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You Down With OTT?
In this 60-minute webinar, we discuss the differences between OTT and cable TV, the impacts of brand marketing campaigns on lower-funnel strategies like PPC, and how contractors are leveraging OTT ads to drive leads year-round.
- 9:53 – 12:57: An overview of OTT ads and streaming TV
- 13:06 – 14:47: Why OTT advertising is more effective than TV
- 15:09 – 16:09: OTT demographic targeting
- 16:11 – 19:30: Do Alexa and Siri listen to us?
- 21:57 – 24:46: How a strong brand impacts your overall marketing performance
- 25:57 – 28:07: Tracking OTT via Brand Left and OTT-assisted leads
- 28:08 – 30:09: How to leverage OTT to build brand awareness and drive leads year-round
- 30 – 50: Q&A with Blue Corona’s OTT advertising experts