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Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google…
In January, AdWords announced a change to how phone numbers are displayed in ads. Location extensions, which show a…
You’re a business owner who wants your company to be found online. When you call an online marketing company…
Let’s start at the beginning for this question that many business owners ask: What is brand bidding? Brand bidding…
This is a common question we receive from business owners interested in getting the most out of their marketing…
We’ve seen a lot of spooky mistakes in paid search campaigns—and those mistakes really add up to misspent budget…
If you’re a small business owner considering paid search ads, you may be wondering how pay-per-click (PPC) works and…
For the final day of SMX, the SEM track was made up a number of smaller sessions. So rather…
AdWords Scripts are a powerful tool to automate a lot of PPC tasks to improve your organization and time…
What is an ideal AdWords account structure? How granular should you make your campaigns? These are questions that often…
The keynote speakers for SMX were Google’s Jerry Dischler, the VP of Product Management for AdWords, and Babak Pahlavan,…
There are not enough hours in the day for PPC managers. It is great to hear that this is…
2016 has seen some of the biggest changes to the PPC marketplace in recent memory. It has been a…
Nine billion. It seems like there’s that and many more ads on Google. Hence the title of this session at…
This may surprise you, but as a business owner, the one question you should ask a prospective pay-per-click (PPC)…
Hilariously, when I was searching for statistics about the second page of Google search results for this article, I…
Use Location Extensions to Show AdWords Ads in Google Local Pack Results One of our clients emailed us this…
Feb. 24 - Updated content and commentary below original content When the news broke that Google is removing ads…
Customer reviews are one of the biggest driving point of sales. Unfortunately, PPC ads don't have room for multiple…
Without a doubt every business owner starts an advertising campaign with the goal of generating sales. However, you should be…
New Pay Per Click advertisers tend to optimize their paid search ads solely around Click-Thru-Rate (CTR). Then they read…
Recently, I've attended quite a few seminars talking about internet marketing, social media marketing and other techniques to help…
If you own a business, you've no doubt received thousands of emails in the past month with one of…
A new sheriff is coming to town and her name is Bing! Whether they're selling paid search advertising (pay…
Somewhere out there in small business owner land the following has just happened: - Small business owner (SBO) builds…
We just finished creating a series of case studies for the Bottled Water Industry, but they are applicable across…
A big step in the SEO process is picking your keywords. What do you think a prospective customer would…
Great advertising strategies - those that produce measurable and profitable results - are hard to find, and they only…
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