Pay-Per-Click (PPC) Advertising for Home Inspectors
PPC Management Services that Increase Leads & Booked Home Inspections
has changed in today’s digital age. What was once an industry dominated by realtor referrals and word of mouth, home inspection companies are turning to digital marketing to generate more website traffic, leads, and booked inspections. If you’re tasked with growing leads and sales for your business, you need to invest in PPC advertising for home inspectors to beat your competitors online.
Today, there are nearly 100,000 searches per month for home inspections and related search terms on Google. Home inspector pay-per-click (PPC) advertising services position your company where today’s homeowners and prospective buyers are: online.
Blue Corona Is a Google Premier Partner & Microsoft Advertising Partner
Blue Corona’s PPC management services for home inspectors help you increase leads and booked inspections by connecting your business with qualified buyers, all the while managing your campaigns to lower your CPC (cost-per-click) and CPL (cost-per-lead).
Our team of PPC analysts is a Google Premier Partner and has been recognized in the top 3% of Google Partner agencies. We’re also a Microsoft Advertising partner who’s experienced in growing home services businesses online via paid search campaigns.
Schedule a Marketing Consultation
Ready to start growing your sales?
to learn more about our home inspection PPC advertising services and we can help you grow your business.
Digital Competitive Analysis
A thorough review of your current PPC campaigns:
- Completing a market analysis of your market and the home inspection industry
- Identifying local competitors currently investing in PPC with greater ad visibility
- Analyzing search terms (keywords), monthly search volumes, and estimated ad spend for your market
- Creating and setting revenue and cost-per-lead goals
Custom, Data-Driven Ads
Custom PPC campaigns built by Blue Corona's PPC analysts:
- Researching keywords to find what and how your customers search for home inspectors near them
- Creating PPC ad copy and creatives for that produce more clicks and website traffic
- Split-testing ad copy and creatives to continually improve campaign performance
- Competitor research on ad copy and creatives
PPC Ad Tracking & Analytics
You get transparent data, complete with proactive campaign insights:
- Phone call tracking for every campaign
- Keyword-level reporting that shows what keywords are driving the most qualified leads
- Campaign tracking to optimize your cost-per-click
- Campaign conversion rate tracking, including web forms, chat submissions, and phone calls from every PPC campaign
- Revenue attribution
PPC Campaign Management (Ongoing)
PPC for home inspectors is not a "set it and forget it" strategy:
- Monthly management of your Google Ads and Microsoft Advertising campaigns
- Managing and tweaking keyword bids for every campaign
- Managing your campaigns towards top impression shares, click-through-rate (CTR), and cost-per-click (CPC)
- Negative keyword building to remove unqualified traffic from consuming your monthly budget
Multiple Paid Search Campaigns
A custom strategy built to exceed your company's growth goals that include multiple paid search campaigns:
- Search ads on Google Ads and Microsoft Advertising, giving your company greater visibility at the top of search engine results
- Display ads to target consumers that don't yet know about your company
- Retargeted ads (remarketing) to stay top of mind with previous website visitors
- Social media marketing campaigns on Facebook, LinkedIn, Instagram, and more
- Google Local Services ads management
- Nextdoor advertising
Dedicated Team of Home Inspector Marketers
A unique team dedicated to helping you increase leads and sales from the web:
- Account director
- Account manager
- PPC analyst
- PPC specialist
- QA specialist
- Copywriter
- Web designer
- Web developer
- Call tagging specialist
- And more
Why Choose Blue Corona To Manage Your Pay-Per-Click Campaigns?
PPC marketing is a cost-effective and tried-and-true strategy to generate more website traffic, leads, and sales. When you partner with Blue Corona as your PPC management company, you get:
Get Found, Get Noticed, and Get Leads with Digital Marketing Services from a Top Internet Marketing Company
People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Nearly 400 companies rely on Blue Corona to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for you.
Your Website Is Your #1 Sales & Marketing Tool
Your website is the number one sales and marketing tool at your disposal, if it attracts visitors and can be found online. How does your website measure up?
Which Online Marketing Services Are Right for My Business?
We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like SEO, PPC, Local Services ads, email, and social media are a must.
Which services are best for your business depends on a few things:
- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest.
Why Clients Say Blue Corona Is the Best Digital Marketing Company
If you just typed “digital marketing companies near me” in Google and picked the one closest to your business, you may have made a mistake (unless it’s us, of course). We’ve helped companies large and small all over the USA—and we can help yours, too.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs.
The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
- You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
- You’ll own all your deliverables, including your website. Some cheap digital marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
- You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Transform Your Online Presence into a Lead-Generating Machine
Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, it’s a virtual sales rep with a built-in sales funnel (and if it’s not, it should be!). But, no matter how great your website is, it can’t generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that works—transforming your web presence into a lead generation empire!
Achieve Measurable Results with Targeted Digital Marketing Services
How much will working with Blue Corona help your business? It’s the question every prospective client wants to know, but it’s difficult to (intelligently) answer without some level of initial analysis. There are a lot of variables to consider, including:
- Your industry
- Your current website
- The competitive landscape in your market
- And more!
Partner with Blue Corona for the Best Digital Marketing Services Home Service Companies Can Find
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or send us a message online.
Industries We Serve
Include but are not limited to:
- Contractors
- Construction Companies
- Electricians
- Fire Protection
- Flooring Companies
- Home Service Franchises
- Home Builders
- Home Inspection Companies
- HVAC Companies
- Garage Door Companies
- Gutter Companies
- Insulation Companies
- Landscapers
- Moving Companies
- Painting Companies
- Plumbers
- Remodelers
- Roofers
- Pest Control
- Siding Companies
- Solar Companies
- Storage Companies
- Window and Door Companies
Digital Marketing Services FAQ
What is digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing for home service companies—also known as online marketing for home service companies—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and repeat customers.
Why invest in digital marketing for home service companies?
About 97% of consumers in the U.S. search the internet to find and hire a home service business. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
What home service digital marketing services do you provide?
We provide full-suite home service digital marketing, including SEO, website design, PPC, Local Services advertising, social media, email marketing, instant website chat services via Blue Corona Chat, analytics and tracking, OTT advertising, and more.
Which online marketing services are best for my business?
Most companies will need website design and a customized tracking and analytics integration to lay a rock-solid digital foundation. Then, SEO, PPC, and Local Services advertising are strategically layered into their marketing mix as "core services." Beyond that, which services are best for your business depends on a few things, including your budget, your goals, your product/service, and your target audience, among other factors.
How much do digital marketing services cost?
Depending on the package you choose, marketing services can run anywhere from $3,500 per month up to $10,000 per month. At Blue Corona, every home services digital marketing package is customized to fit our clients' sales goals, marketing needs, and wants.
What is inbound marketing?
Inbound marketing refers to marketing strategies such as content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media that attract or pull prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, trade shows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for qualifying clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call. The most important thing to note is that we are data-driven at our core. That means our account managers present transparent reporting and metrics throughout the entire marketing funnel...from impressions to sales.
Partnerships & Awards
Why Select Blue Corona Over Other Home Inspection Marketing Agencies?
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own your ad creatives. Some PPC management companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll optimize your marketing costs. All your PPC ads are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You’ll have peace of mind knowing that we will bend over backward for you. We believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes a PPC specialist, a PPC marketing analyst, and a web designer/developer to grow your local search visibility.
- You get detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line.
