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Facebook is eliminating ad targeting options that come from third-party data miners, which means you need to rethink your…
Updated 2/19/18 to reflect new information from Google. Recently, Google has rebranded their Home Services Ads as Google Local…
At this very moment, you’re being tracked. In real life, this is illegal, and is called stalking. Online, this…
If you had the choice, would you buy a car that was built in the 90s, or a car…
There's a joke in the digital marketing community that aptly sums up why you're having trouble getting more legal…
First Things First—What Is Paid Search Advertising? Paid Search, in the very basic form, is a way to pay…
At some point in their lives, everyone needs a good lawyer. Everyone. But you know that already. I'm betting…
Yes, people do click on paid ads, in fact, on average, 41% of clicks go to the top 3…
Do you ever click through to the second page of Google's search engine results? No. No one does. In…
Have you ever wondered if your marketing campaigns were productive towards your company goals? Do you know how your…
Pay-per-click advertising is one of the best ways to funnel qualified traffic to your website. If you’re having trouble…
Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google…
Google Home Service Ads are now called Local Services Ads. Learn the most up-to-date information on Google Local Services…
Curious how billing will work when running paid ad campaigns through Google AdWords and Bing Ads? As a Google…
In January, AdWords announced a change to how phone numbers are displayed in ads. Location extensions, which show a…
As the owner of an HVAC business, you’re always hungry for more leads. The more leads you get, the…
In relation to paid search campaigns, geofencing is targeting a specific geographic area and serving ads or alerts to…
You’re a business owner who wants your company to be found online. When you call an online marketing company…
Let’s start at the beginning for this question that many business owners ask: What is brand bidding? Brand bidding…
Yes, people do click on paid ads. But while it might be simple to us in how we can…
This is a common question we receive from business owners interested in getting the most out of their marketing…
We’ve seen a lot of spooky mistakes in paid search campaigns—and those mistakes really add up to misspent budget…
If you’re a small business owner considering paid search ads, you may be wondering how pay-per-click (PPC) works and…
For the final day of SMX, the SEM track was made up a number of smaller sessions. So rather…
AdWords Scripts are a powerful tool to automate a lot of PPC tasks to improve your organization and time…
What is an ideal AdWords account structure? How granular should you make your campaigns? These are questions that often…
When display ads are done right, they can greatly help your sales funnel and target customers who may need…
The keynote speakers for SMX were Google’s Jerry Dischler, the VP of Product Management for AdWords, and Babak Pahlavan,…
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