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Category Archives: Pay-Per-Click (PPC)

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Spencer Chang PPC Team Lead
February 18, 2018

Updated 2/19/18 to reflect new information from Google.  Recently, Google has rebranded their Home Services Ads as Google Local…

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Blue Corona Digital Marketing Team
September 25, 2017

First Things First—What Is Paid Search Advertising? Paid Search, in the very basic form, is a way to pay…

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Joanna Nagle Marketing Specialist
September 14, 2017

Yes, people do click on paid ads, in fact, on average, 41% of clicks go to the top 3…

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Betsy McLeod Digital Marketing Specialist
June 28, 2017

Google Home Service Ads are now called Local Services Ads. Learn the most up-to-date information on Google Local Services…

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Hannah Nelson SEO Team Lead
March 27, 2017

Curious how billing will work when running paid ad campaigns through Google AdWords and Bing Ads? As a Google…

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Hannah Nelson SEO Team Lead
February 19, 2017

In relation to paid search campaigns, geofencing is targeting a specific geographic area and serving ads or alerts to…

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Hannah Nelson SEO Team Lead
January 6, 2017

Yes, people do click on paid ads. But while it might be simple to us in how we can…

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Hannah Nelson SEO Team Lead
September 28, 2016

When display ads are done right, they can greatly help your sales funnel and target customers who may need…