Connect with More Local Customers with Local SEO for Home Service Franchises
Home service franchise organizations face unique challenges when it comes to digital marketing, particularly local SEO. Unlike single-location businesses, franchisors must manage multiple business locations—sometimes hundreds. Local SEO, or local search engine optimization, is the number one way to improve the performance of your franchise marketing campaigns:
Increase your franchisee’s website rankings on search engine results pages like Google, Bing, and Yahoo!
Drive more traffic to your corporate website and franchisees’ websites from the local pack (maps listings) on search engines
Help mobile users more easily find and access your franchise websites
Ensure your franchise locations are found on Google Maps, Apple Maps, and other navigational apps
Why Local SEO for Matters for Home Service Franchises
In today’s digital age, customers search, and buy, local:
97% of people learn more about a local company online than anywhere else?
“Near me tonight/today” type searches grew by more than 900% over two years
92% of searchers will pick businesses on the first page of local search results
Local searches result in purchases 28% of the time
If your franchisees are not investing in local SEO services, each location is missing out on leads and sales to your competitors—guaranteed.
What Is Local SEO?
Local SEO is an acronym for local search engine optimization. It’s the process of updating and optimizing your company’s website and off-site ranking factors to rank higher on search engines. Similar to traditional SEO for home service franchises, local SEO helps your franchise network:
Increases its visibility in organic search results
Outrank its local competitors and nationwide competitors (on a local scale)
Generate more organic traffic to your corporate website and franchisee websites
Increase leads and sales from within a specific service area
The best local SEO campaigns for home service franchise organizations increase your leads and sales from neighboring customers.
Think of local SEO like the modern phone book. While the calls you receive from the Yellow Pages are few and far between (if you get any at all), local SEO helps you generate more calls and online contact forms from the websites you manage.
Local SEO Services for Franchises: Packages & What’s Included
Looking for a customized marketing strategy that will uplift your entire franchise network? Blue Corona offers fully customized local SEO services for home service franchises. Our local SEO services include a variety of local SEO strategies and deliverables, including:
COMPLETING A LOCAL COMPETITOR ANALYSIS
Completing a market analysis of your service areas, including all franchisee locations you’re interested in including in your local SEO services
Finding local competitors currently outranking you on the web for your franchise’s services
Analyzing search terms, monthly search volumes, and more in your market
BUILDING AND MONITORING LOCAL CITATIONS
Auditing citations across all relevant online directories, for every franchise location
Editing all local citations to include the right name-address-phone number (NAP citations)
PUBLISHING AND OPTIMIZING LOCALIZED WEBSITE CONTENT
Performing continual keyword research to find what and how your customers are searching for your services in each market you operate in
Publishing locally targeted website content that improves your local search rankings and provides a seamless user experience
Adding microdata to your website (schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
Optimizing landing pages on a continual basis
OPTIMIZING AND MANAGING YOUR GOOGLE MY BUSINESS ACCOUNT
Optimizing your franchisee’s Google My Business pages for their business address and phone number
Claiming your Google Maps listing
Optimizing your Google My Business page for backlinks
Optimizing your business hours and services on Google My Business
TRACKING YOUR CAMPAIGNS
Monitoring your keyword rankings, organic traffic, calls, and leads
Monitoring the keywords rankings of your competitors
Monitoring your top three local competitors in each market
ANALYTICS TRACKING AND REPORTING
Installing and monitoring advanced Google Analytics tracking
Setting up and monitoring tracked phone lines for your campaigns
Providing detailed reports on how our services are impacting your business overall
Learn More About How Local SEO Services for Franchises
Blue Corona specializes in providing the best local SEO services for home service businesses. No matter if you’re the proud owner of a single franchise location, own multiple locations, or are a franchisor searching for a single company to manage each of your local SEO campaigns, you’ve come to the right place.
An award-winning digital marketing company, we’ve worked with franchises in the HVAC industry, plumbing industry, moving, and more! Our team has the skills and home services expertise to take your franchise organization to the next level.
Let’s Get Started
Give us a call or contact us online for more information about our local SEO services for home service companies!
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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