How Roofing Companies Earn a First-Page Ranking on Google

Rank on the First Page of Google To Increase Website Traffic & Qualified Leads

Did you know that Google’s search engine market share is more than 90%? That means 90% of people using a search engine choose Google over the competition like Yahoo or Bing. Insane, right?!

With so many users searching on Google, it is incredibly important for you to have your roofing business visible so you can start gaining traffic to your website. More traffic to your website means more opportunity to turn users searching for your products and services into quality leads and booked jobs. And since we’re friends, I’ll let you in on a little secret: The higher your business website appears on the first page of Google, the easier it becomes!

Before we explore how SEO for roofing companies can earn a first-page ranking on Google search results, let’s first talk about what SEO is and why it is important.

What Is Roofer SEO?

SEO, according to Moz, is a set of practices designed to improve the appearance and positioning of webpages in organic search results. There are multiple pages in organic search results, but businesses implementing an SEO strategy strive to gain a position on the first page.

Why?

According to HubSpot, 75% of users never scroll past the first page of search results. So, if your business isn’t on the first page, then the chances of users searching for “roofer near me” or “roofing contractor” in your local area, finding your business, and then converting into a lead, is very slim. Don’t fret, with most problems come a variety of solutions, and we have some for you.

Six Roofer SEO Strategies To Earn a First-Page Ranking on Google

1. Create and optimize your Google Business Profile (formerly Google My Business)
2. Ensure your website is mobile-friendly
3. Optimize your website’s metadata
4. Optimize your website’s content
5. Add your business to local directories
6. Gain reputable backlinks

1. Create & Optimize Your Google Business Profile

A Google Business Profile is a free resource offered by Google that allows business owners to take ownership of how their business is featured in the Local Pack section of Google results and provides roofers the opportunity to promote their products and service offerings.

The Local Pack is one of the most frequently displayed features on Google. It lives in between the Google Ads results at the top of search results and the organic search results. Still not sure what we’re talking about? Check out the image below of Local Pack results for the search “roofers near me.”

Having your business visible in one of the top three spots of the Local Pack is a great way to drive qualified traffic to your roofing business’s website, as it is front and center for users searching for a particular service.

If you don’t have a Google Business Profile, your roofing business can’t appear in the Local Pack, so you’ll want to create one as soon as possible and can do so here. After creating your listing, you need to optimize it.

How To Optimize Your Google Business Profile for Better Rankings on Google

• Add business name, address, and phone number (NAP): You want to make it easy for users to identify your business, locate your storefront, and contact you when needed. An incorrect address or phone number could cause you to miss out on business.
• Add business website URL: Adding your website URL to your Google Business Profile makes it easier for potential customers to learn more about your business and is a great way to drive additional traffic to your website.
• Add hours of operation: Having your hours of operation visible lets customers know when you are available. Incorrect information being listed may result in missed opportunities for your business.
• Add additional service areas: Businesses have the option to add their business address and up to 20 different areas of service. You can choose between ZIP codes, cities, and counties. Take advantage of this to maximize your digital footprint.
• Update the business category and subcategories: Your primary category and subcategory choices can affect how you rank locally on Google. There are over 3,000 Google Business Profile categories as of 2021. Choose a primary category that describes your business in full and be specific. Be specific when choosing your subcategories, as well, but be sure to choose subcategories that further amplify your business offerings to online searchers. For example, if “roofing contractor” is your main primary category, but you offer siding services and/or insulation services, you can add siding contractor and/or insulation contractor as a subcategory.
• Add products and services: The products and services section is a great way to display and educate potential customers of your offered products and services.
• Create Google Posts: Utilizing the Google Post feature is a great way to promote your products, services, and specials to customers. Google posts help increase customer engagement and your visibility in the Local Map Pack.
• Get positive reviews: Reviews are a great way for customers to make an informed decision about a business. Imagine you are on Google in search of a roofing company to complete a roofing inspection. You come across two businesses in the Local Map Pack. One business has a 2.5-star rating and multiple reviews citing poor service, while the other has a 4.7-star rating with multiple reviews praising their customer service and professionalism. Which one are you more likely to choose? The business with a higher star rating, right? Why? Because it’s a lot more trustworthy and has a positive track record to back it up! When completing a job, ask your customer to leave a five-star review on your Google Business Profile!

2. Ensure Your Website Is Mobile-Friendly

As of October 2021, mobile web browsing accounted for 48% of the internet market share in the United States, which is almost half of all total internet browsing. With the increase in mobile usage by consumers, it is pivotal in today’s digital age to have a mobile-friendly site.

You’re probably wondering, “What is a mobile-friendly website?” or “Why do I need a mobile-friendly website for my roofing business?”

A mobile-friendly website, as outlined by Google, is a website that is responsive, follows a consistent format across all devices, and makes it easy for customers to complete their objectives. This includes actions such as being able to navigate quickly from one page to another with minimum loading time, or being able to locate the contact information of a business easily.

Google is a business, and like most businesses, has a goal to give its customers the best experience possible. After compiling data and realizing many users were using mobile devices, as opposed to desktop devices, to contact businesses for products and services, Google announced that mobile-friendliness would be a ranking factor.

Having a mobile-friendly website ensures your customers have a positive browsing experience. It builds trust with users, helps amplify the visibility of your business in search, and ultimately allows users to contact you for service with ease. With 61% of mobile searchers more likely to contact a local business if they have a mobile-friendly site, it’s a sure-fire way to drive more qualified leads to your roofing business.

