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Author Archives: Betsy McLeod

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Betsy McLeod Digital Content Manager
June 5, 2019

Consumer needs are changing—fast—and the contractors who adapt their HVAC marketing strategy will be the ones that see more…

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Betsy McLeod Digital Content Manager
May 10, 2019

As a business owner or marketing manager, you're constantly putting out fires and preventing new ones from starting. Losing…

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Betsy McLeod Digital Content Manager
May 1, 2019

B2B lead generation isn’t a walk in the park. Establishing and growing a sustainable pipeline of leads is something…

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Betsy McLeod Digital Content Manager
April 27, 2019

If you're in the healthcare advertising field, you're used to swimming upstream. You work in a highly regulated environment…

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Betsy McLeod Digital Content Manager
April 24, 2019

Historically, the most reliable source of financial services leads and new clients has been referrals. I'm not going to…

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Betsy McLeod Digital Content Manager
April 15, 2019

Want more roofing leads at a lower cost? Of course you do. Some contractors would be tempted to take…

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Betsy McLeod Digital Content Manager
April 10, 2019

If you've read any of our other lawyer marketing blogs, you'll recognize the phrase: Your website is your #1…

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Betsy McLeod Digital Content Manager
March 28, 2019

Client acquisition for personal injury lawyers isn't easy. Not only do you have a large number of competitors, but…

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Betsy McLeod Digital Content Manager
March 27, 2019

Want More Plumbing Leads? These 10 Digital Marketing Strategies Will Get Them for You Chances are, your phone isn't…

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Betsy McLeod Digital Content Manager
March 24, 2019

Your website is arguably your hospital or treatment center’s most important marketing asset, and if it isn’t bringing in…

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Betsy McLeod Digital Content Manager
March 15, 2019

Google reviews are incredibly important—88 percent of consumers trust online reviews just as much as personal recommendations and 90 percent…

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Betsy McLeod Digital Content Manager
March 2, 2019

Off the top of your head, what's your website’s current visit-to-lead conversion rate? If you don't know, you're not…

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Betsy McLeod Digital Content Manager
February 2, 2019

The image above is an actual, real, functioning website. Not only does it give give you a headache, it's…

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Betsy McLeod Digital Content Manager
January 23, 2019

Local SEO for franchises can feel a lot like herding cats. Trust me—I've been there.  Luckily, over the past…