Media Buying & Planning Services for Home Service Companies
Mass Media Is Complicated, But It Doesn’t Have to Be
For home service companies, the media buying and planning process—that is, planning, creating, and purchasing TV commercials, radio spots, OTT ads, and billboards—can be complicated. Blue Corona simplifies this process for you by acting as your dedicated team to plan, negotiate, buy, create, and launch your mass media campaigns.
Ready to take your marketing to the next level? Contact us online to learn more about how you can increase leads and sales and differentiate your brand in your local markets with Blue Corona’s media buying and planning services for home service companies.
What’s Included in Our Media Buying & Planning Services for Home Service Companies
Blue Corona handles the entire media buying and planning process for you, from recommended platforms to maximize your company’s visibility to tracking website visits, leads, and revenue generated.
1.) Business Intake
Our team will complete a thorough intake of your business and your marketing objectives. This gives us insights into the goals you’d like to achieve from your advertising investment and allows us to better guide you through the media planning and buying process. Everything we do is backed by data and comes from the perspective of a business owner. We always have your best interests in mind.
After gaining an understanding of your goals and objectives, our team will then research the most efficient ways to reach your target audience through both traditional advertising channels (TV, radio, billboards, etc.) and digital channels (OTT or over the top).
3.) Media Buying Negotiation
Traditional advertising can be expensive for local home service companies. You get more buying power through Blue Corona’s strategic relationships with media providers, which saves you money on your advertising spots.
4.) Buying & Management
We place the media buy for you and manage your campaigns completely. Using our customized tracking and analytics integration, you also get more detailed reporting into the performance of your media buys than ever before by connecting your traditional advertising to your digital marketing campaigns—from impressions to new revenue.
Types of Media Buys
OTT Advertising (Over-the-Top)
Blue Corona offers OTT advertising for home service companies. OTT platforms like YouTube TV, Hulu Live, Disney+, Peacock, and other streaming services are rapidly growing, adding more and more subscribers by the year. Today, nearly 20 million U.S. homes (and counting) are watching television over the air, not through their antennas.
This presents a unique opportunity for local businesses that rely on a specific demographic as customers. Unlike broadcast television, OTT provides more detailed demographics of their users. OTT advertising for home service companies gives you the ability to market to your specific and most profitable audiences: homeowners, age of home, occupant age, gender, annual income, business owners, and more. We help you define your audience and manage your OTT advertising to reach its maximum potential.
Looking to differentiate your brand and instantly connect with thousands of viewers or listeners? TV and radio spots are an ideal ad space to build a brand. Blue Corona will help you create the perfect media mix needed to achieve your goals, whether it’s increasing leads and sales, hiring new staff members, or simply growing your brand’s visibility.
A complement to other forms of marketing, billboards generate hundreds of thousands of impressions in your community. Blue Corona will handle your entire out-of-home advertising campaign, including negotiating, buying, and designing your billboards. This includes:
Permanent billboards located in high-traffic areas
Rotational bulletins for a smaller, more affordable media buy
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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