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Category Archives: Pay-Per-Click (PPC)

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Spencer Chang PPC Team Lead
May 22, 2019

Updated 5/22/19 to reflect new information from Google.  If you're a local business, you've probably heard of (or at…

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Spencer Chang PPC Team Lead
May 19, 2019

Welcome to Paid Search 101! Advertising used to be simple. In the beginning, you had one medium—print. You paid…

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Betsy McLeod Digital Content Manager
April 27, 2019

If you're in the healthcare advertising field, you're used to swimming upstream. You work in a highly regulated environment…

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Blue Corona Editorial Board
September 14, 2017

Yes, people do click on paid ads, in fact, on average, 41% of clicks go to the top 3…

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Betsy McLeod Digital Content Manager
June 28, 2017

Google Home Service Ads are now called Local Services Ads. Learn the most up-to-date information on Google Local Services…

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Hannah Nelson Organic Team Lead
March 27, 2017

Curious how billing will work when running paid ad campaigns through Google AdWords and Bing Ads? As a Google…

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Hannah Nelson Organic Team Lead
February 19, 2017

In relation to paid search campaigns, geofencing is targeting a specific geographic area and serving ads or alerts to…

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Hannah Nelson Organic Team Lead
January 6, 2017

Yes, people do click on paid ads. But while it might be simple to us in how we can…