In this 60-minute webinar, we discuss the differences between OTT and cable TV, the impacts of brand marketing campaigns on lower-funnel strategies like PPC, and how contractors are leveraging OTT ads to drive leads year-round.
Highlights
9:53 – 12:57: An overview of OTT ads and streaming TV
13:06 – 14:47: Why OTT advertising is more effective than TV
15:09 – 16:09: OTT demographic targeting
16:11 – 19:30: Do Alexa and Siri listen to us?
21:57 – 24:46: How a strong brand impacts your overall marketing performance
25:57 – 28:07: Tracking OTT via Brand Left and OTT-assisted leads
28:08 – 30:09: How to leverage OTT to build brand awareness and drive leads year-round
30 – 50: Q&A with Blue Corona’s OTT advertising experts
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
