com/	Paid				Demo				DoubleVerify is a service and performance platform that authenticates the quality of digital media, ensures you only pay for viewable advertisements, and eliminates ad. For companies. fraud.
Drawbridge	People-Based Marketing	https://www.drawbridge.com/	Paid				Demo				Drawbridge helps brands form strong connections with the right consumers with the right message. It offers a campaign management platform that allows brands to manage cross-device initiatives in real time and measure results.
Dstillery	Audience Analytics	http://dstillery.com/	Paid								Dstillery generates marketing solutions to help companies seek, acquire, and retain customers; For big and small companies.
Eloqua	Marketing Automation	https://www.oracle.com/marketingcloud/products/marketing-automation/index.html	Paid	$2,000/mo		$4,000/mo					Oracle Eloqua gives marketers campaign management tools to help them engage the right audience at the right time. It offers real time insights.
Evidon	Tracking Monitoring	https://www.evidon.com/	Paid				Demo				Evidon ensures control and transparency of your digital supply chain. It offers monitoring solutions to ensure positive customer experience and consent solutions for privacy. For ecommerce, marketing, IT execs. Privacy and Data Protection Officers, brands, and publishers, brands. ad agencies
eXelate	Audience Analytics	http://exelate.com/	Paid								Exelate helps companies understand their customers and measure the impact of their marketing to improve the speed and effectiveness of their campaigns.
Eyeota	Audience Analytics	https://www.eyeota.com/	Paid								Eyeota offers data to help companies understand their audience to reach the right people with the right advertisement. For advertisers, publishers, and data suppliers.
Ezakus	Audience Analytics	http://www.ezakus.com/	Paid				Demo				Ezakus helps unifies comanpy's customer data to improve knowledge of consumers and optimize targeting.
Facebook Custom Audiences	Remarketing	https://www.facebook.com/	Free								Facebook Custom Audience allows companies to advertise to their existing customers.
Facebook Domain Insights	Website Analytics	https://www.facebook.com/	Free
Facebook Exchange FBX	Advertising Network	https://www.facebook.com/	Paid								FBX is Facebook's real time bidding exchange
Facebook Pixel	Audience Tracking	https://www.facebook.com/	Free								Facebook Pixel tracks activity on your website, helping companies track conversions, optimize, and remarket. Use FB pixel to find new customers who are similar to your website visitors by creating a lookalike audience.
Facebook Tag API	Remarketing	https://www.facebook.com/	Paid								Facebook tag API can track custom audience and conversion events, allowing you to send various and customized events
FreeWheel	Advertising Tool	https://freewheel2018.tv/	Paid								FreeWheel provides the premium video industry with the solutions it needs to thrive in the evolving media landscape. Our technology helps video publishers manage the end-to-end economics of premium content, no matter where it appears. Plan and package inventory to reach audiences at scale while maximizing revenue and meeting business terms.
Google Adsense	Advertising Network	https://analytics.google.com/analytics/web/	Free								Google Adsense is an advertising placement service. It allows companies to customize and control their advetisements and gives them access to a large source of advertiser demand. It also offers personalized reports to help companies understand the impact of their ad.
Google Analytics	Website Analytics	https://analytics.google.com/analytics/web/	Free								Google Analytics allows companies to measure their advertising ROI and track their flash, video and social networking sites and applications. For businesses of all sizes
Google Analytics Classic	Website Analytics	https://analytics.google.com/analytics/web/	Free
Google Analytics Enhanced Link Attribution	Website Analytics	https://analytics.google.com/analytics/web/	Free								Enhanced Link Attribution improves accuracy of In-Page Analytics reports by automatically differentiating between multiple links to the same URL on a single page by using link element IDs
Google Analytics Event Tracking	Website Analytics	https://analytics.google.com/analytics/web/	Free								Google Analytics Event Tracker shows user interaction with content that can be tracked independently from a web page or a screen load
Google Analytics with Ad Tracking	Website Analytics	https://analytics.google.com/analytics/web/	Free
Google Conversion Tracking	Website Conversion Tracking	https://analytics.google.com/analytics/web/	Free								Google Conversion Tracking allows businesses to track how effectively their ad clicks lead to consumer activity
Google Remarketing	Advertising Network	https://analytics.google.com/analytics/web/	Free								Google Remarketing helps you reconnect with users by allowing you to show ads to people who have already visited your website or used your mobile app.
