Some people at Blue Corona’s headquarters in Maryland like to spread rumors that the Charlotte office doesn’t exist. Just because we’re located above a southern BBQ restaurant and have a beautiful view of the Queen City’s skyline doesn’t mean that we aren’t real humans or are not working just as hard at getting our clients’ more leads and phone calls.
In fact, each member of our six-person team is a whizz at using different online marketing tools to accomplish just that…call them SEO-perpowers if you will (…okay I’ll try to limit the puns from here on out).
Well this week, in the Charlotte office, we got our new exterior building sign for so we had a little fun working hard (or…hardly working). So on this festively-fall Friday, let’s hear from my Southern teammates about what SEO, PPC, and analytical tools we use to get results for our clients.
Alex Can’t Stop (Won’t Stop) Analyzing
Our most veteran Charlotte employee takes time from winning tennis matches to track the progress of each client’s website performances through Google Analytics. She says:
“I LOVE Google Analytics because it allows us to track our clients’ website traffic growth overtime (as a result of our SEO and PPC work) and determine our clients’ websites’ visit-to-lead conversion rates. With this tool, we can test changes to the website to try to improve the visit-to-lead conversion rates.”
“It doesn’t stop there though—we can track the results of other online AND offline advertising campaigns and identify opportunities to improve our clients’ marketing ROI. These opportunities can be anything from landing pages that we can make better to improve conversion rates to campaigns that need to be tweaked or eliminated to save money and new strategies/campaigns we may want to test.”
I’ve also seen (first-hand) Alex pull multiple screenshots from Google Analytics to show clients how we’ve increased their organic traffic by over 200 percent in just a year.
Tyler Once Proposed Marriage to Excel
Tyler, our designated Office Dad, selected a tool that most of you already have installed on your computers—Excel. He says:
“Online marketing/digital marketing is all about using data to help make and improve marketing decisions. There is A LOT of data collected in the process and Excel allows us to quickly put models together to be able get a clear understanding of the progression of a client’s digital marketing presence.”
Yeah, but Tyler, anyone can use Excel…how does that give you any more online marketing super powers than the next guy?
“I had a client who came to us with a problem that they could never reach their goal Return on Ad Spend (ROAS) on a paid campaign. Ever. They did all that they could, optimized their ads, they optimized their keywords, they tried bidding at different positions, nothing worked. Using Excel, I was able to build them a model to show them that based on the cost per click of their items, their websites conversion rate, and their expected Return on Ad Spend, they shouldn’t have been bidding on half of the keywords they were trying to go after, they were just too expensive. We got rid of those entire segments and VOILA! We beat the goal ROAS! Excel to the rescue!”
Ryan Wakes Up in the Morning Feeling like P. Diddy Using the Suggester Tool
The SEO team at Blue Corona puts our home state differences aside every now and then to pass along industry tips, tricks, and tools that we find useful when managing the SEO for our clients. What was originally just a link passed along from one team member to another has actually become Ryan’s favorite tool, Suggester.
“I especially love the Suggester tool for blog post opportunities. I feel that the keyword traffic data in the keyword planner is somewhat unreliable and always lower than it actually is, by quite a margin, so I don’t want to make decisions against writing something for a client just because it says traffic is low for a given keyword phrase.”
“I also believe that suggested or auto-fill searches have a major influence on what people actually search for, so I prefer to lean on this to develop blog post topics more than anything else.”
So, how does Ryan use this tool in his day-to-day duty of boosting clients’ search results real estate?
“I could realistically create a year’s worth of blog post topics with this tool in less than an hour for most clients we have.”
Hannah Lo-o-o-o-o-oves to Find Backlinks
In my spare time (literally, I think my roommate is sick of me telling her what new links I’ve uncovered recently), I continue to research and pull backlinks for a client who received a manual penalty in the post-Penguin world. To do this, though, I can’t just rely on one crawler, so I have a few in my tool-belt:
Majestic SEO – I like this tool because you can pull historical link history. So if a backlink has been removed, but I still want to know where an inbound link originally existed (to check for link farms or disavow full domains), I can!
Open Site Explorer – this tool from Moz is extremely fast and fairly reliable for getting a good read on the link profile of one domain or many.
AHREFS – the mac-daddy of backlink searches in my opinion. I nearly doubled the amount of links I found for a client once I verified ownership and downloaded the full link analysis.
When I first did this client’s audit in July, I relied on the 20-some links Google Webmaster Tools was showing me. Little did I know there were well over 4,000 low quality links hanging out in all corners of the Internet. It was a bit shocking (especially some of the NSFW domains with links that the tools collected), but I needed all these links to start working on removing them and writing a reconsideration request to Google.
Tara Does Pay-Per-Click, So Call Her Maybe
Tara’s special power comes from being able to bring down a client’s cost-per-lead (CPL) while still getting them leads through their pay-per-click ads.
What gets Tara to work every morning is Blue Corona’s own call tracking platform, calls.bluecorona.com.
Tara says: “When I’m managing pay-per-click campaigns, it provides me with valuable insights into how effective my campaigns are at generating leads. Our call tracking also lets me assess an extra step in the sales funnel—seeing if my visits and clicks are turning into qualified leads or sales.” “Using this tool lets me work backward to improve a client’s PPC campaign. For example, if I notice that a client is receiving a lot of calls that don’t turn into leads, I can listen to those calls and determine if I need to adjust the campaign’s location targeting settings, or adjust my bidding strategy on certain ad groups or keywords. I can also see what time of day or day of the week generates the most calls and adjust my campaigns as a result of those insights. I’ve seen this tool help clients tremendously when we can account for the actual revenue generated by each phone call. Once the revenue is attributed, we can determine the client’s return on investment from PPC.”
404 Error: Will Not Found
While I could make jokes about how Will is our favorite online marketing “tool” or spread Lexie’s rumor that Will is actually just a computer program that Tyler wrote to manage clients’ PPC campaigns, I learned at a young age that lying isn’t nice.
So, truthfully, Will is on his honeymoon and wasn’t able to participate in the photo shoot or this Charlotte office blog post. So as he sips strawberry daiquiris in Jamaica, we are dutifully managing his campaigns and guessing that his favorite resource would be our own proprietary tool, data.bluecorona.com. The main benefit of data.bluecorona.com is its tracking capabilities. Our whole team can check a client’s profile and track keywords, website errors, and even SEO opportunities. How is that for data-driven digital marketing?
Online Marketing Services: SEO, PPC, Call Tracking & Web Design
Hopefully now that you (and our Maryland coworkers) have been convinced that the Charlotte office does in fact exist, and that we are, in fact, located above a BBQ place with a rooftop desk (#workperk)—you can appreciate how eager we are to help you with your online marketing.
Whether you need stellar SEO strategy from Ryan, help with your cost-per-lead from Tara, a master excel spreadsheet from Tyler, penalty removal from me, or analytical insight from Alex, Blue Corona Charlotte has got you covered! Oh yeah…and we also have over 20 employees that are as equally amazing people and marketers just two states away.
Contact us at Blue Corona today to get your business found online and make your phone start ringing with leads and sales! We promise we are better at marketing than we are at taking self-timed photos:
About The Author: Hannah is the SEO Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
View more blogs by Hannah Nelson
“The overall Web traffic increase to our site has been remarkable. The increased traffic to our site has paid for itself and then some. It is worth the investment and will continue to pay dividends. ”