Social Media Marketing Services
Differentiate Your Brand Amplify Your Message with Social Media Marketing and Advertising
We are in an age where more than 70% of consumers expect a brand to have a social media presence. But, not just any social media presence—consumers expect your brand to have a tailored, cohesive social media strategy.
Almost every business can benefit from social media marketing services. While most companies know they should be using social media to market their business, they don’t know what networks to invest in—Facebook, Instagram, Twitter, LinkedIn, etc.—or how much, and that’s where our social media management services step in. Blue Corona’s social media management and advertising services remove the complexity of social media for business owners and let you stick to what you know best—running your business!
Fill out the form below for a free social media analysis or contact us today to get started!
COMPLETING A COMPETITOR ANALYSIS
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outperforming you in audience size and engagement
- Analyzing content and messaging that performs well in your industry
CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS
- Researching content that has high engagement with your audience
- Posting and scheduling regular posts
- Monitoring engagement and interaction
CREATING DATA-DRIVEN PAID SOCIAL CAMPAIGNS
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Split-testing ad copy
- Reporting and improving paid social ads
TRACKING YOUR SOCIAL CAMPAIGNS
- Tracking and optimizing your audience and reach
- Tracking and optimizing engagement rates
- Tracking and optimizing click-through-rate and leads
- Tracking and optimizing your ROI on paid social campaigns
MANAGING & MONITORING YOUR SOCIAL REPUTATION
- Monitoring social media reviews
- Monitoring social media feedback and sentiment
- Monitoring social engagement from campaigns
- Monitoring brand mentions and chatter across social platforms
AMPLIFYING YOUR EFFORTS WITH WEBSITE INTEGRATION
- Installation of social widgets on website
- Optional website social feed
- Adding social buttons like "Share on Facebook" or "Pin This" to website content
- And more!
What's Included in Our Social Media Marketing Services
Our process for social is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results. Learn more about our social media services list and packages below!
Get Found, Get Noticed, and Get Leads with Digital Marketing Services from a Top Internet Marketing Company
People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Nearly 400 companies rely on Blue Corona to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for you.
Your Website Is Your #1 Sales & Marketing Tool
Your website is the number one sales and marketing tool at your disposal, if it attracts visitors and can be found online. How does your website measure up?
Which Online Marketing Services Are Right for My Business?
We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like SEO, PPC, Local Services ads, email, and social media are a must.
Which services are best for your business depends on a few things:
- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest.
Why Clients Say Blue Corona Is the Best Digital Marketing Company
If you just typed “digital marketing companies near me” in Google and picked the one closest to your business, you may have made a mistake (unless it’s us, of course). We’ve helped companies large and small all over the USA—and we can help yours, too.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs.
The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
- You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
- You’ll own all your deliverables, including your website. Some cheap digital marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
- You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Transform Your Online Presence into a Lead-Generating Machine
Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, it’s a virtual sales rep with a built-in sales funnel (and if it’s not, it should be!). But, no matter how great your website is, it can’t generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that works—transforming your web presence into a lead generation empire!
Achieve Measurable Results with Targeted Digital Marketing Services
How much will working with Blue Corona help your business? It’s the question every prospective client wants to know, but it’s difficult to (intelligently) answer without some level of initial analysis. There are a lot of variables to consider, including:
- Your industry
- Your current website
- The competitive landscape in your market
- And more!
Partner with Blue Corona for the Best Digital Marketing Services Home Service Companies Can Find
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or send us a message online.
Industries We Serve
Include but are not limited to:
- Contractors
- Construction Companies
- Electricians
- Fire Protection
- Flooring Companies
- Home Service Franchises
- Home Builders
- Home Inspection Companies
- HVAC Companies
- Garage Door Companies
- Gutter Companies
- Insulation Companies
- Landscapers
- Moving Companies
- Painting Companies
- Plumbers
- Remodelers
- Roofers
- Pest Control
- Siding Companies
- Solar Companies
- Storage Companies
- Window and Door Companies
Digital Marketing Services FAQ
What is digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing for home service companies—also known as online marketing for home service companies—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and repeat customers.
Why invest in digital marketing for home service companies?
About 97% of consumers in the U.S. search the internet to find and hire a home service business. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
What home service digital marketing services do you provide?
We provide full-suite home service digital marketing, including SEO, website design, PPC, Local Services advertising, social media, email marketing, instant website chat services via Blue Corona Chat, analytics and tracking, OTT advertising, and more.
Which online marketing services are best for my business?
