To keep up with the ever-expanding world of online marketing, Blue Corona has officially launched video marketing services. The move comes with evidence provided from numerous marketing research channels that suggests video is becoming a big factor not only in search engine optimization, but in online marketing as a whole.
More businesses are choosing to opt-in on video marketing each year, and studies on website traffic and conversion rates show it’s not a bad move. Web video traffic is expected to rise to 69 percent of all consumer internet traffic by 2017, and studies have shown that web pages with videos have significantly higher average time spent on site than those without videos.
Blue Corona now offers not only video marketing strategy, but also production and video editing, something many online marketing companies outsource. Blue Corona President Ben Landers said that by keeping the process in-house, clients have more access and more control and input in the result.
“We want to make sure our clients love the videos we produce. Not only does the video have to engage the audience and feature services, but it should also be an accurate representation of the company culture.”
Elements of a good video marketing video include competitor differentiation, guarantees of service, testimonials, company brand and history, and a call to action. Blue Corona has established its new service based on these core fundamentals of the buyer’s psychology, and said it looks forward to expanding the service even more.
Founded in 2008, Blue Corona is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, Blue Corona implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website redesigns. Blue Corona was ranked on the Inc. 500 list in 2012 and again on the Inc. 5000 list for 2013. With around 30 employees, the company has offices in both Gaithersburg, MD and Charlotte, NC.