Roundup: Online Marketing News that Impacts Your Small Business (June 2015)
There’s way too much online marketing news out there for a small business owner like yourself to try to keep up with. Here’s a quick roundup of the most important updates that actually impact your small business:
Google My Business Needs You to Update Your Listing…Or Else
Just in case you don’t know what Google My Business is… let me fill you in.
Before it was called Google My Business, you might have known Google’s local business directory as one of these other names:
- Google+ Local
- Google Places
- Google Maps
Here’s an overview we wrote about what you can do on Google My Business.
So why is this relevant now? A Google My Business representative recently confirmed that local businesses that haven’t logged into their account for a while risk having their listings unverified. Most sources are recommending you log in to your listing at least once every six months. Google will email business owners (or the email listed on the Google My Business account) two weeks prior to unverifying the listing.
The email from Google looks something like this:
Important information about your Google My Business account
Dear business owner,
Thanks for being part of the small business community on Google. This email requires action from you so your Google My Business pages can maintain their current ‘verified’ status. It’s very quick—it shouldn’t take more than a couple of minutes.
We’re doing this because we haven’t heard from you in a while, and we want to make sure that people looking for your following businesses find the most up-to-date information on Google:
- Googleplex (business name)
Simply follow these three easy steps:
- Sign in to your Google My Business account. Click here if you have any trouble signing in.
2. Review and update your information for each page.
3. Click the “Done editing” button.
That’s it! Please note that if you don’t take action before May 29th, 2015, you’ll have to verify your pages again for future updates to be shown on Google.
If you have any questions, you can contact us anytime. Thank you for helping us make Google Maps better.
The Google My Business Team
A comment from Google:
“We may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We’re doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours. If you find that a page in your account has been incorrectly unverified, please contact support to get assistance restoring verification. ”
In less important news, someone over there thinks they’re funny:
Google to Start Including Tweets in Search Engine Results
Want to maximize your search engine real estate? Start tweeting.
In February 2015, Twitter and Google entered into a partnership that would give Google direct access to a feed of its tweets—making it much easier for Google to collect and index tweets in real time.
This will allow Google to provide more relevant information to its users. It doesn’t hurt Twitter either. I’m sure there are more businesses on there now than ever before and that extra search engine traffic probably doesn’t hurt, either.
Google has only started experimenting with how it plans to display tweets in its search results. Here are a few examples from Search Engine Land:
So if you didn’t have an incentive to be on Twitter before, you’ve got one now.
Google Webmaster Tools Is Now Google Search Console
Bye bye Google Webmaster Tools and hello Google Search Console! Let me go out on a limb here and say you probably didn’t know Google Webmaster Tools was a thing so you’re probably not sad to see it go nor do you care what it’s replaced with. That’s a huge mistake!
Ben Landers (our big cheese here at Blue Corona) once called Google Webmaster Tools the free SEO tool you didn’t know you had. It was extremely useful for improving your website’s SEO and catching site errors that could HURT your SEO or user experience. Essentially, Google Webmaster Tools was a way for Google to communicate directly with a site’s webmaster to let them know of any potential problems their crawlers found.
If all of this is over your head, I would at least hope that the company you outsourced your online marketing to was taking advantage of this tool. And hopefully, they’re now taking advantage of the new Google Search Console.
Google Search Console is pretty much the same tool as Google Webmaster Tool—it’s just renamed to reflect the wider audience that now uses it.
Insights available from Google Search Console include things like:
- Potential site code improvements to improve your search engine real estate
- Search data from the past 90 days (what keywords and phrases are people using to find your site? What’s the click-thru-rate on those keywords? Where is your average position in search results for specific terms?)
- Potential security issues
- Potential indexing issues
Need help keeping up? Let us be your digital marketing coach. Start with a free website analysis below.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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