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Author Archives: Tara Gasparovic

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Tara Gasparovic Account Director
December 23, 2013

There are just a few short days left in 2013—the year of government furloughs, wrecking balls, and a royal…

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Tara Gasparovic Account Director
October 31, 2013

Google is making big changes once again. About a month ago, Google rolled out Hummingbird, the new algorithm for…

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Tara Gasparovic Account Director
October 24, 2013

When managing a pay-per-click (PPC) campaign, there’s nothing more frightening than searching for your ad on Google to find…

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Tara Gasparovic Account Director
October 15, 2013

There are few things I love more than pay per click-specific landing pages. Aside from the return of fall…

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Tara Gasparovic Account Director
October 3, 2013

By now I’m sure you’ve noticed that the world has gone mobile. Smartphones are at the center of our…