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Building NAP citations is one of the most difficult tasks to improve your local search rankings.
But it doesn’t have to be.
You can build NAP citations fast!
But it won’t happen overnight.
Getting your local listings verified and corrected (if your company built inconsistent NAP citations in the past) can take months, but there are several tools to help you streamline the process.
Below, we outline how to build NAP citations fast—or at least as fast as directories will allow.
Skip the background info and take me straight to the directions about how to build NAP citations fast!
What Are NAP Citations?
If you’re reading this blog, chances are you already know what NAP citations are. After all, you did search for it!
But in case you don’t, NAP stands for:
- Phone number
NAP citations are local business listings dispersed across online directories (Localeze, Hotfrog, Google, Bing, Acxiom, etc.).
If you want more details about the importance of NAP citations you can read about it in our small business SEO guide, Small Business SEO: The Definitive Guide to Winning the Web.
Use a Citation Builder to Build NAP Citations Fast
There’s two well-known citation building tools we like to use here at Blue Corona:
There are others out there, but Moz Local and Whitespark are the most efficient in our opinion.
Whitespark is a Canada-based company that does all of the work associated with building NAP citations fast for you.
From NAP citation audits and cleanup to building new listings, Whitespark is an all-in-one agency that builds NAP citations for you!
From our experience, Whitespark turns around your new local NAP citations in about one month.
However, Whitespark forces business owners to pay per listing—typically anywhere from $4-10, depending on the directory.
Because of this, building NAP citations could cost your business hundreds of dollars and is why we recommend you use Moz Local.
Use Moz Local to Build NAP Citations Fast
Moz Local is the best way to build NAP citations fast.
It allows you to upload and correct NAP citations across the Internet’s most-used directories, all from one central dashboard.
Moz Local pushes local listings to:
Moz Local is also not free, but compared to Whitespark and other citation building tools, it’s on the cheaper side.
Moz Local costs $84 per year to manage your listings across five of the web’s biggest data aggregators—well worth the price for the functionality.
Below are specific, step-by-step directions detailing how you can build NAP citations fast using Moz Local.
1.) Go to https://moz.com/local
2.) Enter your business’s name and zip code where promoted and click “Check my Business Listing”
3.) Choose your company from the list of companies provided
4.) Click the yellow “Improve with Moz Local” button
5.) Click “Finalize Listing Details”
6.) Verify that your listing is correct and add any additional relevant information as you scroll down the page
7.) When all your information is added, click “Continue” found in the top-right section of the page
8.) Create your Moz Local profile by filling out personal and business information, payment info, etc.
That’s as far as we can take you through the sign up process.
You’re now ready to build fast and consistent NAP citations!
Moz Local will now push your listings to the data aggregators they work with and publish your listings exactly how you entered.
So you built your NAP citations fast, now what?
We suggest waiting about a month for all of your listings to be published and verified.
Once you come back to your listings you can begin correcting any incorrect listings and improving existing NAP citations.
For more information on how to correct incorrect NAP citations, follow our steps in our small business SEO guide, Small Business SEO: The Definitive Guide to Winning the Web and skip to chapter 8: Local SEO & Off-Site Optimizations.
Don’t Want to Manage Your Own Listings?
At Blue Corona, we help all of our clients build NAP citations fast as part of our small business SEO packages.
We’ve helped hundreds of companies across the U.S. improve their local search rankings and generate more leads and sales from their website.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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