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Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google…
Google home services ads have been generating buzz since the concept rolled out back in 2015. It wasn’t until…
Curious how billing will work when running paid ad campaigns through Google AdWords and Bing Ads? As a Google…
In January, AdWords announced a change to how phone numbers are displayed in ads. Location extensions, which show a…
As the owner of an HVAC business, you’re always hungry for more leads. The more leads you get, the…
In relation to paid search campaigns, geofencing is targeting a specific geographic area and serving ads or alerts to…
You’re a business owner who wants your company to be found online. When you call an online marketing company…
Let’s start at the beginning for this question that many business owners ask: What is brand bidding? Brand bidding…
Yes, people do click on paid ads. But while it might be simple to us in how we can…
This is a common question we receive from business owners interested in getting the most out of their marketing…
We’ve seen a lot of spooky mistakes in paid search campaigns—and those mistakes really add up to misspent budget…
If you’re a small business owner considering paid search ads, you may be wondering how pay-per-click (PPC) works and…
For the final day of SMX, the SEM track was made up a number of smaller sessions. So rather…
AdWords Scripts are a powerful tool to automate a lot of PPC tasks to improve your organization and time…
What is an ideal AdWords account structure? How granular should you make your campaigns? These are questions that often…
When display ads are done right, they can greatly help your sales funnel and target customers who may need…
The keynote speakers for SMX were Google’s Jerry Dischler, the VP of Product Management for AdWords, and Babak Pahlavan,…
There are not enough hours in the day for PPC managers. It is great to hear that this is…
2016 has seen some of the biggest changes to the PPC marketplace in recent memory. It has been a…
Do you live in the Charlotte, NC area? Are you a small business owner or digital marketer? Do you…
More likely than not, your law firm has a website—but is your website acting as a lead generator? Maybe…
This may surprise you, but as a business owner, the one question you should ask a prospective pay-per-click (PPC)…
Hilariously, when I was searching for statistics about the second page of Google search results for this article, I…
Are you tired of getting outranked by the competition? It’s time to put a stop to that nonsense. Let’s…
When a homeowner is looking for a local window and door company, one of the first places they turn…
When searching for a local company on Google, you’re most likely using some combination of the “service + city/state”.…
This post is part of our Small Business Week series. Check out blog for more valuable posts for small…
Feb. 24 - Updated content and commentary below original content When the news broke that Google is removing ads…
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