Google Universal Analytics	Website Analytics	https://analytics.google.com/analytics/web/	Free								Google Universal Analytics gives a better understanding of how users interact with your online content by collecting and organizing data in your analytics account in a new way
GoSquared	Website Analytics	https://www.gosquared.com	Paid	$79/mo		CUSTOM	14 day drial				Analytics, livechat and CRM
Heatmap IT	Heat Mapping	https://analytics.google.com/analytics/web/	Freemium								Heatmap IT is a visualization used to depict the intensity of data at geographical points
Hotjar	Heat Mapping	https://www.hotjar.com	Paid	$89/mo		$989/mo	15 day trial	Yes		Pricing depends on number of page views	Heatmaps by Hotjar shows clicks, taps and scrolling behavior to help companies understand what users want and how they interact on your website. For large and small companies
Hubspot	Marketing Automation	https://www.hubspot.com/	Paid				Demo				Hubspot products help companies generate leads, align sales and marketing, grow traffic, close deals, increase productivity and manage pipelines
Hubspot Forms	Marketing Automation	https://www.hubspot.com/	Paid				Demo				Hubspot froms converts anonymous visitors into leads by using forms that connect to your contacts database and ask the right questions at the right times
I-Behavior	People-Based Marketing	https://www.i-behavior.com/	Paid								iBehavior provides customer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively. Uses cooperative, direct and interactive marketing
Index Exchange	Audience Tracking	http://www.indexexchange.com/	Paid								Index Exchange uses its technology to help digital publishers and suppliers sell their ad impressions programmatically and in real-time
Infusionsoft	Marketing Automation	https://www.infusionsoft.com/	Paid	$99/mo		$379/mo	Demo		Yes	Kickstart package starting at $999	Infusionsoft uses its technology to helps small businesses grow by capturing leads, improving conversion rates, mastering e-commerce and managing the sales process
Inspectlet	Heat Mapping	https://www.inspectlet.com/	Freemium	$0/mo		$299/mo	Demo	Yes			Inspectlet helps companies understand their customers by recording visiters of users navigating their websites and showing exactly what they do
Integral Ad Science	Audience Analytics	https://integralads.com/	Paid								Integral Ad Science helps verify that ads had the opportunity to be effective, optimize those opportunities and analyze the impact on consumer actions. It focuses on viewability, ad fraud and brand safety
Invite Media	Advertising Network	http://www.invitemedia.com/	Paid								Invite Media is a platform that allows advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize online media
IponWeb BidSwitch	Programmatic Advertising	http://www.iponweb.com/bidswitch/what-is-it/	Paid								IponWeb BidSwitch helps businesses of all sizes solve underlying technical issues and inefficiencies that slow platform interconnectivity and trading at the infrastructure level
Jumptap	Mobile Advertising Network
Lead Forensics	B2B Platform	https://www.leadforensics.com/	Paid				1 week free trial			Based on how much traffic is on your website	Lead Forensics helps rebuild sales funnels by identifying leads in real time, focusing on the best leads, and maximizing sales and marketing ROI
LeadLander	Website Analytics	https://www.leadlander.com/index.html?	Paid				14 day trial				LeadLander enhances ROI of inbound and outbound marketing automation efforts by showing which website visitors are responding to online campaigns
LiveIntent	Email Marketing Analytics	https://liveintent.com/	Paid								LiveIntent uses people-based marketing programs to connect personalized offers and messages to customers that show where they are in their customer journey
Lotame Crowd Control	Audience Tracking	https://www.lotame.com/	Paid				Demo				Lotame is a data management platform that collects, organizes and activates data from any source to better understand customers and power more efficient, effective and relative marketing campaign
Marin Software	Advertising Network	http://www.marinsoftware.com/	Paid				Demo				Marin software activates first party marketing cloud data to help identify and convert precise, active and profitable audiences across the digital advertising landscape. Good for small businesses.
Marketo	Marketing Automation	https://www.marketo.com/	Paid								Marketo is a marketing automation company that helps create, manage and execute personalized engagement at scale across email, web, mobile and more. For companies of all sizes.
Maxymiser	Website Optimization	https://www.oracle.com/marketingcloud/products/testing-and-optimization/index.html	Paid								Oracle Maxymiser uses A/B testing and multivariate testing to track and analyze customer behavior across all channels
MBuy	Media Buying	http://www.mbuy.com/	Paid								Mbuy helps advertisers connectwith customers throughout the purchase lifecycle
Media Innovation Group	Audience Tracking	http://www.themig.com/en-us/	Paid								Media Innovation Group offers strategic advisory services, ongoing digital marketing management, and designs and emplemetns technology-driven marketing solutions at any scale.
