Medical PPC (Pay Per Click) Advertising
Healthcare PPC Advertising for Doctors, Hospitals & Medical Centers Want more leads and new patients? If you’re not testing and investing in pay per click (PPC) advertising, you’re missing out—89% of consumers use an online search engine to look for a solution to their healthcare queries, and the top three spots in the search engine results are reserved for PPC ads. Medical PPC advertising is a highly controllable, cost-effective way to earn a spot at the top of Google and Bing search results.
recommended ppc services:
- Paid search campaigns
- Social media campaigns
- Facebook ads for healthcare
- Google Ads/Adwords for doctors
- Google Local Services Ads management
- Bing Ads management
- YouTube advertising for healthcare
- Display Ads management
- Shopping Ads (ecommerce) management
- Remarketing (retargeting) for healthcare
Why Us? Our PPC Management Company Is a Bing Partner and a Google Premier Partner, a Distinction Reserved for the Top 3% of North American Google Partners
Advertising in the healthcare industry is tricky, which is why you need experts that know what they’re doing. Blue Corona has extensive experience helping businesses in the medical industry like yours cost-effectively market their companies on the web:
- 775% – That’s how much we’ve managed to improve the conversion rate for one of our clients in the medical industry.
- $40.59 – That’s the cost per lead (CPL) we’ve achieved for that same client. When you think of the lifetime value of one of your new patients, that’s nothing!
Whether you’re looking to fine-tune your existing medical PPC campaign or you’re starting from scratch and need a complete pay per click setup, our specialists are ready to help. Learn more about our PPC services for doctors and healthcare facilities below, or
to get started.
A DIGITAL COMPETITOR ANALYSIS, INCLUDING:
- Completing a market analysis of your service areas and industry
- Finding local competitors currently investing in PPC with higher ad positioning
- Analyzing search terms, monthly search volumes, and more in your market
- Creating and setting revenue and cost-per-lead goals
CUSTOM, DATA-DRIVEN ADS, INCLUDING:
- Researching keywords to find what and how your patients are searching for your services
- Creating copy and creatives for high-performing ads
- Split-testing ad copy and creatives
- Conducting competitor research on ad copy
PPC AD TRACKING AND ANALYTICS, INCLUDING:
- Tracking average ad positions by campaign
- Tracking click-through rate
- Tracking and optimizing cost per click
- Tracking leads, calls, and sales
- Attributing revenue to each paid campaign
PPC CAMPAIGN MANAGEMENT, INCLUDING:
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring the average position, click-through rate, and cost per click
- And more optimizations for campaign improvement
PAID SEARCH CAMPAIGNS, INCLUDING:
- Paid ads that target patients based on their queries in search engines
- PPC-ad-specific landing page optimizations
- Coordinated paid search and SEO campaigns
- Display advertisement campaigns
- Retargeted healthcare ads and medical remarketing campaigns
What's Included In Our Healthcare and Medical PPC Services
Medical PPC advertising is a cost-effective, quick way to get more website traffic, leads and new patients. When you choose us for PPC management, you’ll get:
Get Found, Get Noticed, and Get Leads with Digital Marketing Services from a Top Internet Marketing Company
People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Nearly 400 companies rely on Blue Corona to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for you.
Your Website Is Your #1 Sales & Marketing Tool
Your website is the number one sales and marketing tool at your disposal, if it attracts visitors and can be found online. How does your website measure up?
Which Online Marketing Services Are Right for My Business?
We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like SEO, PPC, Local Services ads, email, and social media are a must.
Which services are best for your business depends on a few things:
- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest.
Why Clients Say Blue Corona Is the Best Digital Marketing Company
If you just typed “digital marketing companies near me” in Google and picked the one closest to your business, you may have made a mistake (unless it’s us, of course). We’ve helped companies large and small all over the USA—and we can help yours, too.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs.
The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
- You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
- You’ll own all your deliverables, including your website. Some cheap digital marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
- You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Transform Your Online Presence into a Lead-Generating Machine
Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, it’s a virtual sales rep with a built-in sales funnel (and if it’s not, it should be!). But, no matter how great your website is, it can’t generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that works—transforming your web presence into a lead generation empire!
