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Author Archives: Betsy McLeod

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Betsy McLeod Digital Content Manager
August 19, 2019

The Business Owner's Guide to Local Search Marketing "Go local."  It's practically a mantra in the U.S.—to shop local,…

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Betsy McLeod Digital Content Manager
July 18, 2019

As a business owner, you’re constantly looking for new creative ways to bring in home remodeling leads and new…

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Betsy McLeod Digital Content Manager
July 12, 2019

Is your marketing strategy ready for the next recession? All the warning signs of an economic downturn are flashing…

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Betsy McLeod Digital Content Manager
June 25, 2019

Picture this: It was allergy season, 2008. I was locked inside, buried by tissues, eye drops, and air purifiers.…

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Betsy McLeod Digital Content Manager
June 5, 2019

Consumer needs are changing—fast—and the contractors who adapt their HVAC marketing strategy will be the ones that see more…

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Betsy McLeod Digital Content Manager
June 1, 2019

As a business owner or marketing manager, you're constantly putting out fires and preventing new ones from starting. Losing…

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Betsy McLeod Digital Content Manager
May 1, 2019

B2B lead generation isn’t a walk in the park. Establishing and growing a sustainable pipeline of leads is something…

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Betsy McLeod Digital Content Manager
April 27, 2019

If you're in the healthcare advertising field, you're used to swimming upstream. You work in a highly regulated environment…

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Betsy McLeod Digital Content Manager
April 24, 2019

Historically, the most reliable source of financial services leads and new clients has been referrals. I'm not going to…

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Betsy McLeod Digital Content Manager
April 15, 2019

Want more roofing leads at a lower cost? Of course you do. Some contractors would be tempted to take…

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Betsy McLeod Digital Content Manager
April 10, 2019

If you've read any of our other lawyer marketing blogs, you'll recognize the phrase: Your website is your #1…

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Betsy McLeod Digital Content Manager
March 28, 2019

Client acquisition for personal injury lawyers isn't easy. Not only do you have a large number of competitors, but…

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Betsy McLeod Digital Content Manager
March 27, 2019

Want More Plumbing Leads? These 10 Digital Marketing Strategies Will Get Them for You Chances are, your phone isn't…