Real Estate PPC (Pay Per Click) Advertising
Want to sell more listings? PPC and Google Ads for real estate will get you there.
Over 80% of modern homebuyers look for houses and properties online, but with all the noise on the web, getting your property noticed can feel like an uphill battle.
With real estate PPC, you can make sure your target audience is seeing your properties in all the places they spend time online–in the search engines, in their email inbox, and even while they’re pinning “dream home” ideas on Pinterest.
Not all real estate PPC companies are created equal.
When you choose us, you get the peace of mind that your PPC ads are being managed by certified
(formerly Adwords) experts and
specialists.
Our PPC Management Company Is a Bing Partner and a Google Premier Partner, a Distinction Reserved for the Top 3% of North American Google Partners
Whether you’re looking to fine-tune your existing property listing PPC campaign or you’re starting from scratch and need a complete
, our specialists are ready to help. Contact us today to get started!
Real Estate PPC Services:
A DIGITAL COMPETITOR ANALYSIS, INCLUDING:
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
CREATING DATA-DRIVEN ADS
- Researching keywords and negative keywords for real estate to find what and how your customers are searching for your services
- Creating copy for high-performing ads
- Split-testing ad copy
- Conducting competitor research on ad copy
TRACKING YOUR PPC CAMPAIGN
- Tracking average positions by campaign
- Tracking click-through-rate
- Tracking cost-per-click
- Tracking leads, calls, sales, and revenue by campaign
MANAGING YOUR PPC CAMPAIGN
- Managing and tweaking bids for each campaign
- Monitoring keyword search queries and adjusting bidding
- Monitoring click-through-rate and cost-per-click
- And more optimizations for campaign improvement
PAID SEARCH CAMPAIGNS, INCLUDING:
- Paid ads that target consumers based on their queries in search engines
- PPC-ad-specific landing page optimizations
- Coordinated paid search and SEO campaigns
- Display advertisement campaigns
- Retargeted ads and remarketing campaigns
Our Real Estate PPC Services
PPC for real estate helps you be found in the right place, at the right time, by the right people. We make it happen with the following PPC services:
Get Found, Get Noticed, and Get Leads with Digital Marketing Services from a Top Internet Marketing Company
People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Nearly 400 companies rely on Blue Corona to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for you.
Your Website Is Your #1 Sales & Marketing Tool
Your website is the number one sales and marketing tool at your disposal, if it attracts visitors and can be found online. How does your website measure up?
Which Online Marketing Services Are Right for My Business?
We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like SEO, PPC, Local Services ads, email, and social media are a must.
Which services are best for your business depends on a few things:
- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest.
Why Clients Say Blue Corona Is the Best Digital Marketing Company
If you just typed “digital marketing companies near me” in Google and picked the one closest to your business, you may have made a mistake (unless it’s us, of course). We’ve helped companies large and small all over the USA—and we can help yours, too.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs.
The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
- You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
- You’ll own all your deliverables, including your website. Some cheap digital marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
- You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Transform Your Online Presence into a Lead-Generating Machine
Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, it’s a virtual sales rep with a built-in sales funnel (and if it’s not, it should be!). But, no matter how great your website is, it can’t generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that works—transforming your web presence into a lead generation empire!
Achieve Measurable Results with Targeted Digital Marketing Services
How much will working with Blue Corona help your business? It’s the question every prospective client wants to know, but it’s difficult to (intelligently) answer without some level of initial analysis. There are a lot of variables to consider, including:
- Your industry
- Your current website
- The competitive landscape in your market
- And more!
Partner with Blue Corona for the Best Digital Marketing Services Home Service Companies Can Find
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or send us a message online.
Industries We Serve
Include but are not limited to:
- Contractors
- Construction Companies
- Electricians
- Fire Protection
- Flooring Companies
- Home Service Franchises
- Home Builders
- Home Inspection Companies
- HVAC Companies
- Garage Door Companies
- Gutter Companies
- Insulation Companies
- Landscapers
- Moving Companies
- Painting Companies
- Plumbers
- Remodelers
- Roofers
- Pest Control
- Siding Companies
- Solar Companies
- Storage Companies
- Window and Door Companies
Digital Marketing Services FAQ
What is digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing for home service companies—also known as online marketing for home service companies—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and repeat customers.
Why invest in digital marketing for home service companies?
About 97% of consumers in the U.S. search the internet to find and hire a home service business. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
What home service digital marketing services do you provide?
We provide full-suite home service digital marketing, including SEO, website design, PPC, Local Services advertising, social media, email marketing, instant website chat services via Blue Corona Chat, analytics and tracking, OTT advertising, and more.
Which online marketing services are best for my business?
Most companies will need website design and a customized tracking and analytics integration to lay a rock-solid digital foundation. Then, SEO, PPC, and Local Services advertising are strategically layered into their marketing mix as "core services." Beyond that, which services are best for your business depends on a few things, including your budget, your goals, your product/service, and your target audience, among other factors.
How much do digital marketing services cost?
