Media Buying & Planning Services for Home Service Companies

Mass Media Is Complicated, But It Doesn’t Have to Be

For home service companies, the media buying and planning process—that is, planning, creating, and purchasing TV commercials, radio spots, OTT ads, and billboards—can be complicated. Blue Corona simplifies this process for you by acting as your dedicated team to plan, negotiate, buy, create, and launch your mass media campaigns.

Ready to take your marketing to the next level? Contact us online to learn more about how you can increase leads and sales and differentiate your brand in your local markets with Blue Corona’s media buying and planning services for home service companies.

What’s Included in Our Media Buying & Planning Services for Home Service Companies

Blue Corona handles the entire media buying and planning process for you, from recommended platforms to maximize your company’s visibility to tracking website visits, leads, and revenue generated.

1.) Business Intake

Our team will complete a thorough intake of your business and your marketing objectives. This gives us insights into the goals you’d like to achieve from your advertising investment and allows us to better guide you through the media planning and buying process. Everything we do is backed by data and comes from the perspective of a business owner. We always have your best interests in mind.

2.) Market Research, Budget & Platform Recommendations

After gaining an understanding of your goals and objectives, our team will then research the most efficient ways to reach your target audience through both traditional advertising channels (TV, radio, billboards, etc.) and digital channels (OTT or over the top).

3.) Media Buying Negotiation

Traditional advertising can be expensive for local home service companies. You get more buying power through Blue Corona’s strategic relationships with media providers, which saves you money on your advertising spots.

4.) Buying & Management

We place the media buy for you and manage your campaigns completely. Using our customized tracking and analytics integration, you also get more detailed reporting into the performance of your media buys than ever before by connecting your traditional advertising to your digital marketing campaigns—from impressions to new revenue.

Types of Media Buys

OTT Advertising (Over-the-Top)

Blue Corona offers OTT advertising for home service companies. OTT platforms like YouTube TV, Hulu Live, Disney+, Peacock, and other streaming services are rapidly growing, adding more and more subscribers by the year. Today, nearly 20 million U.S. homes (and counting) are watching television over the air, not through their antennas.

This presents a unique opportunity for local businesses that rely on a specific demographic as customers. Unlike broadcast television, OTT provides more detailed demographics of their users. OTT advertising for home service companies gives you the ability to market to your specific and most profitable audiences: homeowners, age of home, occupant age, gender, annual income, business owners, and more. We help you define your audience and manage your OTT advertising to reach its maximum potential.

Learn more about OTT advertising for home service companies.

TV & Radio Spots

Looking to differentiate your brand and instantly connect with thousands of viewers or listeners? TV and radio spots are an ideal ad space to build a brand. Blue Corona will help you create the perfect media mix needed to achieve your goals, whether it’s increasing leads and sales, hiring new staff members, or simply growing your brand’s visibility.

Learn more about TV and radio advertising for home service companies.

Billboards & Outdoor Advertising

A complement to other forms of marketing, billboards generate hundreds of thousands of impressions in your community. Blue Corona will handle your entire out-of-home advertising campaign, including negotiating, buying, and designing your billboards. This includes:

• Digital billboards
• Permanent billboards located in high-traffic areas
• Rotational bulletins for a smaller, more affordable media buy

Learn more about billboards for home service companies.

The Home Service Industry’s Leader for Media Buying & Planning Services

At Blue Corona, we have a passion for growing businesses that serve their communities. As the leader in home services marketing, we offer white glove media buying and planning services for:

Start Planning Your Media Buys Today with Blue Corona

Ready to take your advertising to the next level? Contact us online to learn more about our media buying and planning services for home service companies!