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Local SEO Services for Home Service Franchises
Connect with More Local Customers with Local SEO for Home Service Franchises
Home service franchise organizations face unique challenges when it comes to digital marketing, particularly local SEO. Unlike single-location businesses, franchisors must manage multiple business locations—sometimes hundreds. Local SEO, or local search engine optimization, is the number one way to improve the performance of your franchise marketing campaigns:
- Increase your franchisee’s website rankings on search engine results pages like Google, Bing, and Yahoo!
- Drive more traffic to your corporate website and franchisees’ websites from the local pack (maps listings) on search engines
- Help mobile users more easily find and access your franchise websites
- Ensure your franchise locations are found on Google Maps, Apple Maps, and other navigational apps
Why Local SEO for Matters for Home Service Franchises
In today’s digital age, customers search, and buy, local:
- 97% of people learn more about a local company online than anywhere else?
- “Near me tonight/today” type searches grew by more than 900% over two years
- 92% of searchers will pick businesses on the first page of local search results
- Local searches result in purchases 28% of the time
If your franchisees are not investing in local SEO services, each location is missing out on leads and sales to your competitors—guaranteed.
What Is Local SEO?
Local SEO is an acronym for local search engine optimization. It’s the process of updating and optimizing your company’s website and off-site ranking factors to rank higher on search engines. Similar to traditional SEO for home service franchises, local SEO helps your franchise network:
- Increases its visibility in organic search results
- Outrank its local competitors and nationwide competitors (on a local scale)
- Generate more organic traffic to your corporate website and franchisee websites
- Increase leads and sales from within a specific service area
The best local SEO campaigns for home service franchise organizations increase your leads and sales from neighboring customers.
Think of local SEO like the modern phone book. While the calls you receive from the Yellow Pages are few and far between (if you get any at all), local SEO helps you generate more calls and online contact forms from the websites you manage.
Local SEO Services for Franchises: Packages & What’s Included
Looking for a customized marketing strategy that will uplift your entire franchise network? Blue Corona offers fully customized local SEO services for home service franchises. Our local SEO services include a variety of local SEO strategies and deliverables, including:
COMPLETING A LOCAL COMPETITOR ANALYSIS
- Completing a market analysis of your service areas, including all franchisee locations you’re interested in including in your local SEO services
- Finding local competitors currently outranking you on the web for your franchise’s services
- Analyzing search terms, monthly search volumes, and more in your market
BUILDING AND MONITORING LOCAL CITATIONS
- Auditing citations across all relevant online directories, for every franchise location
- Editing all local citations to include the right name-address-phone number (NAP citations)
- Creating new citations
- Discovering more local citation opportunities
- Managing and monitoring local listings
PUBLISHING AND OPTIMIZING LOCALIZED WEBSITE CONTENT
- Performing continual keyword research to find what and how your customers are searching for your services in each market you operate in
- Publishing locally targeted website content that improves your local search rankings and provides a seamless user experience
- Adding microdata to your website (schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
- Optimizing landing pages on a continual basis
OPTIMIZING AND MANAGING YOUR GOOGLE MY BUSINESS ACCOUNT
- Optimizing your franchisee’s Google My Business pages for their business address and phone number
- Claiming your Google Maps listing
- Optimizing your Google My Business page for backlinks
- Optimizing your business hours and services on Google My Business
TRACKING YOUR CAMPAIGNS
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top three local competitors in each market
- And more
ANALYTICS TRACKING AND REPORTING
- Installing and monitoring advanced Google Analytics tracking
- Setting up and monitoring tracked phone lines for your campaigns
- Providing detailed reports on how our services are impacting your business overall
Learn More About How Local SEO Services for Franchises
Blue Corona specializes in providing the best local SEO services for home service businesses. No matter if you’re the proud owner of a single franchise location, own multiple locations, or are a franchisor searching for a single company to manage each of your local SEO campaigns, you’ve come to the right place.
An award-winning digital marketing company, we’ve worked with franchises in the HVAC industry, plumbing industry, moving, and more! Our team has the skills and home services expertise to take your franchise organization to the next level.
Let’s Get Started
Give us a call or contact us online for more information about our local SEO services for home service companies!
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.