The Rise of Inbound Marketing
For many businesses, traditional marketing and lead generation strategies - cold calling, direct mail, tradeshows, radio, TV, etc. - aren't producing the results they once did. The reason why?
There are three:
- 1. The fracturing of the media market
- 2. Improved filters (TiVo, DVR, SPAM filters, etc.)
- 3. A library at your fingertips (aka the Internet)
The marketing environment today is fundamentally different than what it was just 5-10 years ago. It's adapt or die and many businesses are struggling to evolve. On the other hand, thousands of savvy, analytically driven businesses are experiencing incredible success and phenomenal growth. The companies succeeding understand that in order to thrive in this new marketing world, they need to replace their traditional "outbound" marketing with "inbound" marketing strategies such as content marketing, pay per click (PPC), SEO, and social media. Many that have gone "all in" with inbound marketing are experiencing incredibly success as a result.
Effective Inbound Marketing Campaigns
Successful inbound marketing requires a variety of skills - skills alien to many industries and traditional marketing departments. A high performing inbound marketing team combines marketing analytics experts with new media content creators (typically ranging from writers to graphic designers, and in some cases videographers, etc.).
No matter which situation defines you - a mom and pop home services business without the resources to build an in-house inbound marketing team or a larger organization in need of some outsourced specialists, we can help. Blue Corona develops, executes, manages, and optimizes inbound marketing campaigns for a variety of industries. With our inbound marketing services, we will turn your website into a magnet for leads and sales.
Blue Corona's Inbound Marketing Process
Every relationship starts with a thorough online marketing assessment. Using our proprietary tools, our inbound marketing experts will understand your business from an owner's perspective, analyze the competitive landscape, capture accurate baseline information about the performance of your current marketing strategies, evaluate your website and online marketing presence, and formulate a strategy / plan of attack.
Typical Inbound Marketing Campaigns May Include:
- Analytics consulting (tracking your advertising strategies and your website
- Content marketing (creating compelling content to attract people to your website and convert them into leads)
- Pay per click (PPC) advertising
- Search engine optimization (SEO)
- Social media community building
- Email marketing to warm leads
We'll promote the site and generate demand using a variety of online marketing strategies such as pay per click (PPC) advertising, SEO, social media and more. When a visitor fills out an online form on one of our websites OR calls the tracked phone number, the lead information will go directly to you and your sales reps.
Learn more about Blue Corona's inbound marketing services.