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Author Archives: Ben Landers

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Ben Landers President & CEO
August 29, 2017

Sales are the lifeblood of every business, but you can't get sales without leads. Every business owner recognizes this;…

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Ben Landers President & CEO
August 27, 2016

At Blue Corona, we know a lot about HVAC websites and plumbing websites. Back in 2013, we used our…

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Ben Landers President & CEO
January 19, 2016

When it comes to online marketing, most business owners take a tactical approach, rather than a strategic one. Instead…

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Ben Landers President & CEO
November 12, 2015

Who Said “Content Is King?” “Content is king” comes from an article Bill Gates wrote on Microsoft’s website in January…

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Ben Landers President & CEO
October 20, 2015

If you’re serious about building a successful home services business, you can’t rely on word of mouth or even…

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Ben Landers President & CEO
February 27, 2015

Lexie offered a confession earlier this month. Well, I have one too—I'm addicted to obscure 80's movies, and I'm not…

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Ben Landers President & CEO
September 12, 2014

It's HVAC week at Blue Corona! While Sean Coleman, Jill Singhaus, and Amanda O'Dell put the vibe out at HVACR Comfortech…

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Ben Landers President & CEO
August 7, 2014

Go to Google Trends and search "analytics" and you'll see that interest in the topic took off like a rocket…

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Ben Landers President & CEO
July 11, 2014

What separates great companies from the rest of the pack? Sometimes it's superior technology, as is the case with…

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Ben Landers President & CEO
July 3, 2014

I'm a digital marketing and analytics expert, but I've got a confession to make. The journey to exceptional marketing…

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Ben Landers President & CEO
August 26, 2013

If you're like most business owners, when you see or hear the phrase "big data," you probably think it…

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Ben Landers President & CEO
July 5, 2013

Being serious all the time can be exhausting, so this past June, Blue Corona's content marketing team decide to…

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Ben Landers President & CEO
May 27, 2013

For local home service businesses, not many advertising and marketing strategies can beat the web. It doesn't matter whether…

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Ben Landers President & CEO
February 14, 2013

Bootstrapping a small business from an idea into a multimillion dollar company is the very definition of the word…

Ben Landers President & CEO
January 7, 2013

Think about the following scenarios: the clueless driver doing 35 mph in the left lane (when the speed limit…

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Ben Landers President & CEO
December 26, 2012

Word on the SEO street is that Google is at it again. For what seems like the millionth time…

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Ben Landers President & CEO
December 12, 2012

“Why are we spending billions on outdoor media when half of drivers aren’t even looking at the f#%king road—they’re…

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Ben Landers President & CEO
November 11, 2012

We are in the midst of a marketing revolution. As consumers turn from "traditional" forms of media (magazines, newspapers,…

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