Depending on the package you choose, marketing services can run anywhere from $3,500 per month up to $10,000 per month. At Blue Corona, every home services digital marketing package is customized to fit our clients' sales goals, marketing needs, and wants.
What is inbound marketing?
Inbound marketing refers to marketing strategies such as content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media that attract or pull prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, trade shows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for qualifying clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call. The most important thing to note is that we are data-driven at our core. That means our account managers present transparent reporting and metrics throughout the entire marketing funnel...from impressions to sales.
Partnerships & Awards
What Makes Blue Corona Different
- A dedicated Account Manager, someone that understands business and paid search, to be your guide
- Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our goal is to be the best analytical, data-driven online marketing and SEO company on the planet! Unlike other SEO companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “SEO gurus” will ever know—call us and see). We strive to provide superior service by offering the following to all our SEO clients:
Benefits of PPC and Google Ads for Real Estate
PPC Ads are Visible & Relevant
The two biggest benefits of PPC advertising are controlled visibility and relevance.
With traditional advertising, you have little control over who sees your ad or when they see it. With PPC advertising, you can be sure the only people seeing your ads are ones looking for a new home or are browsing real estate content on social media and YouTube.
Real estate PPC advertising also allows you to stay in front of your target audience through the entire home buying process—which is typically a long one.
For example, you can grab homeowners’ attention at the very start of their journey by promoting your work via social media PPC ads. Because the majority of the first stages of buying a home planning happen by gathering ideas on social media, getting your properties front and center from the getgo will increase your brand recognition.
Next, keep them interested in the middle of the sales funnel with mid-roll YouTube ads as they’re getting more information about the home buying process. When the homeowner is finally ready to get started, PPC search ads help make sure your company is at the top of the search results when they type in “best real estate agency near me.”
PPC Ads Are Highly Controllable & Have Manageable ROI
PPC ads are great for realtors because they can quickly be turned on and off and are easily adjusted. Because PPC ads are so controllable, you can measurably manage and increase ROI. Everything on the web can and should be tracked, and PPC ads are one of the most trackable forms of digital marketing. Because of the data provided, we can identify what’s working and what’s not quickly, allowing us to adjust your campaign and get you the maximum return on your investment.
Since businesses that track and monitor ROI are 72% more likely to have an effective marketing strategy, you can expect an increase in revenue.
Real Estate Pay Per Click Services Our Clients Swear By
- Paid Search Campaigns – Not only do 75% of people say paid search ads make it easier to find the information they need, but 41% of clicks also go to the top three paid ads on the search results page (Wordstream). Paid search ads target people in the market for a new home by the keywords they type into the search bar.
- Social Media Campaigns – The average social media user spends two hours on social media sites each day, and that number goes up when a user is buying a new home. Since social media is the prime spot for homeowners to get design inspiration, it’s one of the better advertising channels for realtors.
- Google Ads Management – Google Ads for real estate (formerly Google Adwords) is Google’s proprietary ads platform. With an unprecedented reach, businesses make an average of $2 in income for every $1 they spend in Ads (Google).
- Bing Ads Management – As a Bing Partner, we’re sure you’re going to get the most return for your ad spend.
- YouTube Advertising – YouTube is arguably the second most popular search engine, and the evolving consumer preference for video isn’t a trend. Consumers are 27 times more likely to click through online video ads than standard banners, and companies which use video ads in their marketing grow revenue 49% faster year-over-year than those which don’t.
- Display Ads Management – Display ads, run through the Google Display Network, show your ads to consumers while they’re browsing other websites. You’ve likely seen display advertisements on popular news sites, weather sites, and even on smaller blogs you follow.
- Remarketing – Customers who see retargeted ads are 70% more likely to convert on your website, and remarketing for real estate is especially important because of the longer purchase cycle. Learn more about remarketing and get started today!
How Blue Corona Helps Real Estate Agents with PPC and Google Ads
For all pay per click (PPC) advertising’s advantages, there
are some potential drawbacks. Extra time is not something many realtors have. PPC platforms like Google Ads and Microsoft’s Ad Center are fairly complex (and this is being polite). While it is true that many realtors generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.
Unlike other pay per click companies, Blue Corona started as
a measurement and ad tracking company. Some of you are probably saying, “so what?” Well, better data equals better results—guaranteed! Our PPC management team has tools and technologies our competitors don’t. This provides us with never-before-seen insights into your account performance.
For example,
wouldn’t it be nice to know which keywords
generate the best phone leads? We track that and adjust your account settings to emphasize the keywords that produce the best results!
Whether you already have an existing PPC campaign or
not, we can help! If you have an existing campaign, our team will start with a
. We’ll show you changes to make that will measurably improve your PPC performance and ROI and we’re not talking about an incremental increase. Our recommended changes will more than offset the price of the audit or the PPC audit is free!
If you’re a real estate agent who is new to pay per click advertising and you’d prefer to
walk a bit before we start jogging together,
and get a free analysis of your website along with a demo of how PPC advertising can help your real estate agency!
