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Author Archives: Betsy McLeod

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Betsy McLeod Digital Marketing Specialist
February 2, 2019

The image above is an actual, real, functioning website. Not only does it give give you a headache, it's…

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Betsy McLeod Digital Marketing Specialist
January 23, 2019

Local SEO for franchises can feel a lot like herding cats. Trust me—I've been there.  Luckily, over the past…

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Betsy McLeod Digital Marketing Specialist
January 15, 2019

In 2018, the U.S. healthcare industry spent $2.84 billion on digital advertising and is expected to spend $3.14 billion…

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Betsy McLeod Digital Marketing Specialist
January 10, 2019

I'm willing to bet you're a great electrician. Chances are, you built your business based on your high-quality services,…

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Betsy McLeod Digital Marketing Specialist
January 9, 2019

Having trouble with client acquisition? You're not alone—over the past ten years quality leads for lawyers have become harder and…

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Betsy McLeod Digital Marketing Specialist
December 26, 2018

If you're a business owner on the fence about creating a website, I'll save you some time—you need one.…

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Betsy McLeod Digital Marketing Specialist
December 6, 2018

UPDATE 12/10/18: Google has identified and removed many of the spam ratings via tracked reports from the Google My…

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Betsy McLeod Digital Marketing Specialist
November 21, 2018

We have entered a new age of internet usage—specifically, mobile internet usage. Consumers turn to their mobile devices not…

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Betsy McLeod Digital Marketing Specialist
October 24, 2018

By now, it shouldn’t be a secret that reviews matter to your bottom line: 97% of consumers read online…

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Betsy McLeod Digital Marketing Specialist
October 22, 2018

B2B marketing has changed drastically over the past five years and in order to succeed in 2019, you need…

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Betsy McLeod Digital Marketing Specialist
October 16, 2018

No matter how great you think your contracting business is, if you don’t have the right online presence your…

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Betsy McLeod Digital Marketing Specialist
October 2, 2018

Consider this: “What creates two out of three net new American jobs; produces close to half of our nation’s…

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