Category Archives: Pay Per Click (PPC)
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Google Is Saying Goodbye to Broad Match Modifier in Google Ads As a Search Engine Marketer, I know that…
Remarketing Ads: Stay Top of Mind with Previous Website Visitors A surprising number—sometimes as high as 90%—of visitors on a…
Plumbers Are Differentiating their Companies Online with Display Advertising Display ads are all around us whenever we browse the…
How Restoration Companies Get to the Top of Google Search Results If you're reading this, you already know that…
Updated 09/09/2020 to Reflect New Information from Google & Blue Corona If you own or are in charge…
UPDATE: JUNE 18, 2020 Google has begun dispersing COVID-19 Google Ads credits to eligible advertisers. Qualifying businesses who…
In early March, in the wake of COVID-19, hundreds of thousands of companies went remote. They went from working…
Plumber Advertising Strategies Proven to Increase Leads If you're like most plumbing companies we partner with, you're an expert…
Pay per click advertising is one of the best marketing investments you can make in 2020 and beyond. Not…
If you're a home services provider, you should be taking advantage of Google's Local Services ads. Different than pay…
Pretend I'm your marketing director. You've just asked me for my big idea to increase leads and sales, and…
Do you ever click through to the second page of Google's search engine results? No. No one does. In…
At this very moment, you’re being tracked. In real life, this is illegal, and is called stalking. Online, this…
Welcome to Paid Search 101! Advertising used to be simple. In the beginning, you had one medium—print. You paid…
If you're in the healthcare advertising field, you're used to swimming upstream. You work in a highly regulated environment…
There's a joke in the digital marketing community that aptly sums up why you're having trouble with client acquisition:…
As the owner of an HVAC business, you’re always hungry for more leads. The more leads you get, the…
The average solo dental practice needs more than 20 new patients per month (at a minimum) in order to…
Facebook is eliminating ad targeting options that come from third-party data miners, which means you need to rethink your…
At some point in their lives, everyone needs a good lawyer. Everyone. But you know that already. I'm betting…
Yes, people do click on paid ads, in fact, on average, 41% of clicks go to the top 3…
Have you ever wondered if your marketing campaigns were productive towards your company goals? Do you know how your…
Pay-per-click advertising is one of the best ways to funnel qualified traffic to your website. If you’re having trouble…
Google Home Service Ads are now called Local Services Ads. Learn the most up-to-date information on Google Local Services…
Curious how billing will work when running paid ad campaigns through Google AdWords and Bing Ads? As a Google…
In January, AdWords announced a change to how phone numbers are displayed in ads. Location extensions, which show a…
In relation to paid search campaigns, geofencing is targeting a specific geographic area and serving ads or alerts to…
You’re a business owner who wants your company to be found online. When you call an online marketing company…
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