Most companies will need website design and a customized tracking and analytics integration to lay a rock-solid digital foundation. Then, SEO, PPC, and Local Services advertising are strategically layered into their marketing mix as "core services." Beyond that, which services are best for your business depends on a few things, including your budget, your goals, your product/service, and your target audience, among other factors.
How much do digital marketing services cost?
Depending on the package you choose, marketing services can run anywhere from $3,500 per month up to $10,000 per month. At Blue Corona, every home services digital marketing package is customized to fit our clients' sales goals, marketing needs, and wants.
What is inbound marketing?
Inbound marketing refers to marketing strategies such as content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media that attract or pull prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, trade shows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for qualifying clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call. The most important thing to note is that we are data-driven at our core. That means our account managers present transparent reporting and metrics throughout the entire marketing funnel...from impressions to sales.
Partnerships & Awards
What Makes Blue Corona Different
- A dedicated Account Manager, someone that understands business and social media, to be your guide
- Detailed monthly reports (you can actually understand) that connect social performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our goal is to be the best analytical, data-driven online marketing and SEO company on the planet! Unlike other SEO companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “SEO gurus” will ever know—call us and see). We strive to provide superior service by offering the following to all our SEO clients:
Why Social Media Marketing Is a Smart Bet for Your Business
Social media campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Blue Corona, our social media specialists will develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns on a variety of platforms, including:
FACEBOOK ADVERTISING
campaigns allow for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to
per click or pay per mille (cost per 1000 impressions).
Facebook alone has over 900 million unique users spending over 700 billion minutes per month on the site. Do you want to advertise where your customers are spending their time? Then you’ve got to advertise on social media.
!
Instagram Marketing
(done through the Facebook ad platform) is a must-have for any business with visual products and services. Not only is it the second-most popular social platform, but 74% of users log on daily. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to
per click or pay per mille (cost per 1000 impressions).
HOUZZ ADVERTISING
are a great way for home improvement companies like remodelers, architects, and builders to connect with customers who are looking for home improvement ideas. Houzz Pro+, the network’s paid platform, allows you to increase your photos and visibility, get more insights about your profile, and choose multiple categories and service areas.
, where we helped one remodeler increase their Houzz visits by 378%!
YOUTUBE ADVERTISING
YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, when you invest in a
, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your
account.
LINKEDIN ADVERTISING
allow you to engage with more B2B customers. About four out of five LinkedIn members drive business decisions, and members have 2x the buying power of other social platforms. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).
TWITTER ADVERTISING
Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.
AND MORE
We can also help you test ads on platforms like
Pinterest, Nextdoor, Houzz, and more
. In competitive industries, we often find that the typical cost per interaction is cheaper than Google Ads and Bing Ads!
Other Social Media Marketing Services for Businesses
- Social media analytics and reporting – Before you begin marketing on social media, it’s crucial to put proper tracking in place. Our custom social media analytics provide clients with valuable insights into the communities around their brand. From overall community demographics to engagement reports that show how successful specific campaigns are playing out, our reports help business owners more specifically target their marketing message.
- Brand monitoring – If your customers are online, there’s a good chance they are talking about your business! Through review sites and social networks, customers are expressing their opinions of businesses both positively and negatively. Keep on top of what people are saying about your company through Blue Corona’s state of the art monitoring tools! We’ll continually monitor the web for any new mentions of your company on blogs, review sites, or social networks.
- Reputation Management – Managing your online reputation is one of the most important marketing strategies you can employ! Negative comments and reviews can hurt your search engine rankings and they can be damaging to your ability to attract new clients. Actively engaging your customers and your reviews online will allow your business to stay ahead of the news and control how your company is perceived.
Social Media Marketing Improves Your SEO
The social media debate has been raging for years in the search world. Matt Cutts, head of the Google Webspam team, has adamantly denied that they matter. On the flip side, smart people have done studies and basically said “yes, they do matter.”
Below is a snippet from a Moz ranking factors survey that shows social media—especially Facebook—really correlates to search results.
Facebook likes and shares influence rankings
—just not in the way we think of a traditional ranking. Simply getting more likes and shares isn’t going to make a direct result—but it means you’re attacking your web marketing strategy in a successful way.
Why Choose Blue Corona over Other Social Media Marketing Companies or Social Media Agencies?
Blue Corona is much more than a social media marketing business or
—we truly see ourselves as an
partner to your business.
We market your business as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.
Get started with our social media management services today!
Call
or
for more information
about our social media marketing services packages and pricing.
*Already investing in social media marketing with another company?
Ask about our social media audits
! We’ll give you a detailed look at the performance of your social media profiles, how your social media campaigns are performing, and how our team of social experts can improve your social media marketing.
