New Jersey HVAC contractor Air Professionals Heating & Air Conditioning was in the market for a cleaner and easier to use website. They wanted a design that would immediately funnel their customers by what they were looking for: HVAC repair, installation, or maintenance. In addition, highlighting their partnership with Carrier was important to our client.
The HVAC company’s new website does a better job of dictating user flow through a fixed header with a clearly structured navigation that distills the client’s various offerings into their three main service offerings. The site also prominently features Air Professionals as a factory authorized Carrier dealer and integrates a Carrier product widget to dynamically generate available systems.
Air Professionals’ new site is also mobile-friendly without sacrificing load time—something the client was very adamant about. We accomplished this with strategic server selection and special mobile framework considerations.
Since the launch of their new site, Air Professionals continues to do ongoing SEO and content marketing work with Blue Corona to get the most out of their website investment and attract new online business.