Achieve Measurable Results with Targeted Digital Marketing Services
How much will working with Blue Corona help your business? It’s the question every prospective client wants to know, but it’s difficult to (intelligently) answer without some level of initial analysis. There are a lot of variables to consider, including:
- Your industry
- Your current website
- The competitive landscape in your market
- And more!
Partner with Blue Corona for the Best Digital Marketing Services Home Service Companies Can Find
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or send us a message online.
Industries We Serve
Include but are not limited to:
- Contractors
- Construction Companies
- Electricians
- Fire Protection
- Flooring Companies
- Home Service Franchises
- Home Builders
- Home Inspection Companies
- HVAC Companies
- Garage Door Companies
- Gutter Companies
- Insulation Companies
- Landscapers
- Moving Companies
- Painting Companies
- Plumbers
- Remodelers
- Roofers
- Pest Control
- Siding Companies
- Solar Companies
- Storage Companies
- Window and Door Companies
Digital Marketing Services FAQ
What is digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing for home service companies—also known as online marketing for home service companies—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and repeat customers.
Why invest in digital marketing for home service companies?
About 97% of consumers in the U.S. search the internet to find and hire a home service business. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
What home service digital marketing services do you provide?
We provide full-suite home service digital marketing, including SEO, website design, PPC, Local Services advertising, social media, email marketing, instant website chat services via Blue Corona Chat, analytics and tracking, OTT advertising, and more.
Which online marketing services are best for my business?
Most companies will need website design and a customized tracking and analytics integration to lay a rock-solid digital foundation. Then, SEO, PPC, and Local Services advertising are strategically layered into their marketing mix as "core services." Beyond that, which services are best for your business depends on a few things, including your budget, your goals, your product/service, and your target audience, among other factors.
How much do digital marketing services cost?
Depending on the package you choose, marketing services can run anywhere from $3,500 per month up to $10,000 per month. At Blue Corona, every home services digital marketing package is customized to fit our clients' sales goals, marketing needs, and wants.
What is inbound marketing?
Inbound marketing refers to marketing strategies such as content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media that attract or pull prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, trade shows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for qualifying clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call. The most important thing to note is that we are data-driven at our core. That means our account managers present transparent reporting and metrics throughout the entire marketing funnel...from impressions to sales.
Partnerships & Awards
What Makes Blue Corona Different
- A dedicated account manager, someone who understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our goal is to be the best analytical, data-driven online marketing and SEO company on the planet! Unlike other SEO companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “SEO gurus” will ever know—call us and see). We strive to provide superior service by offering the following to all our SEO clients:
What Is PPC in Healthcare? What Does a Pay Per Click Management Company Do?
The PPC meaning in healthcare is a specific method of advertising in healthcare industries. It’s a type of internet marketing and advertising in which advertisers display ads on different websites and platforms and pay a fee each time one of their ads is clicked. There are various healthcare marketing benchmarks, but the ones that matter to you are the average cost per click (CPC) and click-through rate (CTR). The average CPC cost per click
(how much you pay each time someone clicks on your ad)
for healthcare and medical is
for search ads, and the average cost per action
(how much you pay for the desired user action like filling out a contact form)
is $78.09. The average CTR for healthcare is 3.27% for search and 0.59% for the display network.
A pay per click management company like Blue Corona handles all the setup, design, copywriting, launch, and optimization of ads.
Healthcare PPC Services We Offer:
- Paid search campaigns – 89% of consumers use a search engine to solve healthcare queries, and 73% of patients rely on search engines to find a health practitioner or treatment center. On average, 41% of clicks go to the top three paid ads on the search results page (Wordstream). Paid search ads target consumers by the keywords they type into the search bar, meaning it’s the best way to grab someone’s attention at the moment they’re looking for your product or services. Learn more about paid search campaigns.
