When you’re reading up on how to drive site traffic and boost conversions, it’s easy to get lost in all the technical language and acronyms used in the SEO world. A little vocabulary lesson can help you get more out of your research and help you communicate better with your webmaster and marketing team.
Here’s a rundown of some of the most important SEO terms you should know, along with some tips about why they’re important.
SEO Vocab: “Algorithm Update”
Google’s search rankings are powered by algorithmic formulas that get tweaked frequently, and overhauled occasionally. If you want to stay in their good SEO graces or explain sudden changes in site traffic, recent algorithm changes are a great place to start.
SEO Vocab: “Anchor Text”
The linked words you click while reading content. Optimize anchor text for SEO purposes by using keyword-rich phrases without repeating the same ones constantly.
SEO Vocab: “Citation”
When another website references your company name, address and phone number (NAP, for another vocab term) it’s called a citation. Search engines like to see consistent info in citations from authoritative websites. It proves you’re legit.
SEO Vocab: “Conversion”
Traffic to your site has not yet converted to a lead. Conversion occurs when a visitor submits the contact form or takes another action besides reading.
SEO Vocab: “Indexed”
Google and Bing don’t actually display search results based on every web page in existence. Indexed pages are those that have been found — and found to be valuable (not duplicated, not misleading, or otherwise not bad for the user experience).
SEO Vocab: “Fold”
Borrowed from the newspaper term for what you can see above the fold. Content above the fold can be seen in web browsers without scrolling. Tip: you don’t want ads to take up all the space above the fold.
SEO Vocab: “Internal, Outbound, and Inbound Links”
Every kind of like has the potential to impact your SEO:
Internal links lead to another page on your site.
Outbound links go from your page to another domain.
Inbound or backlinks come from third-party sites who think your content is valuable to their readers (very desirable, especially from credible sources).
SEO Vocab: “Pay-Per-Click”
Separate from organic results, these are the paid ads on SERPs. It also includes sponsored links on social media and other places. Your ad appears to people who search keywords you want to target, and you pay Google or Bing when someone clicks.
An XML sitemap informs the search engines about your site and its pages. Sitemap code gives details about the hierarchy and relation of your content, how often each page gets updated, whether there are images or videos that should be indexed, and more.
Need an SEO Guide?
We’ve been knee-deep in SERPs (search engine results pages) for so long, this is second nature to us. Talk to us at Blue Corona for a free SEO analysis about how we can get you front-and-center on Google to drive more visitors and sales.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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