MediaMath	Programmatic Advertising	http://www.mediamath.com/	Paid				Demo				MediaMath is a platform that combines data, omnichannel media and machine learning to power meaningful conversations with customers
MediaMind	Programmatic Advertising	https://www.sizmek.com/	Paid								Sizmek combines technology, intelligence, creative solutions, and strategic service to help create advertising experiences that build better relationships with customers and drive campaign performance
Mediaplex	Media Buying	http://www.conversantmedia.com/	Paid								Conservant uses anonymized transactional data to help businesses understand their consumers.
Mongoose Metrics	Call Tracking	https://www.dialogtech.com/	Paid				Demo				Mongoose Metrics uses unique call scoring, routing and management tools to optomize marketing ROI
Netmining	Audience Tracking	http://netmining.com/	Paid								Netmining provides programmatic data-driven targeting solutions designed to help marketers understand and reach their audiences online
Neustar AdAdvisor	Audience Tracking	https://www.neustar.biz/marketing	Paid								Neustar AdAdvisor provides audience insights that increase digital advertising relevancy. It enables accuratetargeting based on a wide range of attributes. Audience derived from real-time consumer insight engine
New Relic	Application Analytics	https://newrelic.com/	Paid				Demo			Depends on product	New Relic provides performance analytics for every part of company's software environment. Gives ability to view massive amounts of data and gain actionable insights in real-time
Nielsen//NetRatings	Audience Tracking	http://www.nielsen-online.com/intlpage.html	Paid								Neilsen analyzes consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360 degree view of how consumers engage with online media
Openads/OpenX	Programmatic Advertising	https://www.openx.com/	Paid								OpenX creates programmatic marketplaces where premuim publishers and app developers can best monetize their content by connecting with leading advertisers that value their audiences
Optimizely	Website Optimization	https://www.optimizely.com/	Paid				30 Day Trial				Optimizely X helps improve customer experience through experimentation. It lets you easily test variations in your website and tracks their results. Available across all mobile platforms.
OwnerIQ	Audience Tracking	http://www.owneriq.com/	Paid								Over 600 retailers, product brands, and e-commerce websites contribute data that helps create a data sharing economy. Owner IQ connects powerful second- party data with decisioning. Their CoEx platform is the only software designed to support transparent audience sharing and frictionless second-party data marketing executions.
Pardot	B2B Platform	http://www.pardot.com/	Paid		$300 per month/ per 5 users		Demo				B2B marketing makes it easy to explore your data, get insights into your marketing performance, and quickly take data- driven actions. It allows you to combine marketing and sales data in one place, know your marketing campaign ROI and impact on sales revenue, and easily share insights with your team from anywhere.
Perfect Audience	Retargeting Platform	http://www.perfectaudience.com/	Paid				14 days				Perfect Audience is a retargeting platform that lets marketers effortlessly bring back lost web visitors with Facebook ads on Facebook, banner ads across the web, and ads on Twitter. They help great companies get more sales and conversions by using their audience data to target ads with pinpoint precision.
Pmetrics	Website Analytics	http://performancing.com/	Paid								They take a content marketing approach to SEO and link building by creating valuable and niche relevant stories targeted at your audience which we then publish on authority sites that tie in with your industry.
PointRoll	Advertising Network	http://www.cofactordigital.com/	Paid								Cofactor is a digital ad partner that helps bridge the divide between digital and physcial worlds. It connects media planning and content planning and enables marketers to deliver ad content intelligently and seamlessly to drive sales locally.
Pubmatic	Programmatic Advertising	https://pubmatic.com/landing-page/	Paid								Featuring the leading omni-channel revenue management platform for publishers and programmatic tools for media buyers, our publisher-first approach allows advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands.
Quantcast Measurement	Audience Tracking	https://www.quantcast.com/measure/	Paid				Sign up for free				Quantcast Measure gives you such detailed views of your audience, it gets easy to prove their relevance, pinpoint areas of your site to target, and even identify what content will work best. This is the kind of data that helps you win more RFPs and earn higher prices for your ad space.
Rapleaf	Email Marketing Analytics	http://intelligence.towerdata.com/	Paid				Create a free account				TowerData aggregates consumer data from data providers, cleanses it and maps it to emails, and ultimately makes it accessible through their easy to use Append portal and API. They partner with dozens of large and small data companies to aggregate data that they ultimately anonymize and tie to email addresses. Claim they have information on 80% of US email addresses.
