- Case Studies
Crowd Rabbit & Online Marketing
The internet changed your marketing—now will it change your fundraising too?
Google’s ever-continuing search algorithm updates have changed the way you do marketing. Now with the launch of Crowd Rabbit, your fundraising may change too.
Before we jump into how Crowd Rabbit will impact your online marketing and online fundraising, let’s do a brief overview of what it is.
What Is Crowd Rabbit?
Crowd Rabbit is a crowdfunding search engine. For those needing me to take a big step backwards in this explanation, crowdfunding is funding a project or venture by raising contributions by a large number of people, usually online. You could crowdfund the building of a swimming pool in NYC, the production and selling of science and engineering inspired toys for young girls, or even a party for potato salad.
How Does Crowd Rabbit Change the Game?
In the past, very successful crowdfunding campaigns have relied on social sharing and word of mouth to spread hype and increase donations. We’ve likely all received an email from a niece, aunt, brother, or coworker asking for a donation to someone’s cause on popular crowdfunding sites including:
- And many more
Before, to have a successful crowdfunding campaign, you’d have to get in front of your users—ask for social shares, distribute through email lists, etc. You had to market directly. Sometimes, you would get lucky if a user was already on one of the crowdfunding sites and happened to browse through recent projects. Still, then there was no crossover or search engine for users seeking out crowdfunding campaigns they did not (yet) know about. Now with Crowd Rabbit, you can wait for potential donators to come to you.
Users wishing to search for campaigns they’d be interested in contributing to can interact with Crowd Rabbit’s search engine feature to break crowdfunding projects down by:
- Type (reward, donation, equity, debt)
- Category (technology, books, music, film, etc.)
- Location (US, Canada, Australia, etc.)
- Number of backers
- Ending date
- Minimum investment
How Does Crowd Rabbit Relate to Online Marketing?
Not all businesses utilize fundraising, and especially not crowd-based, online fundraising, but the implications for Crowd Rabbit’s launch are clear.
It’s Not All About Direct Marketing
Just like Google changed the online game by allowing users to search for what they were looking for, rather than letting marketers get in front of them via television ads, direct mail, email marketing campaigns, Crowd Rabbit lets potential funders get in front of online searchers looking to donate, contribute, or get in the ground floor of a new product. No matter the end goal of your organization (book leads or raise money for a cause), you can’t just rely on the same tired marketing techniques.
Understand Your Users & Their Search Intent
How do you best get in front of the users searching for your service or product? Understanding user intent is crucial when dealing with search engines (whether we’re talking about Google’s master search vehicle or Crowd Rabbit’s fundraising-based model). Understanding your customers—what drives them, what they relate to, how they are convinced—is key to creating (and sustaining) a relationship.
Whether or not your business practices or needs fundraising, the online game is constantly changing when it comes to marketing, search engines, and now even fundraising. At Blue Corona, we believe in TRACK » TEST » TWEAK » REPEAT when it comes to any online (or offline) marketing camapign. Call us today to learn more about how you can keep your marketing practices up to date and ahead of your competitors.
About The Author: Hannah is the Organic Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
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