Author Archives: Ben Landers
F.A.C.T.S. - Found, Accessible, Content, Trust, Synced In a previous life, I worked for a home service company. We…
In early March, in the wake of COVID-19, hundreds of thousands of companies went remote. They went from working…
“How am I being outranked by a much smaller competitor?” This is a question we get all the time…
If you sell products or services to other businesses, it’s time to update your marketing strategy for a new…
Sales are the lifeblood of every business, but you can't get sales without leads. Every business owner recognizes this;…
At Blue Corona, we know a lot about HVAC websites and plumbing websites. Back in 2013, we used our…
When it comes to online marketing, most business owners take a tactical approach, rather than a strategic one. Instead…
If you’re a small business owner looking to get more leads and sales from the web, you might be…
Who Said “Content Is King?” “Content is king” comes from an article Bill Gates wrote on Microsoft’s website in January…
If you’re serious about building a successful home services business, you can’t rely on word of mouth or even…
There’s a local branch of a pretty popular restaurant chain—Not Your Average Joe's—near my online marketing company’s headquarters in…
Too many companies treat customer service as an afterthought, and they're making a terrible mistake. The #1 most effective…
Lexie offered a confession earlier this month. Well, I have one too—I'm addicted to obscure 80's movies, and I'm not…
It's HVAC week at Blue Corona! While Sean Coleman, Jill Singhaus, and Amanda O'Dell put the vibe out at HVACR Comfortech…
Go to Google Trends and search "analytics" and you'll see that interest in the topic took off like a rocket…
What separates great companies from the rest of the pack? Sometimes it's superior technology, as is the case with…
I'm a digital marketing and analytics expert, but I've got a confession to make. The journey to exceptional marketing…
When business owners ask me, "what's the ROI of social media?" it's often a not-so-subtle hint that they believe that…
If you're like most business owners, when you see or hear the phrase "big data," you probably think it…
Being serious all the time can be exhausting, so this past June, Blue Corona's content marketing team decide to…
Even though some people might refer to it as the fanny pack of the online marketing world (I think it's…
For local home service businesses, not many advertising and marketing strategies can beat the web. It doesn't matter whether…
Bootstrapping a small business from an idea into a multimillion dollar company is the very definition of the word…
Think about the following scenarios: the clueless driver doing 35 mph in the left lane (when the speed limit…
Word on the SEO street is that Google is at it again. For what seems like the millionth time…
“Why are we spending billions on outdoor media when half of drivers aren’t even looking at the f#%king road—they’re…
We are in the midst of a marketing revolution. As consumers turn from "traditional" forms of media (magazines, newspapers,…
When it comes to B2B pay per click (PPC) advertising, no one can touch Google AdWords when it comes…
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Gaithersburg, MD 20879