Recruitics	Recruitment Marketing Analytics	http://recruitics.com/	Paid	$0/ mo	$499/ mo	$2500/ mo	Demo				Recrutics makes it easy for employers, staffing agencies and job boards to understand and optimize their recruitment marketing strategies. Their platform helps you understand the performance of your job ads, eliminate time- consuming processes through automation, and hire great talent more efficiently.
Resonate Insights	Audience Tracking	http://www.resonate.com/	Paid								Resonate helps organizations to more fully understand, segment and activate their audiences based on the underlying attributes that drive why they decide to take — or not take — certain actions. Their Real Time Consumer Intelligence Platform helps organizations bridge the longstanding gap between intelligence and action by providing consumer insights, analytics and activation at scale in one SaaS offering.
Rocket Fuel	Programmatic Advertising	https://rocketfuel.com/	Paid								Rocket Feul is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people’s need for products and services. They continue to define the next wave of data-driven marketing by optimizing programmatic marketing decisions across channels, devices, and objectives for agencies and marketers.
Rubicon Project	Programmatic Advertising	http://rubiconproject.com/	Paid								Rubicon Project is a leading technology company automating the buying and selling of advertising safely.
RUN Ads	Programmatic Advertising	http://www.runads.com/	Paid								RUN analyzes a multitude of data signals across user and page context, location, device type, campaign performance and much more in order to create segments that an advertiser can be confident will perform; in addition, RUN is integrated with industry-leading DMP’s to port in already-created audience segments if desired.
Safe Count	Online Surveys	http://safecount.net/	Paid								Safecount makes live web data collection simple and transparent for website publishers, the research community, and the end user. Safecount combines various multi-platform techniques and industry-tested technology such as Nodes and VERANDA™ to provide the most efficient and transparent sampling solutions to ALL companies. Safecount can effectively collect information across various websites and can optimize your analytical needs. Safecount reaches consumers by engaging them into our market research surveys and by empowering them to share their opinions.
Salesforce	B2B Platform	https://www.salesforce.com/	Paid	$25/ mo		$150/ mo	30 Days				Saleforce is the world’s #1 CRM Industries platform. Our vertical-specific solutions are built on the Salesforce Customer Success Platform, and enable companies to reimagine the way they connect with customers. Salesforce Industry Cloud CRM is powered by Salesforce software that includes Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, and Analytics Cloud. These customized solutions allow enterprises to streamline workflow, increase productivity, deliver more targeted service, and drive deeper customer engagement.
Signal	People-Based Marketing	http://www.signal.co/	Paid								Signal provides an open identity for brands, data owners, and their marketing partners to immediately address customers in real time across any device and any marketing channel.
Silverpop	Behavioral Marketing	http://www.silverpop.com/	Paid				Yes				Silverpop powers the delivery of exceptional experiences for customers through quickly designing and automating consistent cross- channel experiences, allowing you to make better decisions and deepen customer engagement with purpose-built analytics inside, and gaining faster time to ROI and increased agility through a cloud-based digital marketing platform that integrates easily with other customer data sources and applications.
Site Meter	Website Analytics	http://www.sitemeter.com/	Paid	6.95/ mo	29.95/ mo	$199.95/ mo					Site Meter's comprehensive real time website tracking and counter tools give you instant access to vital information and data about your sites audience. With our detailed reporting you'll have a clear picture of who is visiting your site, how they found you, where they came from, what interests them and much more.
Sitescout by Centuro	Website Analytics	http://www.sitescout.com									Demand Side Platform (DSP) - A demand-side platform is a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.
Specific Media	People-Based Marketing	https://viantinc.com/people-based-advertising/	Paid								Viant Technology enables marketers to plan, execute, and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach, and accountability into cross device advertising.
Spongecell	Advertising Network	https://www.spongecell.com/	Paid								Spongecell's CORE (Creative Optimization Relevance Engine) allows brands to serve smarter, data-driven creative and to streamline the creative build process to maximize efficiencies. By integrating data, machine learning and automation in the creative process, we enable marketers to efficiently deliver more resonant brand experiences in their digital advertising.
Tapad	Audience Analytics	https://www.tapad.com/	Paid								Tapad Inc. is a marketing technology company renowned for its breakthrough, cross-device solutions.The company’s signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world's largest brands and most effective marketers trust us to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens.
The Trade Desk	Programmatic Advertising	https://www.thetradedesk.com/	Paid								The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide. The Trade Desk offers agencies, aggregators, and their advertisers best-in-class technology to manage display, mobile, and video advertising campaigns.
Trackalyzer	Marketing Automation	https://www.leadlander.com	Paid				14 Days				LeadLander enhances the ROI of your inbound and outbound marketing automation efforts by showing you which website visitors are responding to your online campaigns.
