“I have several action items that will
improve what we do and how we do it.”
-Dave, Sacramento, CA
When most of today’s CMOs are asked about competitive analysis, they mention SWOT or Michael Porter’s Five Forces. What few realize is that these frameworks were created 50 years ago—23 years prior to the launch of the Internet. With that in mind, ask yourself, “How do the companies I work for gain insight into their competitors?”
Say goodbye to SWOT and usher in a new form of competitive analysis—digital competitive analysis.
Digital competitive analysis takes an analytical approach to competitive intel and turns outdated methodology and frameworks into data-driven, proven insights.
Digital competitive analysis is a repeatable process, which, when performed regularly, identifies specific strategies competitors utilize, defines your own strategy for growth, and gives your companies the power to set the stage for execution excellence. In the modern world, data really reigns supreme.
What’s Included & What Your Companies Receive
Each analysis will provide a simplified framework to digital competitive analysis and an in-depth review of every aspect of your online presence, complete with the same insights into three of your companies’ top competitors. This includes:
- Tracking & Analytics
- Search Visibility
- Social Audience
- External Reviews
- Employee Reviews
- Key Takeaways
Request a Digital Competitive Analysis Now
Ready to bring digital competitive analysis to the companies you work hard to grow? Complete the form to request a digital competitive analysis today.
Blue Corona is a six-time Inc. 500/5000 analytics and digital marketing company. With more than 10 years of experience in the digital marketing industry, we’ve helped thousands of companies grow their businesses and stay ahead of their competition using data-driven insights and strategic recommendations.