Although our blog is new, we’ve been around for a while. Blue Corona Interactive provides marketing services to business owners and advertising agencies. Our goal is simple: use emerging technology to help our clients improve the performance of their advertising and marketing strategies.
Central to everything we do is marketing measurement or what we call Blue Corona Metrics. Studies have proven time and time again that you can achieve far more in a shorter amount of time by having goals and a system in place to measure and track your progress. It doesn’t matter whether you are trying to lose weight or get your personal finances in order, if you want peak performance you need to pay close attention to your metrics.
We use our next-generation metrics service to create, manage and optimize “closed-loop” marketing campaigns under the flag Blue Corona Marketing (ingenious, we know). Closed-loop marketing campaigns are those where success can be measured against tangible business objectives. In our world, “branding” and other intangible marketing “fluff” is what you’re left with when you don’t get what you wanted from a marketing strategy. In other words, it is a cherry on top – NOT the metric being used to guide the direction of future marketing decisions. Most people selling advertising these days promise much, but deliver very little tangible value to the business owner. If you can’t measure the results produced by something – be it an employee or an advertising campaign, there’s a better place to spend your money – we guarantee it!
Finally, we have Blue Corona MEDIA which is part web design shop, part new media company, and part digital advertising agency. Blue Corona MEDIA helps privately held businesses and traditional advertising agencies squeeze marketing value from digital or new “media” which means – websites, blogs, podcasts, videos, social networking, widgets, viral media, affiliate programs and more.
Blue Corona Interactive – Metrics, Marketing and (new) Media.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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