In late 2012, Blue Corona developed a piece of software that analyzes and evaluates websites from a search engine optimization (SEO) perspective. Recently, Blue Corona used its software to analyze over 3,000 window and door websites—from local replacement contractors to international manufacturing firms. The analysis that followed was recently published in the June 2013 issue of Door and Window Market Magazine in an article titled, “Data Data Everywhere: Why Optimization is the Key to Every Good Dealer’s Website.”
In DWM’s article, Ben Landers, Blue Corona’s president, repeatedly references the potential marketing impact having an optimized website can have for a window replacement dealer and/or manufacturer. The data featured in the article breaks down a number of the factors believed to influence a website’s organic rankings on Google, Bing, and Yahoo—as well as their overall web marketing ROI.
According to Landers, the most successful window and door contractors and companies understand that their website is not a brochure—it’s a virtual sales rep. With consumers spending increasing amounts of time online to research and evaluate window and door products, having an optimized website is no longer an option for dealers—it’s a necessity.
Savvy window and door companies recognize that their website is their most cost-effective branding and lead generation tool.
The window and door companies seen outranking their peers in the Google organic search results tend to have properly formatted XML sitemaps, hundreds of website pages (and lots of text-based content on each individual page), optimized website image files, and thousands of other relevant and authoritative websites linking to theirs. Top ranking companies also tend to have blogs, easy to find phone numbers, and calls to action, among other things.