Web Design for Home Builders & Architects

What Modern Homebuyers Want from Your Builder Website

You need website designers who understand what modern homebuyers want from an architect’s or home builder’s website. The process of buying a home has changed drastically over the years. While it used to be that people found new homes through realtors and referrals, now they’re going online—and they have specific expectations if you want them to choose your home building company or architectural firm.

What exactly do homebuyers want from your website? The statistics don’t lie:

• 85% of home buyers want detailed information about properties listed on your website
• 44% of home buyers find neighborhood information on real estate websites very useful
• 41% of home buyers want your real estate website to have interactive maps

Other helpful features include a mortgage/financial calendar, community information and demographics, and information on the home building process.

Characteristics of the Best Home Builder Websites

Wondering why your competitors are outperforming you? It most likely has something to do with their website and what’s on it:

• Your website needs to be visible – When we say visible, we mean in search engines like Google. Over 90% of online experiences begin with a search engine, so your website needs to be optimized for the best search engine optimization (SEO) practices. When you choose our website design company, you’re guaranteed to have a website optimized for SEO.
• Your website needs to be mobile friendly – 57% of all U.S. online traffic now comes from smartphones and tablets, and 57% of users say they won’t recommend a business with a poorly designed mobile site.  If that’s not enough to convince you, Google also ranks mobile websites higher in the search engine results.
• Your website needs to be secure – Data breaches and hacked consumer information have been big topics of discussion recently—and your website visitors know this. If your website has any place where users can fill in personal information (even if it’s just a phone number and email address) it needs to be secure. Google also gives preference to secured websites in the search results.
• Your website needs to be fast – Website visitors need to see something happen on your site in under three seconds. If not, 40% of them will leave and go to another website. Even a one-second delay can cause a 7% reduction in conversions.
• Your website needs an optimal user experience – Once your page loads, users form an opinion in 0.5 seconds. They expect to be able to find information easily and quickly—especially from a mobile device.

Is Your Home Builder’s Website Design Mobile-Friendly?

The modern homebuyer uses the internet to look for houses—frequently from a mobile device. Most look for new homes while on the go, which means your videos, photos, and landing pages all need to be optimized for mobile viewing, and you need to tailor your content for on-the-go consumption with features like easy-to-find (and easy to click) photos, neighborhood information, and property listings.

Have you ever looked at your design/build company’s website on your smartphone? How does it look? Can you read your site’s text and quickly find your company’s phone number? Are you still waiting for your site to load? If you’ve ever tried to browse a traditional website from your phone, you know the problems; they are slow to load and hard to read. Plus, search engines like Google will not rank your site well in search engine results if it’s not mobile-friendly!

Simply put, if your company doesn’t have a website optimized for mobile devices and smartphones, you’re losing prospective clients and sales to other architects and home builders!

Why Choose Our Website Designers for Your Home Builder or Architecture Firm Website?

You have a lot of choices when it comes to web design companies, so why choose us? As a business owner, your website should work for you. Blue Corona specializes in custom, sales-driving web designs for the home builder and architecture industries. Our work ranges from highly customized, enterprise-level web portals for national home builder brands down to affordable web design services for small architecture firms—we guarantee you’ll find something you like. From design to content, our team will handle it all:

• Website hosting (optional)
• Website security (optional)
• Custom website designs (including multiple page templates)
• Custom website coding and development
• Optimization for SEO
• Existing content import
• Advanced analytics tracking
• Lead form creation and tracking
• Website compatibility across all browsers and devices
• Integration with social media pages
• XML sitemap creation and submission
• And more

When you choose Blue Corona as your website design partner, you’ll also receive:

• A team that understands your architect or home builder business from an owner’s perspective
• A project manager who coaches and guides you through the process to make sure your site goes “live” on time and on budget
• A great looking design/build website that exceeds your expectations
• A measurable improvement in your organic search rankings and visit-to-lead conversion rates. Our typical client experiences a 100 – 500% performance increase between their old website and their new website in areas such as organic traffic generation (SEO) and visit-to-lead conversion rates!

Ready for a New Home Builder or Architect Website?

Want home builder website inspiration? Check out our website design portfolio and view some of our latest sites and contact us today!