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Author Archives: Tara Gasparovic
As of April 21st, 2015, mobile-friendliness is now a ranking factor.
Should you invest in Thumbtack, HomeAdvisor, Angie's List or another pay per lead service?
Strategies needed to get on top of search engine results.
Is pay per click (PPC) effective for small companies?




There are just a few short days left in 2013—the year of government furloughs, wrecking balls, and a royal…


Google is making big changes once again. About a month ago, Google rolled out Hummingbird, the new algorithm for…


When managing a pay-per-click (PPC) campaign, there’s nothing more frightening than searching for your ad on Google to find…


There are few things I love more than pay per click-specific landing pages. Aside from the return of fall…


By now I’m sure you’ve noticed that the world has gone mobile. Smartphones are at the center of our…
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