- Social media campaigns – The average social media user spends two hours on social media sites each day. However, thanks to most social media platforms’ algorithms, it’s nearly impossible for businesses to be noticed—unless you put money behind it. It takes a pro to execute Facebook ads for healthcare, so be sure you’re working with an agency that knows what it’s doing. Learn more about paid social media campaigns.
- Google Ads (AdWords) management – When it comes to Google Ads, formerly Google AdWords, healthcare and medicine are specialized verticals because of privacy and disclosure restrictions. We have the experience necessary to navigate through restrictions to provide incredible results. With an unprecedented reach, businesses make an average of $2 in income for every $1 they spend in Ads. Learn more about Google Ads management.
- Google Local Services ads management – Google Local Services ads are meant for local businesses in specific industries. They are rolling out slowly across the United States, and Blue Corona has already launched dozens of successful campaigns. You can get on our list to be notified when they are available in your service area here. Learn more about Google Local Services ads.
- Bing Ads management – As a Bing Partner, you can be sure to get the most return for your ad spend. Learn more about Bing ads.
- YouTube advertising – YouTube is the second most popular search engine, and the evolving consumer preference for video isn’t a trend. Consumers are 27 times more likely to click through online video ads than standard banners, and companies that use video ads in their marketing grow revenue 49% faster year-over-year than those which don’t. Learn more about YouTube advertising.
- Google Display Network management – Display ads, run through the Google Display Network, show your ads to consumers while they’re browsing other websites. You’ve likely seen display advertisements on popular news sites, weather sites, and even on smaller blogs you follow. Learn more about display advertising.
- Shopping ads (ecommerce) management – If you’re looking to sell more products, grow your business, and get more people to know your brand, a shopping campaign can help. Learn more about ecommerce ads.
- Remarketing advertising — Retargeting in healthcare refers to service ads to people who have already visited your website. They are a great way to encourage action and nudge patients toward your facility or services. We can retarget ads with Google Ads, Bing, and all major social media platforms.
Which Healthcare Pay Per Click Management Services Are Right for Me?
Good question! The best healthcare pay per click management services for you actually depend on your specific buyer’s funnel, your budget, and your goals. We highly recommend getting a PPC audit done before making any decisions, because it will give you a definitive answer. However, you can roughly match your buyer’s funnel with the best PPC ads using the diagram below:
Switching PPC Companies? Get a Medical PPC Audit Done First
Before you invest a penny with a PPC company in the USA or elsewhere you need a
to put the right analytics tools in place and gather some baseline data. You need to know how your website functions today as a sales rep. This process can take anywhere from a few days to a week or a month. The process is important.
Accurate measurement and campaign tracking is the foundation of every Blue Corona
, including PPC advertising. If you don’t know exactly how your paid advertising campaigns perform today, you can’t maximize your results and drive higher ROI.
If you already have an existing Google Ads or Bing Ads account, our team will start with a
. We’ll review what you’ve done in the past and give you actionable recommendations for improving your performance in the future.
For clients utilizing us for PPC management, we handle it all.
Pay per click advertising offers several advantages over SEO:
- PPC advertising offers (near) immediate results; SEO can take weeks or months to start working
- PPC advertising is nearly 100% controllable; no SEO company can promise you a certain ranking
- The most accurate keyword tool (data that can be used for an SEO campaign) is a ‘live’ PPC campaign
- The return on investment (ROI) from PPC advertising can be far more easily controlled than an SEO campaign
What Makes Our Healthcare Advertising Services Different
Paid search platforms like Google Ads are self-service platforms, which means you don’t need to hire a professional PPC company to set up and manage your campaign. While it is true that many business owners generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.
Blue Corona has a team of dedicated PPC specialists with years of experience creating and optimizing paid search campaigns in the medical and healthcare industries. Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage your ad account, including:
- The client’s sales funnel
- The lead-to-sale ratio
- The visit-to-lead ratio
- Profit margins for each product and service sold
We use our understanding of the client’s sales funnel to set bids appropriately and achieve the optimal cost per lead. Our desire to make your medical practice our own combined with years of expert PPC management experience equals a cost-effective form of advertising with tremendous reach and potential. If it’s in the healthcare domain, keywords and all, we’ve got it covered.
