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Category Archives: Ad Tracking

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Brandon Doyle Marketing Manager
April 28, 2020

Contractors Are Booking More Jobs with Lead Recovery What if I told you that you could close 6% more…

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Ryan Maloney Marketing Specialist
March 20, 2020

Bill Walsh, the legendary former San Francisco 49ers head coach, knew how difficult it is to think clearly and…

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Blue Corona Editorial Board
September 13, 2019

5 Inbound Phone Sales Tips and Techniques Proven to Work When it comes to closing sales over the phone,…

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Erin Whetham Call Intelligence Team Lead
June 4, 2018

Phone etiquette matters. It matters more to companies wanting to gain and retain new customers. According to a study by Google, 61%…

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Hannah Nelson Organic Team Lead
January 6, 2017

Yes, people do click on paid ads. But while it might be simple to us in how we can…

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Hannah Nelson Organic Team Lead
October 29, 2016

If you’re like most business owners, you (hopefully) put Google Analytics on your website, looked at it for a…

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Hannah Nelson Organic Team Lead
September 28, 2016

When display ads are done right, they can greatly help your sales funnel and target customers who may need…

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Ben Landers President & CEO
February 1, 2015

The countdown to Super Bowl XLIX has begun. Today is the day where football fans and non-fans alike gather…

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Blue Corona Editorial Board
December 11, 2014

SEO and PPC both have clicks, conversions, and leads. However, a common misconception is that clicks are the same…

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Blue Corona Editorial Board
November 16, 2014

Blue Corona markets predominately for companies in the home service industry. For these companies, it’s likely that most of…

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Blue Corona Editorial Board
November 4, 2014

At some point in your life, I’m almost certain you’ve had to maintain a long distance relationship. I currently…

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Bailey Stoner Senior Account Manager
November 1, 2014

Here at Blue Corona, we live and breathe one phrase: “Track > Test > Tweak > Repeat.” Our clients…

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Hannah Nelson Organic Team Lead
August 22, 2014

For many small businesses in the home contracting industry (think roofers, flooring contractors, electricians), Angie’s List is a lead…

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Ben Landers President & CEO
August 18, 2014

Today, Google launched a new AdWords feature called website call conversions, which allows business owners and marketers to track…

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Blue Corona Editorial Board
August 12, 2014

Do you remember the days when you had a house phone to answer—yes, a house phone! You know, the…

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Amanda O'Dell Senior Account Manager
June 16, 2014

I work for an online marketing company, so I’m supposed to tell you that traditional marketing is a waste…

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Ben Landers President & CEO
February 2, 2014

Google "ROI vs. ROAS," and you'll quickly find yourself either drowning in definitions--many of which are incorrect--or dragged into…

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Blue Corona Editorial Board
September 10, 2013

Holy crap Google actually did something useful. While they’ve been trashing their local results, removing data from Google Analytics,…

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Blue Corona Editorial Board
September 14, 2008

There were a few comments on one of our recent blog postings about the importance of tracking your yellow…

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Blue Corona Editorial Board
August 26, 2008

If you own a business in the MD/DC/VA area, you've probably been getting harassed by your local Idearc sales…

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