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Why You Should Use Infographics to Grow Your Online Presence
Are you looking for a fun way to boost engagement on your website or social media page? Infographics are a secret weapon to avoiding information overload, while still getting your message across. Don’t resort to old fashioned styles of writing that bore users and turn them away from your site. Switch things up with an engaging infographic that will make people stop and absorb your information. If your design is successfully implemented, people are more likely to share on social media and increase your exposure. .
Continue reading to learn the best practices for creating and sharing infographics, or click here to have our digital design team make them for you!
How to Create Impactful Infographics
What makes infographics so unique is their ability to capture and retain reader attention using powerful images and numbers. To get the best results from your design, industry experts recommend incorporating the following tricks of the trade:
Use bright colors. Use bold, powerful colors to attract attention. These colors don’t necessarily have to match up with your brand, but it can’t hurt to include branded colors for identification purposes. Try using bold shades of the primary colors (red, blue, or yellow). Is your infographic targeted to a mainly female audience? Pink is a sure attention grabber for this crowd. Pick a few key colors to work with (between 4 and 6) and stick with them. Additional colors can be used for smaller design purposes, but don’t include too many color ranges in your overall piece. While a colorful infographic is a best practice, having too many colors can create sensory overload and discourage users from engaging with the piece.
Limit your text. To make your infographic interesting for readers, the piece should limit the amount of text used and maximize images. Use simplified, easy-to-read text to showcase all facts and statistics. Remember, your infographic should be a fun tool for people to use! With everything going on around us, attention spans are at an all-time low, so you have limited time to pique readers’ interest. Invite them in with a simple, intriguing piece that doesn’t overwhelm them with too much text.
Choose fun images. Images are a quick and easy way to grab initial attention—they’re easy to process and will instantly tell users what your infographic is about. You will want to choose images that relate well to your target audience and depict your topic well. Don’t be afraid to maximize the size of your images either. More images means less text for people to process. If you are adding multiple images to your design, be sure they are of a similar style. Your piece should feel like one unified design, so all elements should be of a similar theme.
Are you ready for some inspiration to get yourself started? Here are a few infographics from the digital design team at Blue Corona:
Like what you see? Send us your topic and we’ll get started on an infographic specifically designed for you! We don’t just stop there. Our team of SEO and pay per click specialists will be able to help you implement your new piece on your website and throughout difference social media channels.
Sharing Your Infographic Online
Creating an infographic takes time and effort, so once your masterpiece is complete, it should be shared on as many platforms as possible.
Where can your infographic be posted/shared to?
- Your own website (in a resources section, and strategically placed on a landing page or blog)
- Facebook (both organically and through promoted posts)
- Email newsletters
In addition to be shared online, infographics can be printed and made into posters or flyers! Need a team to help you get your infographic seen by the right audience? Our internet marketing experts are here to help! Give us a call today at 800-696-4690 to get started.
Posting Infographics to Facebook
Facebook is arguably one of the best platforms to share your infographic on. While organic posts will allow you to share your entire design, paid (or promoted) posts will need to abide by a set of rules. To improve user experience, Facebook has implemented a rule that only allows up to 20 percent of text on a promoted post.
Use this Facebook tool to determine whether or not your infographic has exceeded the 20 percent text rule.
Hiring the Right SEO Company to Create and Post Infographics for You
Want to team up with our graphic design experts? Blue Corona is here to help your business grow in all the right ways. While some internet marketing companies rely on gut instincts and unreliable data to build out plans, Blue Corona utilizes innovative tools, creative minds, and current trends to give our clients the results they deserve.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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