Choosing the right keywords is a critically important aspect of an SEO campaign. Typically, it starts during the website audit process and continues for the life of an ongoing SEO campaign. Unfortunately, not everyone thinks about your business the same way you do, so choosing the right keywords can be more difficult than you think! Blue Corona has developed a number of special, proprietary keyword research and selection tools that, combined with our experience, make intelligently choosing the best keywords much easier than any alternative method we’ve found (and we’ve analyzed A LOT of keyword research frameworks!).
Our keyword selection process involves creating a matrix where the optimal keywords are chosen based on the economics of your business (the value of a click on XYZ term), the search volume for various keywords, the competition, and your goals, budget and timeline. For example, if your timeline for SEO results is short, you should choose high-value keywords that have search volume associated with them, but that are not so competitive that you cannot rank for them within your allotted time frame.
Contact us to learn more about how to select the right keywords for your business and/or get a free SEO analysis of your website!