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By Alanna Potosky
If you’re in the remodeling industry, you have probably heard of Houzz by now. It’s a social media website specifically for home builders, remodelers, and designers. It’s one of the most powerful ways to build your brand and boost your SEO efforts offsite. It’s what you should be using if you aren’t already!
Maybe you’ve made a Houzz profile and aren’t sure how to proceed. Making a business profile on Houzz is a great start (every remodeling company should be on Houzz), but you should do more than just add some basic information and pictures and call it a day.
How to Make the Most of Your Houzz Profile
As someone who has a personal Houzz profile, works on clients’ business profiles, and has talked to Houzz professionals, I know a thing or two about how to use Houzz in the best way possible to:
- Increase your online web presence
- Build your online brand and authority
- Get more website traffic and qualified leads
So what are some of the best Houzz practices?
Houzz users can browse your photos and they’ll often ask questions about design features in them—questions that you can answer. You can see all the questions in the “discussions” section. This is an easy way to build rapport with these homeowners (some of which are prospective clients!) and start increasing your authority. Try to thank them for their interest and don’t hesitate to provide a helpful tip (freebies are greatly appreciated)! Useful information will go a longer way than a hard sell in the Houzz community—remember that many of these homeowners may not quite be in the “buying” phase yet.
Add projects with as many pictures as possible. It can be helpful to show “before” pictures as well so that users can see the transformation and exactly how you improved the space. For example, if you complete a home remodel in Olney, MD:
- Include “Olney” in the project title or description.
- Add high-quality photos (try to include “before” pictures).
- Tag each photo with as many keywords as possible—some Houzz professionals recommend at least 20. Use both general (“contemporary kitchen”) and specific (“subway tile backsplash”) keywords. This makes the pictures more likely to show up in searches.
Projects are beneficial in terms of ranking not only in Houzz searches but also Google and other search engines.
Engage prospective clients.
Users can also get in touch with you via the email associated with your Houzz account, so don’t leave someone hanging if they contact you. Respond to every message you get, even if it won’t ultimately lead anywhere. For example, if a homeowner emails you and asks if you provide services in the area where they live and you don’t, just shoot them back a quick email to at least thank them for their interest and ask if there’s anything else you can help them with.
Make your profile more appealing.
There are a few things you can do to make sure your profile is more “clickable” in searches and more appealing once a user clicks through:
- Change your profile/cover photo every three months or so (if you are a Pro+ member, the dashboard can show you which pictures get the most impressions, so use those).
- For each project, use the most attractive picture as the cover photo.
- Make sure the projects with the best pictures—and top priority services—are shown at the top of the page (pro+ members can change the order of the projects).
- Try to have at least three (positive) reviews. Don’t want to reach out and ask for them? If you send out monthly email newsletters, why not include a link to your Houzz profile and encourage happy clients or past customers to write a review?
Houzz Is the New Pinterest for Remodelers
It’s really not enough to just upload a few pictures with one or two keywords. Do more. Stand out. Answering users’ questions and uploading high-quality, keyword-rich photos can help you become more visible on Houzz—and in the eyes of homeowners in your target service area (hello, qualified leads)!
Houzz is the next big thing (in the words of Ron Burgundy, it’s already “kind of a big deal”) for the remodeling industry, so make sure you’re using it right.
Check out our infographic on Houzz marketing tips:
Most business owners simply don’t have the time to maximize their Houzz presence—they’ve got a business to run! At Blue Corona, we’re Houzz Marketer Certified to help those in the home design and exteriors industry maximize their online real estate, implement a Houzz online marketing strategy, and improve their authority on the web.
If you already have Houzz, fill out the form below with your Houzz URL for a FREE Houzz assessment. If you don’t have a Houzz, contact us today and we’ll get you set up!
About The Author:
Alanna is a content marketing specialist with Blue Corona. When she’s not doubling and tripling website traffic and leads for remodeling companies, she enjoys reading and working out.
View more blogs by Alanna Potosky
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