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If you're in the healthcare advertising field, you're used to swimming upstream. You work in a highly regulated environment…
There's a joke in the digital marketing community that aptly sums up why you're having trouble with client acquisition:…
Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google…
As the owner of an HVAC business, you’re always hungry for more leads. The more leads you get, the…
First Things First—What Is Paid Search Advertising? Paid Search, in the very basic form, is a way to pay…
Do you ever click through to the second page of Google's search engine results? No. No one does. In…
At this very moment, you’re being tracked. In real life, this is illegal, and is called stalking. Online, this…
Pretend I'm your marketing director. You've just asked me for my big idea to increase leads and sales, and…
The average solo dental practice needs more than 20 new patients per month (at a minimum) in order to…
Facebook is eliminating ad targeting options that come from third-party data miners, which means you need to rethink your…
Updated 9/6/18 to reflect new information from Google. Recently, Google has rebranded their Home Services Ads as Google Local…
At some point in their lives, everyone needs a good lawyer. Everyone. But you know that already. I'm betting…
Yes, people do click on paid ads, in fact, on average, 41% of clicks go to the top 3…
Have you ever wondered if your marketing campaigns were productive towards your company goals? Do you know how your…
Pay-per-click advertising is one of the best ways to funnel qualified traffic to your website. If you’re having trouble…
Google Home Service Ads are now called Local Services Ads. Learn the most up-to-date information on Google Local Services…
Curious how billing will work when running paid ad campaigns through Google AdWords and Bing Ads? As a Google…
In January, AdWords announced a change to how phone numbers are displayed in ads. Location extensions, which show a…
In relation to paid search campaigns, geofencing is targeting a specific geographic area and serving ads or alerts to…
You’re a business owner who wants your company to be found online. When you call an online marketing company…
Let’s start at the beginning for this question that many business owners ask: What is brand bidding? Brand bidding…
Yes, people do click on paid ads. But while it might be simple to us in how we can…
This is a common question we receive from business owners interested in getting the most out of their marketing…
We’ve seen a lot of spooky mistakes in paid search campaigns—and those mistakes really add up to misspent budget…
If you’re a small business owner considering paid search ads, you may be wondering how pay-per-click (PPC) works and…
For the final day of SMX, the SEM track was made up a number of smaller sessions. So rather…
AdWords Scripts are a powerful tool to automate a lot of PPC tasks to improve your organization and time…
What is an ideal AdWords account structure? How granular should you make your campaigns? These are questions that often…
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