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Author Archives: Betsy McLeod

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Betsy McLeod Digital Marketing Specialist
April 24, 2019

Historically, the most reliable source of financial services leads and new clients has been referrals. I'm not going to…

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Betsy McLeod Digital Marketing Specialist
April 15, 2019

Want more roofing leads at a lower cost? Of course you do. Some contractors would be tempted to take…

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Betsy McLeod Digital Marketing Specialist
April 10, 2019

If you've read any of our other lawyer marketing blogs, you'll recognize the phrase: Your website is your #1…

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Betsy McLeod Digital Marketing Specialist
March 28, 2019

Client acquisition for personal injury lawyers isn't easy. Not only do you have a large number of competitors, but…

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Betsy McLeod Digital Marketing Specialist
March 27, 2019

Want More Plumbing Leads? These 10 Digital Marketing Strategies Will Get Them for You Chances are, your phone isn't…

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Betsy McLeod Digital Marketing Specialist
March 24, 2019

Your website is arguably your hospital or treatment center’s most important marketing asset, and if it isn’t bringing in…

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Betsy McLeod Digital Marketing Specialist
March 15, 2019

Google reviews are incredibly important—88 percent of consumers trust online reviews just as much as personal recommendations and 90 percent…

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Betsy McLeod Digital Marketing Specialist
March 7, 2019

Every single time we onboard a new contracting client for contractor digital marketing, this question comes up almost immediately:…

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Betsy McLeod Digital Marketing Specialist
March 2, 2019

Off the top of your head, what's your website’s current visit-to-lead conversion rate? If you don't know, you're not…

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Betsy McLeod Digital Marketing Specialist
February 2, 2019

The image above is an actual, real, functioning website. Not only does it give give you a headache, it's…

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Betsy McLeod Digital Marketing Specialist
January 23, 2019

Local SEO for franchises can feel a lot like herding cats. Trust me—I've been there.  Luckily, over the past…

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Betsy McLeod Digital Marketing Specialist
January 15, 2019

In 2018, the U.S. healthcare industry spent $2.84 billion on digital advertising and is expected to spend $3.14 billion…

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Betsy McLeod Digital Marketing Specialist
January 10, 2019

I'm willing to bet you're a great electrician. Chances are, you built your business based on your high-quality services,…

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Betsy McLeod Digital Marketing Specialist
January 9, 2019

Having trouble with client acquisition? You're not alone—over the past ten years quality leads for lawyers have become harder and…

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Betsy McLeod Digital Marketing Specialist
December 26, 2018

If you're a business owner on the fence about creating a website, I'll save you some time—you need one.…

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Betsy McLeod Digital Marketing Specialist
December 6, 2018

UPDATE 12/10/18: Google has identified and removed many of the spam ratings via tracked reports from the Google My…

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