Turn	Programmatic Advertising	https://www.turn.com/	Paid								Turn helps you tackle the challenge of reaching consumers whose attention is fragmented across multiple channels. With powerful new data connections and audience and media insights, your marketing is more effective. With precise media execution, your campaigns are more efficient. Turn helps you reap the benefits of data driven marketing.
Twitter Ads	Advertising Network	https://ads.twitter.com/login	Paid								Twitter Ads allows your company to target your audience's interests, geography, gender, device, or users similar to your followers to get your tweets and account in front of more people who are interested in you. You only pay when users interact with your promoted ad
Twitter Analytics	Social Media Analytics	https://analytics.twitter.com/about	Free								Twitter Analytics helps you measure engagement and learn how to make your tweets more succesful, explore the interests, locations, and demographics of your followers, and track how your twitter cards drive clicks, app installs, and Retweets.
Videology	Video Advertising	https://videologygroup.com/	Paid								Videology’s unified software solution drives outstanding advertising results in the constrained video and TV market, where better outcomes come from better planning and greater certainty. Our specialized software was purpose-built to solve the unique challenges posed by TV and video advertising – from planning to measurement – all in one simple platform.
VINDICO	Video Advertising	https://vindico.com/	Paid								Sizmek’s particular combination of technology, intelligence, creative solutions, and strategic service empowers you to create advertising experiences that cultivate deeper relationships and drive campaign performance around the world. Engage your audiences in unique ways around their interests while distinguishing yourself from the many voices crowding every other moment of their day—this is how you create impressions that inspire. With Sizmek, you gain the insight, knowledge, and ability to do this, to serve the right ads to the right people at exactly the right time.
VisiStat	Website Analytics	https://id.kickfire.com/	Paid	$4,050	$5,400	$6,210	Demo				KickFire API uses proprietary IP address intelligence to power applications such as account-based marketing, content personalization, predictive, intent, and B2B ad-targeting.
VisualDNA	Online Surveys	https://www.visualdna.com/	Paid								By combining the approaches of data scientists, psychologists, creatives and engineers we have crafted new ways of understanding the human personality, allowing people to understand themselves and businesses to serve their customers better. We want to enable a web where people have control of their own data, and where the organisations who they choose to share it with can use it as constructively as possible.
VoiceFive	Online Surveys	https://www.voicefive.com/	Paid								VoiceFive is a leader in the Internet market research industry. Companies across a wide variety of industries turn to VoiceFive to conduct research to better understand the likes and dislikes of consumers. The reports that are compiled from these projects help these companies to improve their products and services. Companies employ VoiceFive to carry out a variety of projects including attitude and usage studies, discrete choice analyses and recall studies, just to name a few.
VTrenz (Silverpop)	B2B Platform	http://www.silverpop.com/blogs/email-marketing/vtrenz-a-silverpop-company.html	Paid								Silverpop is a premier provider of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. With highly scalable tools supporting both BtoC marketing initiatives and BtoB lead management processes through its Vtrenz solution, Silverpop delivers a robust suite of marketing tools not available elsewhere in the marketplace.
Woopra	Website Analytics	https://www.woopra.com/	Freemium	Free	$199.95	$599.95					Woopra’s mission is to help companies take control of their customer data and make it actionable. We want to enable all companies to track, analyze, and take action on customer activity from every touch point, by connecting all their tools to a single hub. We believe that companies who centralize their data ultimately deliver the best customer experiences. We translate data into insight. We deliver clarity. We teach our customers about their customers.
WordPress Stats	Website Analytics	https://wordpress.com/stats	Free								We’re a hosted version of the open source software. Here, you can start a blog or build a website in seconds without any technical knowledge.
X Plus One	Programmatic Advertising	https://rocketfuel.com/	Paid								[x+1] is a pioneer in programmatic marketing, offering an advanced, multi-channel platform that enables marketers to leverage their data assets and optimize the customer experience across both paid and owned channels.
Yahoo Small Business	Website Analytics	https://www.aabacosmallbusiness.com/	Paid								A place where you can easily find existing solutions, ask new questions, or contact support for help successfully running your online business
Yahoo Web Analytics	Website Analytics	http://www.yahoo.com	Free								Yahoo Web Analytics is a sophisticated, browser-based tracking system that can help you track and analyze visitor activity on your web-based properties. Yahoo Web Analytics infers certain characteristics about your web site visitors, where those visitors go on your web sites, what they do while there, and makes that information available to you.