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UPDATE: JUNE 18, 2020 Google has begun dispersing COVID-19 Google Ads credits to eligible advertisers. Qualifying businesses who…
In early March, in the wake of COVID-19, hundreds of thousands of companies went remote. They went from working…
Pay per click advertising is one of the best marketing investments you can make in 2020 and beyond. Not…
At this very moment, you’re being tracked. In real life, this is illegal, and is called stalking. Online, this…
At some point in their lives, everyone needs a good lawyer. Everyone. But you know that already. I'm betting…
Have you ever wondered if your marketing campaigns were productive towards your company goals? Do you know how your…
Pay-per-click advertising is one of the best ways to funnel qualified traffic to your website. If you’re having trouble…
In January, AdWords announced a change to how phone numbers are displayed in ads. Location extensions, which show a…
You’re a business owner who wants your company to be found online. When you call an online marketing company…
Let’s start at the beginning for this question that many business owners ask: What is brand bidding? Brand bidding…
This is a common question we receive from business owners interested in getting the most out of their marketing…
We’ve seen a lot of spooky mistakes in paid search campaigns—and those mistakes really add up to misspent budget…
If you’re a small business owner considering paid search ads, you may be wondering how pay-per-click (PPC) works and…
For the final day of SMX, the SEM track was made up a number of smaller sessions. So rather…
AdWords Scripts are a powerful tool to automate a lot of PPC tasks to improve your organization and time…
What is an ideal AdWords account structure? How granular should you make your campaigns? These are questions that often…
The keynote speakers for SMX were Google’s Jerry Dischler, the VP of Product Management for AdWords, and Babak Pahlavan,…
There are not enough hours in the day for PPC managers. It is great to hear that this is…
2016 has seen some of the biggest changes to the PPC marketplace in recent memory. It has been a…
Nine billion. It seems like there’s that and many more ads on Google. Hence the title of this session at…
This may surprise you, but as a business owner, the one question you should ask a prospective pay-per-click (PPC)…
Hilariously, when I was searching for statistics about the second page of Google search results for this article, I…
Use Location Extensions to Show AdWords Ads in Google Local Pack Results One of our clients emailed us this…
Feb. 24 - Updated content and commentary below original content When the news broke that Google is removing ads…
Customer reviews are one of the biggest driving point of sales. Unfortunately, PPC ads don't have room for multiple…
Without a doubt every business owner starts an advertising campaign with the goal of generating sales. However, you should be…
New Pay Per Click advertisers tend to optimize their paid search ads solely around Click-Thru-Rate (CTR). Then they read…
If you're a local business owner, you probably get ten seminar (or webinar) invites a week about how social…
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