If you are unsure as to whether or not your roofing website is mobile-friendly, you should check out Google’s Mobile-Friendly Test to find out!

3. Optimize Your Website’s Metadata

What is metadata, you ask? Metadata includes things such as title tags or meta descriptions. Title tags are the title of a page that users see in search results, and meta descriptions are the small snippet of text under the title tag in search results that summarize what the content on the page is about.

Both are important ranking factors and serve the purpose of educating Google and potential customers about your business.

How can you, as a roofer, capitalize on this and improve your SEO? Well, you can integrate roofing-related keyword mentions and value propositions in both. Naturally, you’ll want to customize each title tag and meta description to fit the page in question.

Example of Poor Metadata

• Page: Residential Roofing
• Title Tag: Roofing Company | Roofing Pros Inc
• Meta Description: We will fix your roof.

The title tag lacks service area mentions and value propositions. The meta description doesn’t explain what the user should expect on the page, lacks value propositions, and a call to action.

Example of Good Metadata

• Page: Residential Roofing
• Title Tag: Residential Roofing Services in {City} | Free Estimates
• Meta Description: We offer roofing services for {City}-area residents. With 50+ years of experience, you can count on us for roof repair, siding, and more. Call today!

The title tag clearly outlines what the page in question is about, mentions the location, has a value proposition, and is less than 60 characters.

The meta description discusses in detail what the page is about, mentions the location, has value propositions, a strong CTA, and is less than 150 characters.

4. Optimize Your Website’s Content

When it comes to any successful roofer SEO strategy, one of the first things that come to mind is content. Content is a form of information that can be digested by a consumer searching on the web. Some examples of content include:

• Articles
• Blog posts
• Service pages
• Product pages
• Infographics
• Videos
• Etc.

It is incredibly important that your website has content that is unique, well built out, and optimized.

Remember, Google wants to give users the best experience possible. If a searcher is looking for a roofing company to assist them with a leaky roof, the easiest way for Google to get them the help that they need is by referring them to a business website that has information relevant to the user’s request.

Relevancy is determined as a result of multiple crawls of your website’s metadata and content. Google will crawl the pages of your site and determine whether or not the content you’ve provided is relevant to the user’s search intent, and that trickles down to the keywords the content on your website contains.

If your roofing website mentions leak repair, roof leak detection, or roof repair, then that increases the chance of your website appearing in search for a user looking for leak repair in your local area.

Does your website have some of these commonly searched roofing-related keyword mentions?

• Roofing companies
• Roof repairs
• Roof replacements
• Commercial roofing
• Residential roofing

If not, it may be time to freshen your content and integrate some relevant keywords. Google’s Keyword Planner, Ahrefs, and SEMrush are great tools that you can use to determine what keywords you should be incorporating in your content.

Optimize Your Content for Local Homeowners

If you service multiple areas, be sure to incorporate those service areas in conjunction with your keywords to help improve your local SEO efforts. You can do this in the headers (H1) and sub-headers (H2) of your website. We’ve provided some examples below for a Charlotte-based roofing company:

• Top-Rated Roofing Company in Charlotte
• Roof Repair in Charlotte
• Roof Replacement in Ballantyne
• Commercial Roofing in Harrisburg
• Residential Roofing in Matthews, NC

Note: Ballantyne, Harrisburg, and Matthews are cities in close proximity to Charlotte.

To optimize your content for greater SEO value, and rank your roofing company on the first page of Google, you can add images or videos with keyword-rich anchor text to break up the content on the page and provide a visual component for customers.

Additionally, you can internally link to related services pages, should your content mention it, to make it easier for users to navigate your website and find what they are looking for. There are a plethora of tactics that you can implement, and you should constantly be improving your content, so try out some of these tactics and see what works for you.

5. Place Your Business Information in Local Directories

If you don’t know what a local directory is, worry not — we’ve got you covered. Local directories, also known as citations, constitute as platforms that list a business’s public information. This includes business name, business address, business phone number, business social networks, and more.

As you can tell, those are all important aspects of your business, and to ensure that searchers online are able to find your roofing business information, have your roofing business listed in reputable, high-authority, local directories. Examples of some to get started are highlighted below:

• Bing
• Apple Maps
• Yellow Pages
• Yelp
• Facebook

When adding your roofing business information to local directories, look out for additional opportunities to optimize your profile, such as adding your logo, images of your work, your social media profiles, and your website link.

Example: Kris Konstruction

Directory: Bing

Note: Has all of the basics, business name, phone number, address, images, category, website URL, directions, and hours of operation.

6. Get Reputable Backlinks

A backlink is a link to your roofing website from another website. It’s a great way to build domain authority and credibility with Google. When Google notices a website being interacted with or linked to from other reputable websites, it signals to them that the website in question is an expert and authoritative figure in the community in question and will push your roofing business higher in search results. Remember, the higher your business appears in search, the higher the chance of a searcher looking for roofing service will click on your website and give you a call for service.

Do you know how many links you have associated with your site? Or what the domain authority of your website is?

If not, check out Moz or Ahrefs to figure that out. Both are great tools that can provide insight into the current state of your business’s link profile.

Blue Corona Helps Roofers Increase Leads & Sales From Google

Blue Corona’s SEO services for roofers have helped roofing companies big and small grow their business by getting found on the first page of Google results.

If you’re interested in learning more about how we can help you grow your business, send us a message.